Public Relations Consultant
Description
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Potential Titles
Communications Specialist; Community Relations Coordinator; Corporate Communications Specialist; Information and Communications Specialist; Media Relations Specialist; Public Affairs Specialist; Public Information Officer; Public Information Specialist; Public Relations Coordinator (PR Coordinator); Public Relations Specialist (PR Specialist); Marketing Coordinator; Marketing Coordinator; Public Affairs; Services (Base Facilities), (3m0x1); Marketing Coordinator
Technology Used
Data base user interface and query software — Airtable; Cision CisionPoint; FileMaker Pro; Google
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Graphics or photo imaging software — Adobe Creative Cloud software In-Demand Hot technology ; Adobe Illustrator Hot technology ; Canva ; JamBoard
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Video creation and editing software — Adobe After Effects Hot technology ; Apple Final Cut Express; Apple Final Cut Pro; YouTube
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Web page creation and editing software — Adobe Dreamweaver; Facebook Hot technology ; Website management software; WordPress Hot technology
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Web platform development software — Cascading style sheets CSS Hot technology ; Drupal Hot technology ; Hypertext markup language HTML Hot technology ; JavaScript Hot technology
Apprenticeships Available
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Program Details
Training Time
3-6 Months
Job Training
1 Year
Training Skills
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Speaking — Talking to others to convey information effectively.
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Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
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Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
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Writing — Communicating effectively in writing as appropriate for the needs of the audience.
Participant Gains
Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
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Integrity — Job requires being honest and ethical.
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Initiative — Job requires a willingness to take on responsibilities and challenges.
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Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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Persistence — Job requires persistence in the face of obstacles.
Employer Gains
Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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