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Why You Need a CDN for Your Website

Why You Need a CDN for Your Website

Why You Need a CDN for Your Website

 

Why You Need a CDN for Your Website

 

 

Caching your website is a crucial process for keeping your website fast. It relieves stress on the host and helps report information back to the browser. Great, right? We can do better. Shamrck uses world-class cloud hosting to make sure you have a reliable, speedy hosting service, but today, we’re going to talk more about WordPress content delivery networks, or CDN. 

 

You only have a few seconds to make a first impression on a site visitor, so slow page speeds set you back immediately. Website caching and image compression are excellent ways to maintain fast load times, so why do we need a CDN? Physical hosting sites help “store” your host on a server. The server location affects load times regardless of your compression settings or caching. This effect is called latency. Naturally, when information has farther to go, it will take longer to get there. CDNs help reduce latency.

 

 

 

What is a CDN?

 

Content delivery networks, or CDNs, are a way to speed up your website. They are a network of servers built to store static content. By storing static page information in an easy-to-access location, your site can retrieve page information and deliver it to a browser blazingly fast. 

 

 

 

How Does a CDN Work?

 

CDNs operate as a large network of servers meaning information can be stored anywhere in the world and relayed back to your website. Visitors anywhere can view your website faster. Your information is stored on a “host” server. As we mentioned earlier, the further away your visitor is, the longer the load times. This latency is due to “hops.” Hops refer to how often information needs to jump from server to server before being delivered to the visitor. The more hops, the longer the load time. Choosing the location for your host server is important because it will play a major role in your page load times.

 

By serving as a storage resource, CDNs automatically pull information from your website as information like HTML or JavaScript code for future use. Your server can then rewrite links to those pieces of information to make sure it’s pulled from the CDN moving forward.

 

 

 

CDN Benefits

 

A CDN can help your website perform better in every way, including sales. Visitors are more likely to have a better user experience when a site loads quickly and easily navigates from page to page. When you’re trying to convert leads to sales with website content, an engaging website is vital.

 

CDNs also employ a caching system much like your server. Site information moves from your server to the CDN freeing up bandwidth. On that note, a CDN is exactly that, a content delivery network. Utilizing the network helps handle large spikes in traffic since it can spread information over several servers. 

 

Most importantly, CDNs are scalable. Your website will see user ebbs and flows, but ultimately, the goal is to grow your visits. When that happens, your server needs to be ready to handle the new traffic. Content delivery networks are a ready-made solution to make sure you don’t run into any kinks.

 

 

 

CDN Speeds

 

CDNs are becoming more and more popular for their versatility and speed enhancements. Just like with caching, a CDN reduces latency and load times. We know slow page speeds can kill your traffic and SEO. Every additional second of load time costs you potential sales and crucial visitors. Since the CDN stores much of the site’s information, page speeds go up exponentially. 

 

One issue websites run into is a slow TTFB, or time to first byte. Without going too far into the weeds, this refers to how long it takes for your website to retrieve data for the browser request. Depending on the server and the data, your TTFB could have a negative impact on site performance. CDNs dramatically increase TTFB just by moving bits of information away from your server and onto the network. Shamrck’s website health check helps test for your time to first byte. 

 

 

 

Shamrck and DigitalOcean Spaces CDN

 

Shamrck hosts on a cloud server and uses DigitalOcean Spaces CDN to speed up websites even more. DigitalOcean is a cloud infrastructure with data centers all over the world. Spaces is an S3-compatible object storage service that lets you store and serve large amounts of data. By working with the power of DigitalOcean’s CDN, Shamrck is free to provide excellent hosting and website performance. 

 

 

 

Why a CDN is Right for Your Website

 

Working in tandem with your host, a CDN speeds up your site and boosts performance. It’s that simple. We walked through how CDNs work and some specific benefits, but everything leads back to enhancing load times, user experience, and other vital aspects of running a website. Utilizing a network of servers to store information and free up bandwidth on your host server is invaluable, and the results speak for themselves. 

 

 

 

We’d love to help you get started on your website improvements. Reach out today and we’ll do a full website health check!

 

 

 

Enter Caching.

 

Caching is the quick and (sometimes) easy way to speed everything up. At a server-level, caching can be broken down into very technical terms, but for the average end-user, plugins like WP Rocket help take care of the work for you. Here are some ways to speed up your website with caching.

 

 

What is Cache?

 

 

A cache is a collection of items of the same type stored in a hidden or inaccessible place. In the software world, we refer to it all the time. Traditionally, when someone clicks into a web page, the site has to request information from the server, which sends the data back to the browser, and users see the end result. Caching speeds up your website by not requiring it to request page information every time someone visits. 

 

Since most webpages contain headers, bodies, and footers, continually having to piece together every bit of information after each click is, understandably, time-consuming. The process slows down page load times since the server is processing so many requests at once. 

 

 

Why is caching important for websites?

 

 

Caching saves much of the website’s information for a server, so it doesn’t have to handle requests for every part of a web page anymore. The cache stores files to a disk or RAM, making it easier to duplicate the information when requested. This process limits the amount of work going into loading and reloading webpages, making them load faster.

 

Since these repeat files are stored, caching reduces the stress on your server. A fast server equals faster page load times, which has a substantial impact on your SEO. But more on that in a minute. This process also speeds up the time to first byte (TTFB). Essentially, the TTFB is the time it takes for a browser to start to receive information from the server. A low TTFB is crucial to fast load times.

 

 

Server-level caching with a good host.

 

 

A good host will handle caching for you. There are generally four types of caching done at the server-level: Bytecode, Page, Object, and CDN. We can break these down one at a time to understand why each is essential and why utilizing a speedy server with a good host is vital.

 

  • Bytecode: Bytecode cache deals with PHP code. PHP codes must be compiled into what’s known as a readable “opcode.” Once the opcode is in place, the server no longer needs to sift through the PHP to return browser requests. 

 

 

  • Page: Page caching refers to storing the entirety of the HTML from a webpage, so WordPress does not need to generate the page over and over. Most pages are static and evergreen, meaning they don’t change much. The server does not need to build the page for every click continually. 

 

 

  • Object: Object caching refers to storing database query information. Querying a database can be arduous and time-consuming for a server. Caching bits of data produced by a search means speeding up the page load times since there’s no need to query an entire database every time.

 

 

  • CDN: CDN stands for Content Delivery Network. CDN caching stores website files like javascript, CSS, and media. CDN caching is a more complicated process because it involves storing information away from the server on a, you guessed it, separate network. CDNs can deliver the website information instead of the server, reducing the stress on the server and speeding up load times.

 

Server-level caching is crucial because a good host does all of this behind the scenes. Since page load times are vital to your website’s SEO, caching as much information as possible is paramount.

 

 

WordPress Caching with WP Rocket.

 

 

Sometimes we need to go further than our server-level caching. WordPress has mechanisms in place to replace or supplement caching strategies. You can use plugins to perform caching functions if you are self-hosting or using a shared host. There are dozens of plugins to choose from, but we recommend WP Rocket. 

 

WP Rocket is exceptionally robust but simple to use. Developers will love the ability to play around inside the plugin, but we love that it is excellent for beginners who might feel overwhelmed quickly. The WP Rocket dashboard and settings are easy to set up and understand. The plugin also seamlessly works with eCommerce sites to make sure page load times are blazingly fast.

 

WP Rocket is a premium plugin offering different pricing plans, but given the usability and depth of the software, we recommend at least trying out the free trial.

 

 

How caching affects SEO

 

 

One of the largest hurdles websites face when trying to rank on Google is page load times. The Google search algorithms weigh load times heavily when ranking sites. This factor makes caching a must-have. Without caching, your server load speeds will deteriorate as your pages become more dynamic, and the servers have to request and report every line of code/image/etc. for every click. 

 

The stress will be too much for your server, and page load times will be slow. Not only will that affect your SEO, but you’ll lose traffic almost immediately. No one wants to wait more than five to seven seconds on a website to load. For every second it takes until TTFB, your site slips slightly further in the rankings and becomes more invisible in searches.

 

 

Caching is crucial

 

 

Websites today are dynamic, loaded with images, and interactive modal windows. Ecommerce sites have tons of media, links, and walls of text. The sheer amount of data on each page is enough to strain any server. This is why caching is so vital. Without caching, servers can be spread too thin, and page load speeds can drop dramatically. The consequences can be disastrous. 

 

Imagine your website is a store on the main street, but you start to open later in the day than other stores. So, the city moves your store to 3rd street. Search engines are no different. Search algorithms look for the “stores” that open early. Websites with fast speeds will outrank the slower ones, so make sure your site is as quick as possible. Don’t lose your place in the market because you didn’t apply some simple methods to make your website faster.

 

Shamrck knows website caching is crucial to a site’s success. We’d love to talk to you about your website’s performance and how some simple caching techniques can help immediately.

 

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3 Things You Need To Know About Third-Party Scripts On Your Website

3 Things You Need To Know About Third-Party Scripts On Your Website

3 Things You Need To Know About Third-Party Scripts On Your Website

Third-party scripts are scripts that can be embedded into websites by a third-party vendor. Mostly, they’re used for things like analytics, advertising, widgets, and connecting your website to other business software. Anytime you see an embedded video or social media sharing buttons, you’re looking at third-party scripts. 

Why are third-party scripts a big deal?

They’re everywhere! Every site you visit or click you make could send browsing information back to a third-party source. You may not know who is receiving your data and you’re at the mercy of whatever website you’re visiting. 

Your website is no exception. Those quirky widgets you think are fun and eye-catching might be opening you up to liabilities. Luckily, You can decide what third-party scripts you allow to operate. While many of these third-party scripts come from reputable sources, the internet is full of unreliable and risky ones. Here are three things to know about third-party scripts on your website.

 

Privacy Issues

When we browse the internet, our information continually goes out to several third parties. They can track us through cookies and place ads on one site based on our browsing history from other websites. Standard third-party tracking is pretty transparent. We can follow codes and get an idea of what kind of browsing is going on.

Unfortunately, there are some bad actors out there who are not transparent. Your email address, purchase history, location, and more can leak to eavesdroppers without you even knowing it. As a site owner, you’ll almost certainly add third-party scripts. Share buttons, form creators, and also comments sections all fall into this category. The best thing you can do to protect your users’ privacy is to research the third-parties you’re using and make sure to disclose the names of those systems in your privacy policy

If your privacy policy doesn’t have accurate information for users to know where their data is going, you open yourself to potential lawsuits. Be wary of any scripts that provide personal identifying information about your website visitors as they may be selling that information. That is against the law in some states and some countries so make sure you are careful.

 

Security Issues

Letting someone else’s script into your site makes you extremely vulnerable. That third-party has access to your entire front-end website. Before adding any additional scripts outside of your own, make sure the service you’re using is safe.

Sometimes, third-party scripts will actually build off information coming from another third-party. This process funnels data to at least two other companies, if not more. The more the code is exposed like this, the more opportunities hackers have to inject malware, which directly affects your website’s security.

Hackers are continuously looking for ways to access encrypted information on your website. Similar to the privacy issue above, some advertisers or third-party payment scripts have lax encryption implementation methods. Without realizing it, your customers’ information could be out in the open until the vendor encrypts the data. By that time, the information is available for anyone to see.

Privacy is essential, but taking additional security steps is paramount. Neglecting site security, including third-party scripts, can land you in the courtroom. Be diligent in your research before deciding to welcome in a third-party.

 

Optimization Issues

Another substantial problem with third-party scripts is the effect on your site’s optimization. Privacy and security are important, but they’re irrelevant if no one visits your site! Adding widgets and analytics to your website can slowly drag down site performance. Boosters like caching and CDNs can only do so much, but some third-party scripts can damage performance. 

For starters, these scripts can load large images or video files, putting more stress on your host. Slow page load times are a killer for your SEO scores since search algorithms put an enormous focus on website speeds. The more additional functionality you add with third-party scripts, the more work your server has to do. 

Having several third-party scripts can also run into the problem of launching too many requests off to multiple servers. The more requests a site has to make, the longer it will take to load. We discussed how CDNs can reduce latency, but even so, too many requests can overwhelm servers and slow everything down.

There are tools in place to help identify what third-party scripts are on your website. This diagnostic information shows how many third parties are running scripts and a breakdown of which ones take the most time to execute. Optimizing your website, including these third-party scripts, will be one of the most critical aspects of site maintenance.

 

Conclusion

Almost every website uses some kind of script from a third party. We all take advantage of inserting someone else’s code from embedded videos to pop-up forms to social media share buttons. Our challenge is to make sure we only use third parties we trust and trying to keep our site as optimized as possible. 

When adding any third-party scripts, the first step should be to research security protocols for third-party codes. Make sure you’re working with reputable firms before opening your site to additional functionality. Choosing from thousands of potential integrations is difficult. Choose wisely!

 

Do you know everything happening behind the scenes on your website? WPClover offers a FREE 30-point website health inspection to help show you the effect third-party scripts have on your site. Schedule your check today!

 

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3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

Launched in 2003, WordPress is a content management system allowing users to build and edit websites. It now powers approximately 35% of all sites on the Internet. For perspective, there are about 1.3 Billion (yes, with a B) websites as of January 2020. Only 50% of those websites use any type of content management system, making WordPress the most dominant CMS for creating and managing sites. The system’s tools and resources are why WordPress is best for businesses. 

Building a website is a daunting task. Content management systems like WordPress let users create a website with little to no understanding of web development. The software runs on plugins powering every detail of the site down to the pop-up that asks for your email address. Since WordPress started as a place for bloggers to host content, it needed to be accessible and straightforward. Businesses caught on quickly because the system made the daunting task of creating a new website much more manageable. 

More importantly, building a website on a WordPress template meant less labor time and lower upfront costs. Over time, WordPress.org began offering free site templates to make getting online even easier for everyone. Today there are many website builders and content management systems to choose from, but here are three reasons WordPress is best for businesses.

 

Flexibility

WordPress comes with an abundance of built-in tools. There are thousands of templates that allow businesses to find a look that suits their brand. The simplicity enables a user to create a personalized look and feel within a few minutes of signing up. Many templates even offer guides or suggestions for where to put content or how to arrange the site.

From there, companies can choose plugins to power the functionality of the site. Plugins are nothing more than pieces of software that add new features or functions to the website. Some plugins are simple and offer basic services like contact forms so customers can reach you. Others are much more complex to fit analysis and marketing needs. 

For example, Formidable Forms is a WordPress form creation tool. Users can create data collection forms for nearly any purpose. The plugin is simple enough to use one-click, drag-and-drop features and build straightforward contact information forms. However, the software becomes more and more complicated, depending on the company’s needs. Not everyone needs forms with conditional logic or dynamic prefilled fields, but those features are present regardless. 

While the example above is an oversimplification, the plugin catalog contains tens of thousands of plugins offering businesses the flexibility to build the perfect website.

 

Support

Like with any software, there will be issues. Some things will glitch, or integrations won’t work as they should. Sometimes you feel like you did everything right, but your website isn’t working correctly. It happens! WordPress.org has an excellent support setup, but many companies turn to WordPress management firms to handle support. 

Managed WordPress hosting and development firms like WPClover handle every aspect of designing, building, and maintaining a website, which includes support. WordPress provides tools to help troubleshoot problems, but not everyone is tech-savvy enough to handle a complex issue. For a company with a complicated website, trying to troubleshoot on your own can make things worse. Website management firms help fix and improve sites based on user needs and requests. They can provide support without demanding too much of your time.

Luckily, the WordPress CMS has been around long enough for there to be plenty of other support options. Books, articles, and videos are all readily available to everyone, and support companies allow businesses to submit specific problems to fix. WordPress is one of the few software services with sufficient available support. 

 

Integration

Finally, WordPress has an unbeatable number of integrations with other software. Remember, WordPress powers 35 % of all websites worldwide. Any service software not trying to build a plugin to integrate their software is missing an incredibly vast audience.

Why does this matter to a business?

Just having a website isn’t enough for today’s businesses. Companies need ways to engage customers. Plugins that create pop-up forms to collect data are fantastic, but what comes next? WordPress integrations let a business connect an email service to a project management software to an internal communication platform. A potential customer can fill out a request for more information. Through seamless integrations, the prospect immediately receives an automated email, their contact information goes into your database, and a message goes out to your whole team, notifying you of a new prospect. Everything happens instantly.

WordPress integrations open a new world of functionality. During the rise of WordPress, connecting various aspects of your marketing, sales, and productivity was crushingly time-consuming. As more SaaS products became available, they began integrating more with the system. WordPress became a more powerful force for businesses to automate as much work as possible and become streamlined like never before.

 

Why WordPress is Best for Businesses

Despite the plethora of site-building options available, only WordPress combines the high-level simplicity of one-click creation tools with the depth of the ability to build custom plugins to fit specific needs. The system is more flexible than any other CMS in the world, but it wouldn’t be nearly as successful without the level of available support. From a photographer trying to show off a portfolio to the largest Fortune 500 companies, WordPress fits every necessity.

WordPress is best for businesses small and large because the system opens up customizability to every facet of a website. Companies can create interactive tools alongside in-depth sales funnels to engage customers and close sales, all without a single call or email. In short, WordPress works for businesses so that businesses don’t have to work to figure out how to build the perfect website.

 

WPClover has years of experience with WordPress development and management. We’d love to talk more with you about your needs. Schedule some time with our experts and take the first step toward the perfect website. 

 

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Wix Alternative: Get More with Shamrck

Wix Alternative: Get More with Shamrck

Wix Alternative: Get More with Shamrck

 

 

Creating a website is a daunting task for many beginners and small businesses. Companies like Wix and WPClover offer tools and resources for website creation. Design and development can be painfully time-consuming. For business owners, this valuable time costs money and sacrifices customer service. The central part of creating a site is finding the right design to fit your brand. Working with premade themes and templates give you plenty of options and let you pick a look that works.

Wix and WPClover both offer templates to get started, but since WPClover offers WordPress built websites, you get more control over the final product. Wix provides an impressive portfolio of templates along with blank models to let you build from scratch. Wix also makes it easy to move around features like text boxes and images. It comes together into a customized but basic website. WPClover provides several templates, but the use of WordPress explodes the availability of custom plugins and themes.

WordPress is an incredibly powerful platform. One look at the back-end dashboard of a WordPress site amplifies the simplicity of Wix’s system. The dashboard may seem overwhelming, but it is easy to follow and make edits to your website. WPClover uses WordPress to help you design and develop the perfect site instead of settling for one that’s almost right. More than that, WPClover provides a team of experts to help each step of the way.

What is Wix?

Wix is a website building platform that offers free website creation and hosting. The company prides itself on providing ready-made websites for beginners and small businesses to create an online presence. Wix offers several options for website themes and templates and makes simple customization more accessible. The platform falls short in several areas, however.

The free version offers a set amount of options and build-outs, which may not meet your needs. You’ll also have to deal with Wix advertisements on your site unless you decide to buy into a subscription. The free version also doesn’t come with premium support, which is another add-on found in the subscription versions.

The ease of use and free hosting makes Wix an instant contender for anyone looking to start a website, but after a little more digging, we see the need to buy into a subscription. Wix offers four tiers of subscriptions. Mostly, the subscriptions help with removing ads to give your brand priority. You’ll start to get better support services, more storage, and the ability to connect your domain.

The biggest problem with using Wix is the utter lack of back-end help. There are no services to help with maintenance, scalable development, or automation. The platform doesn’t lend itself to anything more than putting content on a website.

You get what you pay for

Wix offers a free product, but it is so limited, users have little to no control over anything aside from what content goes on their website. Wix hosts their websites on physical servers around the world, which has a higher risk of security breaches and crashes. There are no health scans or performance monitoring.

The limited amount of storage on the free version is another enormous drawback. Photographers, bloggers, marketers, and other content-heavy businesses are forced to buy into the subscription tiers to get enough storage. Videographers have to buy into the subscription tiers merely to house 30 minutes or more of video.

Wix also forces customers to buy into a subscription to connect their domain. Regardless of if you already have one or get one through Wix, you won’t see any valuable analytics without connecting your domain. Google Analytics and Facebook Pixel are available but not on the free, basic product.

Get what you need

As a Wix alternative, WPClover offers website templates, design, development, hosting, and everything else with a comprehensive WordPress solution. Everything Wix offers for free and everything provided in the premium subscriptions are covered in the WPClover Starter kit. Wix focuses almost exclusively on the front-end of your website except for helpful web-apps. WPClover helps design and build your customer-facing content with expert advice. However, WPClover handles something much more crucial, maintenance.

WPClover’s cloud hosting gives you the peace of mind of a secure, fast server, and developing a site on WordPress opens many possibilities. The most valuable product offered in a WordPress solution is maintenance. WPClover continually monitors your website for potential security issues and keeps all of your plugins up-to-date to make sure your website is operating correctly.

The best part about a managed WordPress solution is knowing you’re getting the best website possible, regularly maintained, and with a team of experts in support of any needs. Unlike the rigid setup of Wix, WPClover allows you to make unlimited WordPress requests to add functionality or tweak your site for better performance. From your initial idea to launch day and beyond, WPClover makes sure you get the website you need without losing the time-consuming stress of securing and maintaining it.

Wix provides an inexpensive solution to a complicated problem. Your website is your face for your customers. If you only need your phone number and logo on a website, maybe a free, elementary website is the best choice. If you’re like most companies, you’ll want your website to stand out, showcase your brand, and customized to your exact needs.

Managed WordPress solutions provide all of those needs and much more at a manageable cost. Wix simply can’t begin to offer the same level of service on the front-end or back-end as WPClover. Building and managing a website is a daunting task to do right. You need a plan to help you save time and money on your way to an engaging product you can be proud of.

We would love the chance to talk more about your needs. Reach out today, so we can show you how much value a managed WordPress solution provides.

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How to Market to Customers with Your Website

How to Market to Customers with Your Website

How to Market to Customers with Your Website

Marketing is a complicated process. Where do you begin? What’s your overall strategy? How do you even know if your strategy is working?! Marketing, in its most simplistic form, is how you get the word out about your business. So how are you doing it now?

If you don’t see the results you want, you’re missing a puzzle piece. As tricky as marketing is, there’s a winning formula out there. You need to find it. It could be something simple, like adding a Facebook page or starting an Instagram account. Sometimes it’s more difficult like tracking KPIs based on several underlying SEO keyword phrases. But we’ll get to that later.

Don’t have a marketing plan at all? Sure you do, word of mouth! It’s one of the most common and effective strategies ever, but in today’s digital world, you need to reach out more. Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are ways to reach an enormous audience without spending a fortune. On the other end of the budget spectrum, advertising campaigns with videos and billboards are common strategies, but they can get pricey quickly. The good news is there’s a strategy for everyone.

So, where to start? If you’re marketing online, look no further than your Website.

Get your website to work for you

 

Websites are no longer an option. In fact, successful websites can make or break a business. The problem is successful websites take a lot of effort to mange. Managing a site and social media accounts can be a full-time job. For a small business owner, there already isn’t enough time in the day to get everything done. With all of the tools available, it’s hard to stay organized and understand everything your website can do. 

The question what your website can do. The only question should be, “how are you using your website to work for you?” The simplest way to tell is to look at your automation. Automations are how we streamline for the most part. They’re designed to handle important tasks for you when you don’t have the time. 

Do you need to send out emails for you automatically? An email marketing platform can do it. Don’t know if your website is performing well? Analytics tools like Google, Facebook, and Pinterest will help you monitor success. 

The more you explore how you can utilize tools to automate your website, the more you see how much your site can save you time. All of which brings us to our next topic.

Organize your website

 

You have a lot to say! A marketing strategy is a bullhorn to get your message out there, but you need to have relevant content. Think about what you want to accomplish and be specific. Now, think of how your information needs to flow. You need to write something people want to read. Make them want to stick around and view your entire website.

However, writing the content is only half the battle. Earlier, we talked about tracking SEO results through different KPIs. Let’s put that in English. SEO stands for Search Engine Optimization. The phrase refers to how well your website (and by extension, your business) shows up on web searches like Google or Yahoo. To put it in perspective, 91% of all clicks from search engine results come from the first page. If you aren’t in that top 10, you’ll have a hard time attracting traffic.

So, how do we get there? We use SEO keywords. They’re “buzzwords” that search engines use to find relevant websites. If you have a cooking blog about recipes with watermelons, “watermelon,” “watermelon recipes,” and “cooking” should be at the top of your list of optional keywords to get noticed. 

After we write using what we hope are the best keywords, we want to measure success. We refer to these measurements as KPIs or Key Performance Indicators. KPIs are how we track our website’s performance based on specific attributes. Without diving too deeply, KPIs like increases in website traffic, sales, and subscriptions are measurable and help us reorganize our marketing strategies to make them better.

Content isn’t the only way to use your website to market to your customers, though.

Other strategies

 

There are limitless options to using your website for marking. Testing new keywords, monitoring your KPIs, using plugins to help with SEO are all extremely creative and efficient routes. However, we want to take a look at some of the not-so-common ways to market using your site.

Allowing guest bloggers to write content for you goes a long way toward updating relevant, well-written content that doesn’t require much work on your end. They also provide a fresh look at different topics giving you a different voice contributing to your business. Most importantly, guest bloggers like to show off their work, so expect links to your site from other pages!

Social media sharing is an accessible tool that many businesses overlook. Do you have a new blog post? Share it on LinkedIn! How about a company event? Share the pictures on Instagram! Post announcements on Twitter. Invite customers to Facebook pages. The options are limitless and, more importantly, free!

Slightly getting away from actual marketing techniques, there are some design and development elements to consider. For the first time in 2018, mobile web browsing overtook desktop browsing in website traffic. If you want to use your website to market to your customers, be prepared to gear your site toward mobile users. This mobile emphasis means your website needs to be lean. Work on things like using small images and shorter videos. Keep your site fast, and you won’t have problems losing traffic due to slow page speeds.

Next Steps

 

Unfortunately, we can’t tell you what to write, what tools to use, or how to track your success. Those elements are up to you to figure out! Fortunately, you have all the resources you need to use your website to market to your customers. Review similar sites for content ideas and see what you can do differently. 

Make sure your website is up to date and working correctly! The best-laid plans can go to waste due to poor website maintenance. Marketing is a complicated process. Use your website to market to your customers, and you’ll be off to the races.

We want to talk more about your needs and how your website is performing. Shamrck is a complete website and business management suite, so reach out to start your free trial, and let’s talk!

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