The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...
How to Get a Yes!
We talk a lot about developing, maintaining, and using your WordPress website to give your business a distinct online presence. We talk about marketing and plugins, strategies for retention, and measuring success.
But first thing is first. You have to make the sale.
There is no one right way to go about making a sale, so don’t feel bad if your product isn’t flying off the shelf right when you start selling. Since your business does depend on sales, it’s still a good idea to research, test, and measure different tactics, however.
An efficient website can serve as a lead magnet and a sales funnel. Using your site to convert traffic into sales is extremely difficult. You need the perfect mix of marketing, design, and sales strategy to close. Many times, basic websites and marketing campaigns aren’t enough for tacit sales.
The good news is there are plenty of strategies to use to get a yes!
Court early adopters
Studies show that over 34% of consumers are early adopters. These consumers want the newest of the new, and they’re ready to buy. Marketing to early adopters requires loud calls to action. Chances are someone else is selling something similar to your product, so you need to stand out of the crowd.
Sometimes, all you need to grab their attention is some bold font or a well-placed digital ad. Other times, you’ll need to build out a full marketing campaign emphasizing “launch day” as the most important day since the Superbowl. Luckily, social media blitzes are affordable, but crafting your message is challenging.
Early adopters are the ones camping outside Best Buy so that they can buy the newest TV or latest iPhone. Think about the energy and enthusiasm they need to be that dedicated! Trying to capture that enthusiasm isn’t easy, but it is an extremely effective way of selling to early adopters
Art & Emotion, Not Sales Tactics
Think about Apple. The reason why Apple has grown to power is through their ability to display their vision artistically. Early adopters gravitated towards Apple because of their ability to tap into emotions in a creative, functional way. Word spread that Apple products were for the creatives and the “cool kids.”
No bright banner ads were saying, “BUY APPLE PRODUCTS.” In fact, to this day, Apple rarely uses a call to action. Instead, they rely on showing off the features of their merchandise. Their marketing and advertising campaigns build value through emotional pleas or trendy, chic imagery.
Luckily for Apple, resellers like Verizon and AT&T advertise on their behalf! Getting someone else to advertise for you is a fantastic way to get a yes. You might not ever see Apple’s level of success, but you can follow suit with branding strategies.
Stimulate them Intellectually
No one wants to buy a dull or uninteresting product.
One mistake that business owners make is forgetting that their customers need to be intellectually stimulated. Business owners believe their products will sell themselves instead of reaching out to leads.
It’s up to you to build value and stress urgency to your potential customers. With the overwhelming amount of information and entertainment online, it can be tough to break through to the right audience. According to Forbes, average Americans see between 4,000 and 10,000 ads each day.
If that seems outrageous, look at that app on your phone or other websites, commercials, driving around town, product placement in TV shows, etc. It doesn’t end. Your job is to build enough value and stress enough urgency to crash through that wall and get a yes.
Less exciting than some of our alternatives, traditional sales methods are still some of the best. Sales strategies are a dime a dozen. Do you want to smother prospects with a high-pressure approach? Are you more of the type that wants to use a longer sales-cycle to build relationships? Whatever your method, the bottom line is you need to ask for the sale.
We already talked about building value and stressing urgency. Those are the two components to a sale. It’s the most straightforward breakdown of the process, but in a nutshell, those two steps are how to get a yes.
The best part about all of these approaches? Your website provides infinite opportunities to experiment with what works. Traditional sales tactics tend to rely heavily on personal touchpoints. Don’t be afraid to pick up the phone and call! With WordPress, you have access to dozens of scheduling plugins that let your design and marketing content do the work of getting you new leads. It’s up to you to close the deal!
How to get a Yes
Sales strategies are continually evolving, and your job is to find one that fits your personality. Not everyone wants to hop on the phone and cold call 100 people a day looking for sales. The good news is you don’t have to. We covered several marketing approaches to help take a more hands-off approach.
One direction we can move quickly and efficiently is with your WordPress website. Through plugins and added tools, your site presents new strategies to test. Services like Lumen5 help create video content to engage your traffic better. By 2022, 82% (Cisco) of consumer internet traffic will be in video form, so consider the benefits of using video marketing to generate leads get to a Yes
Regardless of your methods, closing a sale is a challenge, but you can explore different strategies until you find the one that fits. Early adopters, emotional pleas, intellectual stimulation, and traditional tactics are only a few options, but there are plenty of others. Find yours. Make a plan. Get a yes.
We want to talk more with you about strategies to get to that Yes. Reach out for office hours to get the ball rolling!
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