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Using WordPress to Hang Onto Your Customers

Using WordPress to Hang Onto Your Customers

Using WordPress to Hang Onto Your Customers

So many companies only focus on signing new customers. They offer special rates and sign-up discounts or spend thousands on marketing. However, the real profit comes from customer retention. Why pay more money to focus on new clients when you already have a customer base.

Let’s look at it this way. Is it easier to ask a friend out to lunch or grab someone off the street? Obviously, you have a better chance of bringing your friend. Customers are no different. You have a much better chance of making a sale to someone you already know than qualifying a new lead.

This customer retention strategy is more important for businesses with a subscription-based product. You are far better off renewing subscriptions than going through the sales process with someone new.

Think of the work going into new clients. You have to market the product, generate leads, move through a sales funnel, and negotiate the sale. Each step costs time and money. Retaining current clients costs much less, and the more effort you put into retention, the more likely you are to gain referral business.

Fortunately, there are several ways to focus on customer retention without sacrificing your efforts to sign new customers.

Build Loyalty

First and foremost, sell an excellent product. A good salesperson can sell almost anything, but if the product is sub-par, customers jump to another company with a better offering. Selling a premier product builds trust with your brand. Loyalty is incredibly powerful for businesses. It’s what keeps customers with you even if there’s a cheaper option.

Part of building loyalty is creating a relationship with your customers. Coupons and occasional discounts go a long way to remind your client base you care about their business. Newsletters and updates let them know what you’re up to and what they can expect in the future.

Newsletters and coupons can only go so far, no matter how good your relationship is with your customers, they have to be happy with the product.

Customer Service

Customer service is how your clients stay happy. Provide excellent service, and your clientele will remain content and loyal. Think of all the times you’ve been frustrated with a product, so you call or email the business for help, and no one answers. Poor service is one of the top reasons customers leave. Hopefully, your customers aren’t calling in too often to complain, but if they do, have an effective system in place to handle issues.

Customer service is more than just reacting to issues, however. Businesses who can be proactive with their customers tend to build more loyalty and create more long-lasting relationships. Rather than waiting on a problem to come up, companies can reach out and offer new products and services at a personal level.

Excellent service starts with taking the time to put a plan in place and find the right people to work with your customers. Strategies on proactive customer service include things like personal phone calls or weekly newsletters. Luckily, these strategies can be automated, so you get to set up shop and go back to progressing your business.

Use WordPress to Help

As with most things WordPress related, there are plugins and integrations to help with retention strategies. Plugins like WP Subscribe help you build an email list of customers, and Shareaholic helps your social media reach. Using a professional WordPress solution firm assists you with which plugins will work best and how to include other helpful features.

We discussed the importance of an email list earlier. Newsletters and digital coupons are integral to showing your customers you’re active and care about their business. Developers offer dozens of plugins designed to generate an email base. Pop-ups, account creation, and incentives (e-books, coupons, etc.) are the most common ways businesses grab customer information. The next problem is how to use that information.

You can create your own system for distributing emails to your customers, but companies like MailChimp and Constant Contact make it much more manageable. You can create custom emails, generate drip campaigns for sales, and queue several emails to go out at set dates.

Managed WordPress solution firms like WPClover help integrate your email service accounts with your WordPress website. This seamless integration means you have all of your email distribution resources under one roof.

Another fantastic tool for automating your email distribution is through Zapier. Zapier is a business automation tool that creates workflows to help you be as hands-off as possible. With Zapier, you can integrate your sales tools with your email services. Then when you make a sale, Zapier will automatically trigger a workflow that sends your customer an instant “thank you” email. This quick response shows an immediate attempt to build a relationship with that customer.

Relationship = Retention

From building loyalty to providing customer service to utilizing technical tools, retention requires hard work. Retention strategies come in many different shapes, and each business needs a different plan. You know your business better than anyone, so figure out how best to build your relationships. Do your customers expect a friendly, personal phone call? Does your enterprise rely on online communication to touch as many customers as possible? What strategy makes the most financial sense for you (keep labor costs in mind!)?

There is no single, right answer, but you can get some help. A significant part of utilizing a managed WordPress solution product is creating a strategy for generating contact lists and reaching your current customers. Their professional expertise helps to map out strategies that work in your industry, and as a team, they can build your solution for you.

Building relationships with your customers is crucial to your company’s success, but it doesn’t have to be a full-time job. Understand the strategies and tools in front of you, so you can become more productive without sacrificing your need to generate new customers.

We’d love to talk to you more about how managed WordPress solutions include custom retention plans for your business. Reach out today for a consultation, and we can see if we’re the right fit.

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3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

Launched in 2003, WordPress is a content management system allowing users to build and edit websites. It now powers approximately 35% of all sites on the Internet. For perspective, there are about 1.3 Billion (yes, with a B) websites as of January 2020. Only 50% of those websites use any type of content management system, making WordPress the most dominant CMS for creating and managing sites. The system’s tools and resources are why WordPress is best for businesses. 

Building a website is a daunting task. Content management systems like WordPress let users create a website with little to no understanding of web development. The software runs on plugins powering every detail of the site down to the pop-up that asks for your email address. Since WordPress started as a place for bloggers to host content, it needed to be accessible and straightforward. Businesses caught on quickly because the system made the daunting task of creating a new website much more manageable. 

More importantly, building a website on a WordPress template meant less labor time and lower upfront costs. Over time, WordPress.org began offering free site templates to make getting online even easier for everyone. Today there are many website builders and content management systems to choose from, but here are three reasons WordPress is best for businesses.

 

Flexibility

WordPress comes with an abundance of built-in tools. There are thousands of templates that allow businesses to find a look that suits their brand. The simplicity enables a user to create a personalized look and feel within a few minutes of signing up. Many templates even offer guides or suggestions for where to put content or how to arrange the site.

From there, companies can choose plugins to power the functionality of the site. Plugins are nothing more than pieces of software that add new features or functions to the website. Some plugins are simple and offer basic services like contact forms so customers can reach you. Others are much more complex to fit analysis and marketing needs. 

For example, Formidable Forms is a WordPress form creation tool. Users can create data collection forms for nearly any purpose. The plugin is simple enough to use one-click, drag-and-drop features and build straightforward contact information forms. However, the software becomes more and more complicated, depending on the company’s needs. Not everyone needs forms with conditional logic or dynamic prefilled fields, but those features are present regardless. 

While the example above is an oversimplification, the plugin catalog contains tens of thousands of plugins offering businesses the flexibility to build the perfect website.

 

Support

Like with any software, there will be issues. Some things will glitch, or integrations won’t work as they should. Sometimes you feel like you did everything right, but your website isn’t working correctly. It happens! WordPress.org has an excellent support setup, but many companies turn to WordPress management firms to handle support. 

Managed WordPress hosting and development firms like WPClover handle every aspect of designing, building, and maintaining a website, which includes support. WordPress provides tools to help troubleshoot problems, but not everyone is tech-savvy enough to handle a complex issue. For a company with a complicated website, trying to troubleshoot on your own can make things worse. Website management firms help fix and improve sites based on user needs and requests. They can provide support without demanding too much of your time.

Luckily, the WordPress CMS has been around long enough for there to be plenty of other support options. Books, articles, and videos are all readily available to everyone, and support companies allow businesses to submit specific problems to fix. WordPress is one of the few software services with sufficient available support. 

 

Integration

Finally, WordPress has an unbeatable number of integrations with other software. Remember, WordPress powers 35 % of all websites worldwide. Any service software not trying to build a plugin to integrate their software is missing an incredibly vast audience.

Why does this matter to a business?

Just having a website isn’t enough for today’s businesses. Companies need ways to engage customers. Plugins that create pop-up forms to collect data are fantastic, but what comes next? WordPress integrations let a business connect an email service to a project management software to an internal communication platform. A potential customer can fill out a request for more information. Through seamless integrations, the prospect immediately receives an automated email, their contact information goes into your database, and a message goes out to your whole team, notifying you of a new prospect. Everything happens instantly.

WordPress integrations open a new world of functionality. During the rise of WordPress, connecting various aspects of your marketing, sales, and productivity was crushingly time-consuming. As more SaaS products became available, they began integrating more with the system. WordPress became a more powerful force for businesses to automate as much work as possible and become streamlined like never before.

 

Why WordPress is Best for Businesses

Despite the plethora of site-building options available, only WordPress combines the high-level simplicity of one-click creation tools with the depth of the ability to build custom plugins to fit specific needs. The system is more flexible than any other CMS in the world, but it wouldn’t be nearly as successful without the level of available support. From a photographer trying to show off a portfolio to the largest Fortune 500 companies, WordPress fits every necessity.

WordPress is best for businesses small and large because the system opens up customizability to every facet of a website. Companies can create interactive tools alongside in-depth sales funnels to engage customers and close sales, all without a single call or email. In short, WordPress works for businesses so that businesses don’t have to work to figure out how to build the perfect website.

 

WPClover has years of experience with WordPress development and management. We’d love to talk more with you about your needs. Schedule some time with our experts and take the first step toward the perfect website. 

 

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Squarespace Alternative: Shamrck Redefines Service

Squarespace Alternative: Shamrck Redefines Service

Squarespace Alternative: Shamrck Redefines Service

More and more business owners are turning to all-in-one website building services like Squarespace and Wix, but the convenience of a plug and play website comes at a cost. Simple website creation tools make launching an online presence as easy as picking a layout. Customers can browse the database of (as advertised) beautiful templates, purchase the one that they want, and fill their site with content.

Or so it would seem.

Squarespace, in particular, prides itself on providing “beautiful” site templates and layouts. To be fair, they deliver. Their websites look sleek and give an impression of a high dollar development firm. Not unlike other site creation services, Squarespace has options for customizing layouts, adding content, and even creating an eCommerce space. Unlike other services, there is no free option for a website. Plans start at $12/month to cover the most basic needs.

The problems begin when users try to dig deeper. The front-end features of the system look great, and Squarespace offers excellent customer support. However, the back-end management of the site is much more difficult. The interface is clunky for anyone who doesn’t know how to code or develop. Small things like Google Analytics or Facebook redirects are hard to get to in the advanced settings. Since many businesses rely on automation and third parties, Squarespace’s inability to easily integrate other services is a significant pitfall.

 

You get what you pay for

Squarespace doesn’t offer a free version for website creation. Each plan is limited to one website, and some of the lower tiers put a cap on how many pages a user can have. The service is not built for websites with a deep hierarchy map, so more expansive sites will have issues. The company tries to market to both owners with no website experience and those who want some control over the development aspect. Unfortunately, there is some give and take.

For business owners who know nothing about coding or developing, trying to load or edit content can be difficult. Squarespace has excellent customer service, but learning the system can still be frustrating. Helpful tools like Analytics and SEO functions are limited, and integrating other extensions and applications usually requires someone familiar with coding. Using WPClover as a Squarespace alternative lessens the amount of time and work that goes into integrating these tools.

For site owners with more experience with development, the back-end management is awkward and a little bit touchy. The code injection function in the advanced area lets you customize certain aspects, but it’s not easy and can be time-consuming. Just like with any other coding or development, improper codes can throw the website out of whack, which defeats the purpose of an easy-to-use creation service.

WPClover versus Squarespace

WPClover also offers options for different layouts. Rather than settling for what’s already there, we will customize the look and feel to fit your brand, which also bleeds over into the development side. The drag and drop options offered by Squarespace are functional but not flexible. Your website not only looks how you want it but also it functions precisely how you imagined.

How?

Our team works directly with you to take your initial idea and turn it into the exact website you wanted. There are no automated services or the anonymity of generic customer service lines. You work directly with our team. Squarespace gives you the option to add advanced tools like analytics and redirects, but we take care of all of those advanced steps during the creation.

The most crucial differences come from our ability to manage your live website. The back-end interface on Squarespace can be challenging to navigate, but with a managed WordPress solution, you never have to worry about making functional changes. WPClover builds your website in WordPress, making it extremely quick and painless to make extensive changes when needed. You only need to tell us what changes to make. Businesses grow, and you need a website that scales with you.

Squarespace has an impressive out-of-the-box hosting service that’s available in the monthly cost. They handle site security, and page speeds start high. They have redundancies in place in case of a server breakdown, but websites are generally “just a number” when it comes to hosting and security. WPClover uses cloud hosting for protection and to guarantee fast page speeds. We also run daily site tests on your to scan for potential security threats or other issues.

Ecommerce and other tools

Squarespace boasts several templates and plans to help with eCommerce specific websites. Depending on the plan, customers may have a limit on how many items they can list and can pay a 3% transaction fee back to the company. WPClover offers excellent resources for eCommerce sites. The extensive amount of available plugins and our ability to custom build tools means more involved eCommerce and WooCommerce customers have everything they need to succeed.

An overlooked, but a valuable resource for any business is the ability to integrate several services. Squarespace does not offer much in the way of simple integrations. Trying to use a third-party integration can require hiring a developer to inject the integration code. WPClover specializes in helping facilitate integrations with helpful services like Zapier. These third-party services save time and money, helping you focus on your business instead of tinkering with your website.

Summary

Squarespace lives up to the advertisement that it offers convenient creation service with beautifully made templates. However, the resources and tools begin to fall off sharply. Using a Squarespace alternative like managed WordPress solution like WPClover, website creation and beautiful layouts are merely the beginning. Collaborative design, custom development, constant monitoring, and seamless integrations add up to a stress-free, hands-off website you can launch with confidence.

We would love to talk more with you about the differences in a generic website creation tool versus a WordPress solution. Reach out today, and we can start right away.

 

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5 Reasons to Start with a WordPress Template

5 Reasons to Start with a WordPress Template

5 Reasons to Start with a WordPress Template

Marketing is a complicated process. Where do you begin? What’s your overall strategy? How do you even know if your strategy is working?! Marketing, in its most simplistic form, is how you get the word out about your business. So how are you doing it now?

If you don’t see the results you want, you’re missing a puzzle piece. As tricky as marketing is, there’s a winning formula out there. You need to find it. It could be something simple, like adding a Facebook page or starting an Instagram account. Sometimes it’s more difficult like tracking KPIs based on several underlying SEO keyword phrases. But we’ll get to that later.

Don’t have a marketing plan at all? Sure you do, word of mouth! It’s one of the most common and effective strategies ever, but in today’s digital world, you need to reach out more. Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are ways to reach an enormous audience without spending a fortune. On the other end of the budget spectrum, advertising campaigns with videos and billboards are common strategies, but they can get pricey quickly. The good news is there’s a strategy for everyone.

So, where to start? If you’re marketing online, look no further than your WordPress Website.

Get your website to work for you

 

WordPress powers 35% of all websites on the internet (W3 Techs). The power comes from the ability to be flexible, accessible, and, most importantly, robust. We use WordPress templates for everything from online marketplaces to blogging sites to digital storefronts. 

The question isn’t if WordPress is right for you. The only question should be, “how are you using it to work for you?” The simplest way to tell is to look at your plugins. Plugins are how we operate within WordPress for the most part. They’re designed to, well, plug into the website and provide almost every service you can imagine. 

Do you need something to send out emails for you automatically? Plugins will do it. Don’t know if your website is performing well? Plugins will help you monitor success. The beauty is if you don’t see a plugin that will work, we can build a new one that fits your needs!

The more you explore what plugins are available, the more you see how the can help you use your WordPress website to market to your customers. All of which brings us to our next topic.

Organize your website

 

You have a lot to say! A marketing strategy is a bullhorn to get your message out there, but you need to have relevant content. Think about what you want to accomplish and be specific. Now, think of how your information needs to flow. You need to write something people want to read. Make them want to stick around and view your entire website.

However, writing the content is only half the battle. Earlier, we talked about tracking SEO results through different KPIs. Let’s put that in English. SEO stands for Search Engine Optimization. The phrase refers to how well your website (and by extension, your business) shows up on web searches like Google or Yahoo. To put it in perspective, 91% of all clicks from search engine results come from the first page. If you aren’t in that top 10, you’ll have a hard time attracting traffic.

So, how do we get there? We use SEO keywords. They’re “buzzwords” that search engines use to find relevant websites. If you have a cooking blog about recipes with watermelons, “watermelon,” “watermelon recipes,” and “cooking” should be at the top of your list of optional keywords to get noticed. 

After we write using what we hope are the best keywords, we want to measure success. We refer to these measurements as KPIs or Key Performance Indicators. KPIs are how we track our website’s performance based on specific attributes. Without diving too deeply, KPIs like increases in website traffic, sales, and subscriptions are measurable and help us reorganize our marketing strategies to make them better.

Plugins and content aren’t the only ways to use your WordPress website to market to your customers, though.

Other strategies

 

There are limitless options to using your website for marking. Testing new keywords, monitoring your KPIs, using plugins to help with SEO are all extremely creative and efficient routes. However, we want to take a look at some of the not-so-common ways to market using your site.

Allowing guest bloggers to write content for you goes a long way toward updating relevant, well-written content that doesn’t require much work on your end. They also provide a fresh look at different topics giving you a different voice contributing to your business. Most importantly, guest bloggers like to show off their work, so expect links to your site from other pages!

Social media sharing is an accessible tool that many businesses overlook. Do you have a new blog post? Share it on LinkedIn! How about a company event? Share the pictures on Instagram! Post announcements on Twitter. Invite customers to Facebook pages. The options are limitless and, more importantly, free!

Slightly getting away from actual marketing techniques, there are some design and development elements to consider. For the first time in 2018, mobile web browsing overtook desktop browsing in website traffic. If you want to use your WordPress website to market to your customers, be prepared to gear your site toward mobile users. This mobile emphasis means your website needs to be lean. Work on things like using small images and shorter videos. Keep your site fast, and you won’t have problems losing traffic due to slow page speeds.

Next Steps

 

Unfortunately, we can’t tell you what to write, what plugins to use, or how to track your success. Those elements are up to you to figure out! Fortunately, you have all the tools you need to use your WordPress website to market to your customers. Explore the plugin options like Yoast for SEO and MonsterInsights for help to start. Review similar sites for content ideas and see what you can do differently. 

Make sure your website is up to date and working correctly! The best-laid plans can go to waste due to poor website maintenance. Work with professional, managed WordPress hosting and management firms for peace of mind. 

Marketing is a complicated process. Use your WordPress website to market to your customers, and you’ll be off to the races.

We want to talk more about your needs and how your website is performing. WPClover provides expert support for content review, page speeds, and mobile accountability, so reach out today, and let’s talk!

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4 Reasons a Managed WordPress Solution is Right for Your Business

4 Reasons a Managed WordPress Solution is Right for Your Business

4 Reasons a Managed WordPress Solution is Right for Your Business

Marketing is a complicated process. Where do you begin? What’s your overall strategy? How do you even know if your strategy is working?! Marketing, in its most simplistic form, is how you get the word out about your business. So how are you doing it now?

If you don’t see the results you want, you’re missing a puzzle piece. As tricky as marketing is, there’s a winning formula out there. You need to find it. It could be something simple, like adding a Facebook page or starting an Instagram account. Sometimes it’s more difficult like tracking KPIs based on several underlying SEO keyword phrases. But we’ll get to that later.

Don’t have a marketing plan at all? Sure you do, word of mouth! It’s one of the most common and effective strategies ever, but in today’s digital world, you need to reach out more. Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are ways to reach an enormous audience without spending a fortune. On the other end of the budget spectrum, advertising campaigns with videos and billboards are common strategies, but they can get pricey quickly. The good news is there’s a strategy for everyone.

So, where to start? If you’re marketing online, look no further than your WordPress Website.

Get your website to work for you

 

WordPress powers 35% of all websites on the internet (W3 Techs). The power comes from the ability to be flexible, accessible, and, most importantly, robust. We use WordPress templates for everything from online marketplaces to blogging sites to digital storefronts. 

The question isn’t if WordPress is right for you. The only question should be, “how are you using it to work for you?” The simplest way to tell is to look at your plugins. Plugins are how we operate within WordPress for the most part. They’re designed to, well, plug into the website and provide almost every service you can imagine. 

Do you need something to send out emails for you automatically? Plugins will do it. Don’t know if your website is performing well? Plugins will help you monitor success. The beauty is if you don’t see a plugin that will work, we can build a new one that fits your needs!

The more you explore what plugins are available, the more you see how the can help you use your WordPress website to market to your customers. All of which brings us to our next topic.

Organize your website

 

You have a lot to say! A marketing strategy is a bullhorn to get your message out there, but you need to have relevant content. Think about what you want to accomplish and be specific. Now, think of how your information needs to flow. You need to write something people want to read. Make them want to stick around and view your entire website.

However, writing the content is only half the battle. Earlier, we talked about tracking SEO results through different KPIs. Let’s put that in English. SEO stands for Search Engine Optimization. The phrase refers to how well your website (and by extension, your business) shows up on web searches like Google or Yahoo. To put it in perspective, 91% of all clicks from search engine results come from the first page. If you aren’t in that top 10, you’ll have a hard time attracting traffic.

So, how do we get there? We use SEO keywords. They’re “buzzwords” that search engines use to find relevant websites. If you have a cooking blog about recipes with watermelons, “watermelon,” “watermelon recipes,” and “cooking” should be at the top of your list of optional keywords to get noticed. 

After we write using what we hope are the best keywords, we want to measure success. We refer to these measurements as KPIs or Key Performance Indicators. KPIs are how we track our website’s performance based on specific attributes. Without diving too deeply, KPIs like increases in website traffic, sales, and subscriptions are measurable and help us reorganize our marketing strategies to make them better.

Plugins and content aren’t the only ways to use your WordPress website to market to your customers, though.

Other strategies

 

There are limitless options to using your website for marking. Testing new keywords, monitoring your KPIs, using plugins to help with SEO are all extremely creative and efficient routes. However, we want to take a look at some of the not-so-common ways to market using your site.

Allowing guest bloggers to write content for you goes a long way toward updating relevant, well-written content that doesn’t require much work on your end. They also provide a fresh look at different topics giving you a different voice contributing to your business. Most importantly, guest bloggers like to show off their work, so expect links to your site from other pages!

Social media sharing is an accessible tool that many businesses overlook. Do you have a new blog post? Share it on LinkedIn! How about a company event? Share the pictures on Instagram! Post announcements on Twitter. Invite customers to Facebook pages. The options are limitless and, more importantly, free!

Slightly getting away from actual marketing techniques, there are some design and development elements to consider. For the first time in 2018, mobile web browsing overtook desktop browsing in website traffic. If you want to use your WordPress website to market to your customers, be prepared to gear your site toward mobile users. This mobile emphasis means your website needs to be lean. Work on things like using small images and shorter videos. Keep your site fast, and you won’t have problems losing traffic due to slow page speeds.

Next Steps

 

Unfortunately, we can’t tell you what to write, what plugins to use, or how to track your success. Those elements are up to you to figure out! Fortunately, you have all the tools you need to use your WordPress website to market to your customers. Explore the plugin options like Yoast for SEO and MonsterInsights for help to start. Review similar sites for content ideas and see what you can do differently. 

Make sure your website is up to date and working correctly! The best-laid plans can go to waste due to poor website maintenance. Work with professional, managed WordPress hosting and management firms for peace of mind. 

Marketing is a complicated process. Use your WordPress website to market to your customers, and you’ll be off to the races.

We want to talk more about your needs and how your website is performing. WPClover provides expert support for content review, page speeds, and mobile accountability, so reach out today, and let’s talk!

15 Tips to Create Better Lead Capture Forms to Close More Sales

As anyone in sales will tell you, capturing a lead is the first step in any sales process. Leads turn into prospects, which turn into sales, which turn into customers. The path is clear, but how do we get started? The right web tools give you options to create lead...

Benefits of Appointment Scheduling for Small Businesses

Small business owners don’t have enough hours in the day. Full Stop. It feels like there is always too much work and not enough time, but realistically, some organization can free up time. Most owners have issues with organization and time management. That’s not to...

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