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How to Move From Squarespace to WordPress

How to Move From Squarespace to WordPress

How to Move From Squarespace to WordPress

Squarespace provides an easy-to-use website builder. There are some templates and drag and drop functions, but Squarespace isn’t anything special at the end of the day. Sooner or later, many users see the limitations and conclude that they’re better off moving away. If you’re looking to move from Squarespace, there are some essential things to consider. The move tends to be over to the more flexible WordPress.

 

Why is WordPress Better Than Squarespace?

WordPress is much more dynamic. Squarespace puts you in a box, and all sites are basically the same. With WordPress, the possibilities are endless. Using the right developer, you can create the perfect website designed to your specific standards instead of someone else’s. The intricate capabilities of WordPress are invaluable to a company trying to define an online presence. Squarespace limits your options to the point you can become frustrated over what should be simple features. 

The move from Squarespace to WordPress opens up a vast array of opportunities to improve your brand and increase your traffic. The only question is, why haven’t you already moved over?

 

Export Content

Of course, you already have content on Squarespace, and starting from scratch is not an option. The good news is that you can export much of your information automatically. You can easily export your blog posts and pages. Unfortunately, you can’t export everything so easily. 

Squarespace won’t let you export:

-Album pages, indexes, product, or events
-Blocks like audio or product
-Custom CSS
-Style changes
-Squarespace template

Even so, the bulk of your content can be uploaded onto your new site reasonably smoothly. Luckily, the aspects of the information you can’t bring from Squarespace is replicable in WordPress, and again, working with a design and development team will help a lot. 

To Export

  1. Log in to Squarespace and go to the “Settings” option on the left-hand side of the screen for whichever site you want to export (if you have multiple sites).
  2. Scroll down to “Advanced,” and from there, select “Export.” You’ll be asked for the export site, so be sure to choose WordPress if there are multiple options.
  3. Wait for a pop-up letting you download the information. *If you have multiple blog pages, you’ll need to choose which one to export before proceeding. 

 

Point Domain to New WordPress Install

If you purchased a domain, you’ll probably want to carry it over to your new WordPress site. The task isn’t difficult. You’ll need to change your domain’s nameservers to point to WordPress instead of Squarespace. 

The only word of caution may be to make sure you’re ready to make the switch ultimately. You can work with your WordPress host to set up a WordPress staging site. This way, you can handle any Squarespace traffic while waiting on the work to be finished for your full website. 

Remember to go to your domain registrar to change the settings too. Once you have your site built and domain pointed to WordPress, you’ll ultimately be ready to move from Squarespace.

 

Import Content to WordPress

Now that you have your .xml file, it’s time to import. 

  1. Head over to your WordPress dashboard and find the Tools menu. 
  2. When you click on Tools, you’ll see the import option below.
  3. Click import next and find WordPress at the bottom of the list, and then click Install Now.
  4. The link will change from Install Now to Run Importer.
  5. From here, choose the .xml file to import, and click the upload file and import. This step will get the upload process started. 
  6. The next page you come to will offer to create a new user for this upload, but your best bet is to select a current user from the dropdown list.
  7.  Check the import attachments box and submit!

 

The last step is to make sure your content is uploaded correctly. Check your pages and posts to ensure everything is where it’s supposed to be, and it looks good. If not, you may need to make changes page by page, or you can start the process over to try again.

 

Import Images to WordPress

We discussed at the beginning that not everything shares over flawlessly. You’ll notice some or all of your images when you move from Squarespace did not load. You have a couple of options to add them back in. First, you can go one page at a time and upload each image one by one. That method can be a little tedious, though. Luckily, there are plugins available to help with the task. 

Plugins like Auto Upload Images will find URLs in your post and automatically upload the image files to your WordPress media database. Rather than going page by page, the plugin will let you mass select posts and pages and then do a bulk action to update all of your pages. 

  1. Go to your “Posts” page in WordPress
  2. Select all of the posts you need to update
  3. Use the bulk action dropdown and click Edit and then apply
  4. A new window will appear, but you won’t need to make changes. Just click Update.
  5. All the images from your Squarespace pages should now be showing up on your WordPress pages.

 

Configure Permalinks

Permalinks are how traffic finds your website. When you posted something on Squarespace, you received a permalink resembling something like https://example.com/blog-post-title. WordPress can mimic that or other types of dynamic permalinks through a quick setting change.

  1. Go to the Settings in your WordPress dashboard.
  2. Click Permalinks to open the menu
  3. Select the Date and Name option since it’s the most commonly used.
  4. Use the custom structure to recreate something close to the Squarespace link. Since theirs is usually a date-page-post, you can create a custom structure using a dynamic link. For example .com/%year%/%month%/%day%/blog/%post%
  5. Hit save changes to lock everything in place.

 

Recreate the Template in Divi

You can’t take your Squarespace template with you, and most people don’t particularly want to. However, if you’re in love with the look, you’ll be able to recreate it with Divi. Divi’s page builder option gives you a vast amount of possibilities to effortlessly insert rows, sections, columns, text, blocks, etc. Creating the look and feel flows smoothly, and Divi offers excellent customer experience to help. 

The Divi builder makes it easy to take your current content and build it into the same type of template you had or if you prefer, a brand new look. You have options like custom CSS, responsive editing, and simple drag and drop tools, among others. If you’re not ready to build from scratch, Divi also has an immense library of pre-created options. 

 

Leaving Squarespace

The move from Squarespace is inevitable for a lot of people. The system can be clunky, limiting, and expensive for what you actually get. WordPress provides a much better opportunity to make something with more flexibility that better represents your brand and lets you grow. The change can be difficult, though. Despite the step-by-step instructions above, your site and user experience can get lost in the shuffle. 

Professional firms like WPClover are here specifically to help you make your WordPress site precisely the way you want it instead of how someone else wants it. We’d love to talk more with you about how working with us can save you time and money, not to mention all of the perks that go along with a WordPress website. Reach out, and let’s get started!

 

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How to Get a Yes!

How to Get a Yes!

How to Get a Yes!

We talk a lot about developing, maintaining, and using your WordPress website to give your business a distinct online presence. We talk about marketing and plugins, strategies for retention, and measuring success.

But first thing is first. You have to make the sale.

There is no one right way to go about making a sale, so don’t feel bad if your product isn’t flying off the shelf right when you start selling. Since your business does depend on sales, it’s still a good idea to research, test, and measure different tactics, however.

An efficient website can serve as a lead magnet and a sales funnel. Using your site to convert traffic into sales is extremely difficult. You need the perfect mix of marketing, design, and sales strategy to close. Many times, basic websites and marketing campaigns aren’t enough for tacit sales. 

The good news is there are plenty of strategies to use to get a yes!

Court early adopters

Studies show that over 34% of consumers are early adopters. These consumers want the newest of the new, and they’re ready to buy. Marketing to early adopters requires loud calls to action. Chances are someone else is selling something similar to your product, so you need to stand out of the crowd.

Sometimes, all you need to grab their attention is some bold font or a well-placed digital ad. Other times, you’ll need to build out a full marketing campaign emphasizing “launch day” as the most important day since the Superbowl. Luckily, social media blitzes are affordable, but crafting your message is challenging. 

Early adopters are the ones camping outside Best Buy so that they can buy the newest TV or latest iPhone. Think about the energy and enthusiasm they need to be that dedicated! Trying to capture that enthusiasm isn’t easy, but it is an extremely effective way of selling to early adopters

Art & Emotion, Not Sales Tactics

Think about Apple. The reason why Apple has grown to power is through their ability to display their vision artistically. Early adopters gravitated towards Apple because of their ability to tap into emotions in a creative, functional way. Word spread that Apple products were for the creatives and the “cool kids.”

No bright banner ads were saying, “BUY APPLE PRODUCTS.” In fact, to this day, Apple rarely uses a call to action. Instead, they rely on showing off the features of their merchandise. Their marketing and advertising campaigns build value through emotional pleas or trendy, chic imagery.

Luckily for Apple, resellers like Verizon and AT&T advertise on their behalf! Getting someone else to advertise for you is a fantastic way to get a yes. You might not ever see Apple’s level of success, but you can follow suit with branding strategies. 

Stimulate them Intellectually

No one wants to buy a dull or uninteresting product.

One mistake that business owners make is forgetting that their customers need to be intellectually stimulated. Business owners believe their products will sell themselves instead of reaching out to leads. 

It’s up to you to build value and stress urgency to your potential customers. With the overwhelming amount of information and entertainment online, it can be tough to break through to the right audience. According to Forbes, average Americans see between 4,000 and 10,000 ads each day.

EACH. DAY. 

If that seems outrageous, look at that app on your phone or other websites, commercials, driving around town, product placement in TV shows, etc. It doesn’t end. Your job is to build enough value and stress enough urgency to crash through that wall and get a yes.

Traditional Sales

Less exciting than some of our alternatives, traditional sales methods are still some of the best. Sales strategies are a dime a dozen. Do you want to smother prospects with a high-pressure approach? Are you more of the type that wants to use a longer sales-cycle to build relationships? Whatever your method, the bottom line is you need to ask for the sale.

We already talked about building value and stressing urgency. Those are the two components to a sale. It’s the most straightforward breakdown of the process, but in a nutshell, those two steps are how to get a yes. 

The best part about all of these approaches? Your website provides infinite opportunities to experiment with what works. Traditional sales tactics tend to rely heavily on personal touchpoints. Don’t be afraid to pick up the phone and call! With WordPress, you have access to dozens of scheduling plugins that let your design and marketing content do the work of getting you new leads. It’s up to you to close the deal!

How to get a Yes

Sales strategies are continually evolving, and your job is to find one that fits your personality. Not everyone wants to hop on the phone and cold call 100 people a day looking for sales. The good news is you don’t have to. We covered several marketing approaches to help take a more hands-off approach. 

One direction we can move quickly and efficiently is with your WordPress website. Through plugins and added tools, your site presents new strategies to test. Services like Lumen5 help create video content to engage your traffic better. By 2022, 82% (Cisco) of consumer internet traffic will be in video form, so consider the benefits of using video marketing to generate leads get to a Yes

Regardless of your methods, closing a sale is a challenge, but you can explore different strategies until you find the one that fits. Early adopters, emotional pleas, intellectual stimulation, and traditional tactics are only a few options, but there are plenty of others. Find yours. Make a plan. Get a yes.

We want to talk more with you about strategies to get to that Yes. Reach out for office hours to get the ball rolling!

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3 Reasons Video Content is the Future

3 Reasons Video Content is the Future

3 Reasons Video Content is the Future

Year over year, video content is taking a more significant role on the Internet. According to Cisco, video content will make up 82% of all consumer Internet traffic by 2022. The majority of people would prefer to watch online videos to television. If those numbers are surprising, you’ve already fallen behind.

Why is video content so popular? Essentially, we can break down how information is displayed in a few categories. Radio commercials use audio for ads, and billboards and posters rely on text and graphics. Videos rely on moving images, sound, and graphics. The benefit of videos is that they can use any combination of these displays.

Some may merely use motion pictures and text. Others may just use audio and a slideshow. There is no right or wrong method to make a compelling video.

More than anything, video content is engaging. Despite the advancements in type scrolling and page speeds, video content remains the best way to capture someone’s attention. Websites have roughly seven to nine seconds to make a first impression. For regular blog posts, grabbing someone’s attention requires an excellent design and engaging content. Video content is a little more forgiving as far as design and content are concerned.

The most significant advancement for video content was the explosion into the mobile platform. A study by Invisia in 2018 showed that mobile video consumption rises 100% each year. That means every year more, content piles up on new websites and in new advertisements.

What does that mean for you and your business? Here are three reasons that video content is the future.

Video Marketing is Taking Over.

Just like video content has a better chance of grabbing someone’s attention, video advertisements have a much more effective than static graphics. Video ads can incorporate text, motion, images, and audio making them roughly nine times more likely to be memorable than text alone. For anyone trying to make a sound first impression, well-executed videos are a great start.

Social media introduced a new element to video marketing. Now advertising online is affordable through platforms like Facebook and Twitter. In the past, commercials seemed like something only companies like Apple and GM could afford, but with social media options, ads are more affordable than ever. It even helps with customer retention.

Creating a marketing campaign is not an easy process, but knowing where to allocate resources is paramount. Video content is one of the best ways to reach out to your customers, but only if you create something memorable. Making a video doesn’t mean it will be good. Think of the horrendous commercials for used cars with the flashing texts and the obnoxious narrators. You’re more likely to remember how awful the video was than the actual brand. Try to avoid that.

Video Content is Flexible.

 We can find video content on every platform. With useful tools like Java and Flash, we can translate videos from desktops to tablets to smartphones without any issues. Just like any other banner ad or image, videos can link to websites or product pages, making them incredibly useful ads.

Creating video content for SEO is one of the most important reasons to start. The content shows up as one of the highest scored elements of optimization, and video content is evidence of quality content. The fact that your website becomes a multi-media site optimized for all platforms helps SERP as much if not more than simple blog posts.

Creating Videos is Easier Than Ever.

The most sizable hurdle facing businesses that want to create video content is how to make it. Programs like Adobe Premiere Pro are excellent but complex video creation programs. You can take hours of raw footage and cut it down to a 30-second clip. Add transitions and edit colors, audio, and speed to give it a more professional and engaging feel. Then you can add some text for a final touch and export the video in several formats. Doesn’t that sound so easy? It isn’t. In fact, experts spend years learning and mastering the program.

The second way you can go about creating video content is by enlisting a professional firm or a freelancer. This route costs money (potentially a lot of money), but its worth is entirely dependent on your needs. If you’re creating a full marketing campaign around video content, going with a professional is worthwhile if you get a return on your investment. Remember the terrible car commercial from earlier? A professional firm can help you avoid those kinds of mistakes and produce the highest quality version of what you need.

The final and most accessible way to create a video is with various online services. Automated video creation tools are hardly new, but they can look very rudimentary. The last thing you want to create is the equivalent of a PowerPoint slideshow. Programs like Biteable and Lumen5 are packed with customizable ways for you to edit content, images, music, and more without a degree in videography. There’s no need to shoot any live footage or video editing. Follow their step-by-step system and voila, video content you can present confidently.

Summary

Video content is the future across every industry. Most businesses have an online presence and are converting other aspects like training, sales, and informational guides into video format. With the different solutions available, it is becoming difficult to avoid video creation. Luckily there are services, experts, and blog posts (like this one!) to help you decide what kind of approach fits your needs.

There is no going back to a world confined to pamphlets and static images. Commercials have been around since the dawn of television, and online videos have been an institution since Internet speeds caught up with the demand. As we discussed earlier, video content is more popular, resonates more, and is taking over more Internet traffic every year. The question isn’t if you should get started making video content; it’s why haven’t you started already?

We’re here to help. We’ll walk you through ways to not only create video content but automate it! Reach out today to get started.

Ready to see how your website is doing? Try our no-obligation Website Health Check right now!

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Measuring Success: How is Your Business Performing?

Measuring Success: How is Your Business Performing?

Measuring Success: How is Your Business Performing?

Every business, website, non-profit, or anything else with a product needs to measure success in some form or another. Most use what are known as Key Performance Indicators (KPI) to monitor their production over a given interval. Online, we use programs like Google Analytics or MonsterInsights. An essential factor in measuring success is the ability to be flexible. Some strategies don’t work, and that’s ok! We monitor performance for that exact reason. We want to see where the flaws are and where we can improve. Testing new methods to find more success is the bedrock of a thriving business.

The first question to ask yourself is, “what does success look like?” What are you trying to accomplish? Are you making sales? Do you want to build an email list? Having a clear, defined objective helps direct your website design, campaign strategies, etc. and launching your project is an essential first step. However, no product is perfect right out of the box, and even the best-designed plans can turn out to be duds. The point is to learn from each mistake and build off that experience moving forward.

No one said opening a business or running a website is easy. There is no auto-pilot where you can hit the “easy” button (no matter what Staples says). WPClover has tools to help every step of the way, and we want to collaborate with you to find issues and solve problems. Measuring success is the most crucial step in building a business, and you don’t have to do it alone.

Here are a few strategies to help.

Define your KPIs

Like we said earlier, KPIs are ways to measure performance over time. We want to start with a benchmark, and lay out a reasonable strategy for improvement. We will use a company website as an example. Maybe your current number of unique visits is 1,000 per month. What is a realistic growth expectation for your business on your budget? Key Performance Indicators typically use percentages as measuring sticks. Wanting to leap 1,000 visits to 2,000 visits is a 100% increase. Can you commit to a 100% increase over a specified interval? It depends on your strategy.

Most KPIs tick off several benchmarks along the way. Your overall goal may be a 100% increase in unique visits, but your strategy needs to be more granular to make this goal more achievable. Start with a timeline. Increasing your visits by 100% is a stretch, especially if you’re already getting 10,000+ visits. Try breaking it up into monthly goals where you measure success in bite-sized increments. Some website developers like here at WPClover us a strategy called Agile to break projects up into two-week “sprints” that make large projects more manageable. The same tools apply to set and achieve goals with your website.

For example, let’s say our website gets 10,000 unique visits each month at a bounce rate of 80%. We believe there is room for improvement. Our first step is to set an overall goal. We want to improve our visits to 25,000/month with a bounce rate of 60% or less. The timeline is 12 months. That means to hit our goal, we need to add 1,225 visits and reduce the bounce rate by an average of 1.7% each month. Now we have Key Performance Indicators.

Implementation

We determined what success looks like. We want a 150% growth in page views and a 25% reduction bounce rate. Our KPIs are broken down into monthly goals of 1,225 new visits and a 1.6% decrease. Without those benchmarks, we won’t know where we stand month over month until the 12-month timeline arrives, and we don’t hit our goal.

The next question is what strategies to employ to hit our numbers and how to make changes if we don’t. This task is the most challenging part of expanding your business. How do we market our business to grow on the pace we want? Do we create a marketing budget to blast out advertising campaigns? Do we shoot for organic SEO growth through fresh posts and video content? How can we mix and match different strategies? The point is there is no one-size-fits-all solution. We need a starting point. We need a benchmark

Measuring Success

We already discussed using tools like Google Analytics and Monster Insights to monitor performance. We can measure each day and each visit if we want, but given our overall goal, that is a waste of time. Our focus should be on the big picture. Even week over week is not enough of a sample size to see the effects of our strategies. No marketing or advertising campaign doubled profits overnight, so we need patience. This is especially true when trying to grow organically through SEO. We have to set immediate expectations low and watch for SERP (Search Engine Results Pages) ranking increases. More than 90% of clicks come from the first page of search engines like Google.

Measuring success from ads is different. Advertisement opportunities are changing all the time. Formerly, only major companies with large budgets could afford ad campaigns, but with the advent of social media advertising, almost anyone can get started. Facebook, in particular, allows advertisers to target specific demographics and see how many clicks a post is getting organically versus how many are paid. Twitter and Pinterest work in similar ways, but all of them are affordable enough to meet small budgets.

Summary

Measuring success means comparing our strategy’s performance against our KPI goals. We can’t blindly hope our website is generating enough traffic to sell a product or build an email list. We need to monitor what is creating valuable traffic. Designing a strategy to set a goal, define key performance indicators, and assign benchmarks is a time-honored and proven plan of action. Creating that plan isn’t easy, but without it, we’re merely throwing darts in the dark.

 

WPClover is here to help you with website performance. Reach out for a free consultation, and let’s look at what your goals are and how to get there. Our content team is here to help every step of the way.

Ready to see how your website is doing? Try our no-obligation Website Health Check right now!

 

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