Digital Marketer

Marketing
13.1161.01

Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Potential Titles

[Digital Marketing Strategist; Digital Media Planner; Internet Marketing Specialist; Marketing Consultant; Online Marketing Consultant; Paid Search Consultant; Paid Search Strategist; Search Engine Optimization Consultant (SEO Consultant); SEO Strategist (Search Engine Optimization Strategist); Social Media Specialist; Digital Marketer; Digital Marketer; Digital Marketer]

Technology Used

Business intelligence and data analysis software — BrightEdge; IBM Digital Analytics; Searchmetrics Suite; Tableau
Data base user interface and query software — Microsoft Access; Microsoft SQL Server; Online databases; Structured query language SQL
Graphics or photo imaging software — Adobe Photoshop; JamBoard
Web page creation and editing software — Adobe Dreamweaver; Facebook; LinkedIn; WordPress
Web platform development software — AJAX; Cascading style sheets CSS In-Demand; Microsoft ASP.NET; Oracle JavaServer Pages JSP

Apprenticeships Available

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Program Details

Training Time

3-6 Months

Job Training

1 Year

Training Skills

Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Participant Gains

Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
Initiative — Job requires a willingness to take on responsibilities and challenges.
Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.

Employer Gains

Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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