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How to Get a Yes!

How to Get a Yes!

How to Get a Yes!

We talk a lot about developing, maintaining, and using your WordPress website to give your business a distinct online presence. We talk about marketing and plugins, strategies for retention, and measuring success.

But first thing is first. You have to make the sale.

There is no one right way to go about making a sale, so don’t feel bad if your product isn’t flying off the shelf right when you start selling. Since your business does depend on sales, it’s still a good idea to research, test, and measure different tactics, however.

An efficient website can serve as a lead magnet and a sales funnel. Using your site to convert traffic into sales is extremely difficult. You need the perfect mix of marketing, design, and sales strategy to close. Many times, basic websites and marketing campaigns aren’t enough for tacit sales. 

The good news is there are plenty of strategies to use to get a yes!

Court early adopters

Studies show that over 34% of consumers are early adopters. These consumers want the newest of the new, and they’re ready to buy. Marketing to early adopters requires loud calls to action. Chances are someone else is selling something similar to your product, so you need to stand out of the crowd.

Sometimes, all you need to grab their attention is some bold font or a well-placed digital ad. Other times, you’ll need to build out a full marketing campaign emphasizing “launch day” as the most important day since the Superbowl. Luckily, social media blitzes are affordable, but crafting your message is challenging. 

Early adopters are the ones camping outside Best Buy so that they can buy the newest TV or latest iPhone. Think about the energy and enthusiasm they need to be that dedicated! Trying to capture that enthusiasm isn’t easy, but it is an extremely effective way of selling to early adopters

Art & Emotion, Not Sales Tactics

Think about Apple. The reason why Apple has grown to power is through their ability to display their vision artistically. Early adopters gravitated towards Apple because of their ability to tap into emotions in a creative, functional way. Word spread that Apple products were for the creatives and the “cool kids.”

No bright banner ads were saying, “BUY APPLE PRODUCTS.” In fact, to this day, Apple rarely uses a call to action. Instead, they rely on showing off the features of their merchandise. Their marketing and advertising campaigns build value through emotional pleas or trendy, chic imagery.

Luckily for Apple, resellers like Verizon and AT&T advertise on their behalf! Getting someone else to advertise for you is a fantastic way to get a yes. You might not ever see Apple’s level of success, but you can follow suit with branding strategies. 

Stimulate them Intellectually

No one wants to buy a dull or uninteresting product.

One mistake that business owners make is forgetting that their customers need to be intellectually stimulated. Business owners believe their products will sell themselves instead of reaching out to leads. 

It’s up to you to build value and stress urgency to your potential customers. With the overwhelming amount of information and entertainment online, it can be tough to break through to the right audience. According to Forbes, average Americans see between 4,000 and 10,000 ads each day.

EACH. DAY. 

If that seems outrageous, look at that app on your phone or other websites, commercials, driving around town, product placement in TV shows, etc. It doesn’t end. Your job is to build enough value and stress enough urgency to crash through that wall and get a yes.

Traditional Sales

Less exciting than some of our alternatives, traditional sales methods are still some of the best. Sales strategies are a dime a dozen. Do you want to smother prospects with a high-pressure approach? Are you more of the type that wants to use a longer sales-cycle to build relationships? Whatever your method, the bottom line is you need to ask for the sale.

We already talked about building value and stressing urgency. Those are the two components to a sale. It’s the most straightforward breakdown of the process, but in a nutshell, those two steps are how to get a yes. 

The best part about all of these approaches? Your website provides infinite opportunities to experiment with what works. Traditional sales tactics tend to rely heavily on personal touchpoints. Don’t be afraid to pick up the phone and call! With WordPress, you have access to dozens of scheduling plugins that let your design and marketing content do the work of getting you new leads. It’s up to you to close the deal!

How to get a Yes

Sales strategies are continually evolving, and your job is to find one that fits your personality. Not everyone wants to hop on the phone and cold call 100 people a day looking for sales. The good news is you don’t have to. We covered several marketing approaches to help take a more hands-off approach. 

One direction we can move quickly and efficiently is with your WordPress website. Through plugins and added tools, your site presents new strategies to test. Services like Lumen5 help create video content to engage your traffic better. By 2022, 82% (Cisco) of consumer internet traffic will be in video form, so consider the benefits of using video marketing to generate leads get to a Yes

Regardless of your methods, closing a sale is a challenge, but you can explore different strategies until you find the one that fits. Early adopters, emotional pleas, intellectual stimulation, and traditional tactics are only a few options, but there are plenty of others. Find yours. Make a plan. Get a yes.

We want to talk more with you about strategies to get to that Yes. Reach out for office hours to get the ball rolling!

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5 Project Management Plugins for WordPress

5 Project Management Plugins for WordPress

5 Project Management Plugins for WordPress

Online project management continues to grow as a staple of the modern business world. With so many companies doing business on the web, the ability to convey important critical quicker and more concisely has become a powerful competitive advantage. There are many third-party tools to help, but integrating a project management plugin into your own website may be more straightforward.

For business owners and project managers, time is the most valuable resource. Project management plugins like the ones below help free up time by automating and organizing many aspects of your project. More importantly, the ability to integrate into your website eliminates the need to utilize other products or web portals, saving you money and, best of all, time.

The list of project management plugins is long, but here are our picks for the top five.

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Projectopia

We’ll start with Projectopia. What began as an in-house solution for a web agency has now found itself embedded in thousands of WordPress websites. Projectopia, formerly named CQPIM, has powerful options such as a separate client dashboard, support ticket features, workflow control, and more. For the reasonable price of $49, this is a jam-packed plugin for those willing to spend a little.

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Project Panorama

Project Panorama is one of our favorite project management plugins on this list. If you want to give your client an incredible visual experience, Panorama is your best bet. This all-in-one solution emphasizes user-friendliness with simple data diagrams. You can even add detailed milestones to all your projects to show clients their current status at any time. You also can customize the plugin to match your branding. This look and feel is a great way to impress clients with your professionalism. These features do come at the cost of around $70/year for an average membership. We think the price is well worth it!

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WP Project Manager

The team behind WP Project Manager, weDevs, has been making plugins since 2008. This particular plugin has seen over 4000+ active downloads. It has all the functions you need to take project management into your own hands and includes some bells and whistles too. Features like user roles, manager assignment, project visibility, project statuses, and more make this plugin a worthy replacement for Basecamp or Asana. One of the best parts of this plugin is the support team behind it. weDevs will likely get back to you quickly in the event of any technical issues.

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Upstream Project Management

This plugin by Upstream boasts excellent reviews on WordPress.org, though it hasn’t been as popular as others on this list. The one thing you can know for certain when downloading this project management tool is that you will not be incurring any costs. This plugin is completely free at all levels with features such as Milestones & Tasks (that can be linked), Bug/Issue Tracker, Upload Files & Documents, Project Discussion thread, and more.

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Kanban for WordPress

Kanban for WordPress is a powerful plugin with task organization tools similar to Asana or WP Project Manager by WeDevs. Where Kanban shows off is the ability to integrate with other products seamlessly. Programs like Zapier, Google Drive, DropBox, and even Jira (with a Chrome extension) are all ready to work with the Kanban plugin. Despite being so versatile, Kanban is easy to learn and get started. The Pro version clocks in at $149/year but comes with all kinds of new goodies to incorporate. For businesses operating with multiple other software, Kanban is undoubtedly worth a look.

—Summary

Project management plugins exist to lighten the load on you and your team. The automation alone helps save your business labor hours without sacrificing speed or quality. You may only need to bring in a freelance project manager to provide the manual maintenance and put on the finishing touches. Any time you can save on projects is more time you have to work directly with your customers.

Regardless of your business goals, there is one plugin on this list that will help you complete projects on time. Explore these different options and see if they make you want to ditch your third-party software. If you find the right plugin, you’ll never have to leave your dashboard again!

We want to talk with you about your goals and how project management plugins can help you achieve them. Reach out for a consultation and let’s get started!

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