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How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

Cheap does not always equal value. Cheap shoes fall apart, and a low-cost computer crashes three days after you buy it. Cheap sunscreen gives you a sunburn so bad you painfully regret not buying better sunscreen. When it comes to web hosting, a cheap host can hurt your website in many ways. A bad host can cause a lot of damage from weak cyber-security to slow page speeds and everything in between.

Don’t get us wrong. Saving money is good. Opting for a more inexpensive hosting service is a plausible solution if you weigh all of the pros and cons. The problem is understanding the impact of certain inequities. Some disadvantages will severely outweigh the advantages, and your site will suffer. The best weapon you have is research. Luckily, there are some tools and resources out there to help (like this post!).

So, how does cheap hosting hurt?

 

Upkeep

A good host maintains a stable website status. That means minimal downtime for repairs or bug fixes. Websites need periodic updates to function correctly since plugins and systems are continually updating. A cheap host can lapse on essential updates that affect (possibly crashing) your website.

Worse, cheap hosts are known for terrible customer service. Your website is the face of the business. Imagine that someone locks you out of your storefront, and you have to wait three days for a locksmith. Imagine the business you’d lose! Think of poor customer service as the slow locksmith. You need your website up and running correctly. A cheap web hosting service won’t take the importance of upkeep very seriously.

Slow Page Speeds

When most people think of SEO, thoughts of keywords, and blog posts come to mind. While those are both essential aspects of optimization, page speed is one of the most crucial. The search engine algorithms look through hundreds of site attributes to rank the results, but some traits are more heavily weighted than others. Page speed clocks in as one of the most important because it shows your website is performing well. Google and the other engines will prioritize sites based on load times.

Why is that important for hosting?

A cheap hosting service may not scale well with your business. That means the more traffic you get, the slower the site loads. Slow page load times can kill your website performance. More than have of mobile users give you approximately three seconds before they leave, and the number drops every second after that. Don’t let your website take a tumble in the search results because your hosting service can’t keep up.

 

Cyber-Security

Cyber-security isn’t just a buzz-word, and your website can’t live without it. Cheap hosting services put security on the backburner because security protocols can require additional resources and bandwidth. Start with a straightforward question. Does your host offer a secure socket layer (SSL) certificate?

An SSL certificate is literally the bare minimum you can accept from a host. Malware attacks millions of sites each year, and cheap hosting services that skimp on cyber-security leave you vulnerable. Be sure to do your research because these hosts will put the security onus on you and make sure you are liable instead of them.

There are cyber-security steps you can take on your own to try to secure your website, but ideally, you’d like to work in tandem with a host that emphasizes security as well.

Less Control

Many cheap hosting services offer low price points because they limit what you can do with your site. You lose the ability to create custom coding to fit your needs because the host won’t let you make substantial-scale changes on their server. By limiting bandwidth and disk space, servers can run with less effort and cost, but you end up suffering through a mediocre website.

An excellent hosting service works with you to make sure your site, videos, animations, images, and all, work seamlessly all day every day. Limiting what you can do to build a custom site leaves you with nothing more than a template to type some words.

Hosting is worth the investment.

You can find hosting services in every corner of the internet. Some host on cloud-based servers with data centers all over the world. Some hosts are on a physical server in the back room of a dingy office building. Regardless of a hosting services’ claim of what they do and don’t offer, do your research. Ask questions about security protocols and bandwidth limitations. Learn more about their customer service team and how they handle updates.

There are qualities to some cheap hosting services, mostly, the price, but choosing who hosts your website is critical. The choice can make or break the success of your site and possibly your business. No, that’s not being too dramatic, either. A malware attack leaking customer information can land you in court, ruining your company. Slipping to the second, third, or fourth page of Google can make you invisible compared to the competition all because your pages load slowly.

Investing in a development team to build your website is a wise decision. Investing in a top-class hosting service is just good business. Don’t get sucked in by low price points and wild promises that are too good to be true. Pick a host that you can trust, even if it’s not the cheapest.

At Shamrck, we believe in value above everything else. A hosting service can be inexpensive and still have a customer-first mindset. We’d love to chat a little more with you about trusting your site to an excellent host. Reach out today, and let’s get started!

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5 Reasons Your Website Needs a Blog

5 Reasons Your Website Needs a Blog

5 Reasons Your Website Needs a Blog

 

Why do company websites maintain a blog? Online stores shouldn’t need to write articles about clothes to get customers to buy a shirt. How can writing blog posts help a restaurant chain drive more business? The truth is every industry is constantly changing. Cooking trends update frequently, and the content needs to keep with the times.

 

Blogs are an online series of pages with articles. As opposed to academic articles, blogs tend to be much more informal and conversational. They typically run 800-1,000 and can cover almost any topic. These online articles allow the writers, or bloggers, to use a comfortable writing style to convey information about their business, industry, or everyday life. 

 

For businesses, writing blog posts serve several purposes. Websites are no longer optional for companies. Businesses, large and small, maintain blog posts in addition to the more traditional elements of a website. We’ll talk about why your website needs a blog, and what it can do for your business. 

 

Here are five reasons you need to start a blog immediately.

 

SEO

 

One of the most heavily weighted search algorithms revolves around fresh, relevant content. For SEO, a popular blog is essential. Search engines like Google use a series of query algorithms to rank websites. The results aren’t usually turning up articles from 15 years ago. We need to see the most recent information available. Search engines prioritize keywords and phrases, so writing new content isn’t always enough. We need to be specific.

 

Another tactic we need to consider for SEO purposes is volume. We need to flood the web with keyword dense content. Remember, search engines look for fresh content, so active websites are more likely to perform well in searches. Write with a focus on the exact topic you think will attract traffic and new business. This method will help you write several pieces with a similar concept, so you begin to grow your optimization organically.

 

Show your expertise

 

Blogs are a phenomenal way to increase organic SEO, but additionally, blog posts are an opportunity to show off your knowledge of the industry. Most people don’t want to learn biology from a historian. We want an authority in the field. A regularly updated blog is how you prove you are the expert. Industries change and progress every day. You need to show you’re keeping up and that customers can trust your expertise.

 

Connect with your customers

 

Since blog posts follow a conversational tone, you can be a little more informal. Academic articles feel stuffy and unrelatable, but blogs can convey the same level of information in a much more readable way. Writing in a conversational style helps your readers connect with you and put a personality to the words instead of only a name.

 

Connecting with your customers carries another benefit, repeat traffic. When you write excellent content that engages readers, they tend to come back for more. That effect keeps them on your site longer and more likely to convert from reader to customer. Repeat traffic is a gold mine. Don’t overlook it!

 

Targeting

 

Choosing your topics can be tricky. How do you know what to write about? The main question to answer is who your target demographic is. Unless you run a very niche market, you’ll probably have several demographics. The goal is to write each post with one demographic in mind.

 

Imagine running a culinary website. New and creative recipes pop up every day, but really, everyone is making a variation of an old dish. What brings in the traffic for your site is your blog content. You can tell stories of how you came up with recipes. Hunting for bakers? Write about your first baking experience, what you learned, how to bake your dish, and where to buy your cookbook. You connected with bakers, in particular, shared your recipe, and sold your product. Win-win-win!

 

While that example is for a cooking site, the same recipe (get it?) applies to any field. Determine who you want to reach and write directly to that group.

 

Helps build your email list

 

First, if you don’t have an email list of customers and potential customers, stop reading now and get started on one. Email lists are crucial for everything from announcing giveaways to providing business advice to just flat making sure people know you’re still there. Regular email blasts are also a great way to refer old visitors back to your website with links to new posts or announcements. 

 

Blog posts can help build that email list. Websites use various ways to gather email information, but one of the most popular ways is requiring visitors to sign up for a newsletter to continue reading a post. We also use pop-ups or a good old-fashioned invitation to subscribe at the bottom of the page. No matter what method you use, the crucial ingredient is excellent content. People will only want to sign up if they look forward to reading more of your work.

 

Summary

 

Blog posts are not only an essential part of a modern business website, but they can also be fun! Connecting with a targeted demographic of potential customers to write content regularly is excellent for you and your team too. Blogging is an outlet to show what you know and write with your own voice. The benefit of organic SEO growth is a by-product of a quality blog. 

 

If you don’t know where to start, visit some other websites utilizing regular blog posts (like this one!) in your field and see how they’re approaching the task. You know your business and your industry better than most. Pick a topic and start writing!

 

Still not sure where to get started? Or, maybe you just need a little guidance. Schedule an appointment with experts at WPClover for a one-to-one conversation on starting a blog or some tips and tricks on improving.

 

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7 Elements Every Business Website Should Have

7 Elements Every Business Website Should Have

7 Elements Every Business Website Should Have

Your business’ website is the face of the company. Many elements have to come together to make a successful website. How does your site perform? Sometimes, all we need is a little overhaul. Other times, we need to rebuild (or build!) from the foundation. The goal is to incorporate essential elements like mission statements, content, and reliable hosting into a website we can run confidently. 

Successful websites show up on the front page of Google searches and maintain a high number of page views. Does your website check all the boxes needed to be successful? Here are seven elements every business website should have.

 

Discuss your business core first.

Think of your 30-second elevator pitch. Do you go off on tangents about non-essential parts of your business? No. You stay on point and focus on your main value proposition. Does that mean you ignore your other products and auxiliary features? Of course not!

Your job is to build value immediately. The homepage of your site should be brand intensive with dense amounts of services you provide. Short descriptions are best for your services, but make sure they are teasers to get traffic to navigate to other pages. 

Yes, your secondary products are essential, and yes, they deserve attention. However, your website needs to start with the basics of what your business does.

 

Branded design

Few things are more critical to your company’s image than a detailed brand design. Your brand is how you want people to identify your business. Branding is how you become memorable and known in your field. Some people conflate branding with a fancy logo and a chic color scheme. 

Just Do It.
Eat Fresh.
Love the skin you’re in.
I’m lovin’ it.

Immediately, you can name those brands, what industry they’re in, and the products they’re best known for. However, Nike, Subway, Dove, and McDonald’s didn’t get there overnight. That level of recognition comes with a mix of design and positioning.

Your website will play an enormous role in both. Site design is a crucial step toward an online presence. It defines the look and feel your traffic gets as soon as they visit your site. This first impression is your chance to make your brand as memorable as possible. Don’t overlook it!

 

Who we are

Every successful business understands it needs to be relatable. Your website provides an excellent opportunity to tell your story and your mission. Where do you come from, and how did your business get its start? Talk about your experience in the industry and your phenomenal team. Help your customers understand your company on a personal level. 

Channel all of that biographic information into your company’s mission statement. We know who you and your team are and when the company started. But what do you do? This space is another opportunity to showcase your core business beliefs. Express why your company exists and what you bring to the table.

The “who we are” section of your website is a place to show off. Share your expertise and why people should trust you with their business. Now is not the time to be humble. The competition isn’t. 

 

Contact us

Offering a way for customers and leads to connect seems obvious. However, there are a few things to consider. Try to avoid listing emails or phone numbers for security reasons. Giving an email address is asking for spam, so do your best to stick to communication forms. 

Most companies can use a generic contact form, but sometimes we need to capture more data or direct communication to a specific person. Builders like Formidable Forms help create more intricate forms to fit your exact needs.

 

Content management

Writing content for your website is essential. From your mission statement to the descriptions of your services to any blog posts, you need to load your site with relevant content. For one, a large amount of relevant content will help your site show up on search engines. The more pages you create are more pages for search engines to index.

Knowing you need relevant content isn’t enough, though. You need to do your best to read your target audience. Are you looking for industry professionals who will already know the jargon? If not, you’ll want to avoid acronyms and other technical lingo. Visitors who aren’t familiar with the industry will be lost and leave your website. 

Sometimes businesses fall into the trap of writing unreadable content just to fill up pages. This error leads to confusion or perception of laziness. Content may be the most important element of your website, so take the time to write thought-out pages. 

 

Optimized speed and performance

We discussed the need for content regarding SEO, but just as critical, your website needs to be fast. Page load speeds carry a lot of weight with search engines. Everything about your website may be better than a rival, but if you have a slow server, their site might perform better in searches leaving you one step behind. 

Not only does a slow page speed hurt your search engine status, but you’ll also lose traffic. Pages have approximately seven seconds to grab and retain someone’s attention. If your website takes four seconds to load, your chances of keeping a visitor on your site diminish dramatically. 

Your focus should be on a fast, reliable host. Keeping your website up to industry standards for speed and performance can make or break your site’s success. 

 

Maintain what you have.

Building a website is only the beginning. Everything you create needs constant maintenance. From updating plugins to writing new content, your site needs to stay fresh. Regardless of how amazing an article is, it’ll be replaced by something more modern in searches. Some pages will be (somewhat) evergreen, such as your mission statement, but blog posts and articles need to be updated frequently. 

One easy way to maintain fresh content is to stay up to date with current events and tie articles into topical situations in your industry. Trends are always changing. Make sure your site can keep up.

 

Summary

Successful business websites incorporate several various elements. Each one has its different purpose, but without them, you can fall behind the competition. Make your company relatable, and create a memorable brand. Make sure people can get in touch when they need to! Write relevant content with frequent updates, and make sure your website loads fast enough to keep people around long enough to read it. 

Building and maintaining a business site you can run with confidence takes a lot of diligence, but you can make life a little bit easier with a blueprint. Does your website have all the right elements?

 

WPClover is here to help get your website where it needs to be. Schedule an appointment with our experts to analyze your website and discuss how to improve. 

 

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3 Reasons Slow Page Speeds are Killing Your Website

3 Reasons Slow Page Speeds are Killing Your Website

3 Reasons Slow Page Speeds are Killing Your Website

Page speed is one of the most overlooked aspects of SEO. Slow page speeds lead to higher bounce rates and lower conversion rates. The user experience tanks before visitors get a chance to browse, costing you repeat traffic and potential sales.

 

Page speed is also a part of how Google ranks your website. Slow speeds can hurt your SERP despite how fantastic your site might be. Great content and innovative products are useless if no one can find you!

 

Briefly explained, page speed refers to the length of time it takes your website to load webpages. Articles, blog posts, product pages, and all other pages log speeds, and fast load times can benefit (or hinder) their performance. If your pages are not loading quickly, consider getting a site health check. The tool will help gauge your current speeds, but more importantly, it will help give you ways to improve your website.

 

Why is it such a big deal? Here are three reasons slow page speeds are killing your website.

 

The pages won’t show up on search queries.

 

Page load times aren’t a new qualifier for page rankings, but in 2018, Google announced the factor would have a more substantial impact on mobile rankings. We focus on mobile in particular because the majority of traffic is coming via mobile devices. In 2018, according to a study by Perficient Digital, 58% of visits to websites were from a mobile device. The majority of those visits come via search queries.

 

The lesson is that page rankings for desktop and on mobile are weighting page speeds more heavily than ever. Despite better content, your website may drop below competitors’ pages based on nothing more than load times. As we all know, more than 90% of clicks from a search come from the first page. If you fall below that, your website starts to become invisible.

 

  1. Visitors are the worst critics of slow page speeds.

 

The most reliable critique of your website isn’t Google’s scoring algorithm. It comes from your traffic. We measure success in clicks and bounce rates. We want to know how many people are visiting our websites. How long are they staying on the site? Are they visiting multiple pages? Page speed plays a vital role in getting definite answers to these questions.

 

The bounce rate is when someone visits one page and immediately leaves a website. We use traffic analytics to track bounces and make sure our pages are performing well. High bounce rates are a visible red flag for administrators and content managers. Not only are people leaving the site quickly, but we also don’t know why.

 

The problem may be the page design, or they may not like the content. They may give up on the website if the page loads too slowly. There are several causes, and we can’t tell by only looking at numbers. We have to test different changes to the page to see what works.

 

Luckily, if it’s the page speed, we can find out with a simple test, and take steps to fix the issues. However, we’ll get to that later.

 

  1. Web traffic is very impatient.

 

The main reason slow page speeds are such a killer is the fact that web traffic is very impatient. When we search for information, we expect to see it immediately. Providers measure WiFi speeds in megabits per second. For reference, a megabit is one million bits (a unit of data). Most carriers provide anywhere from 15Mbps to one Gigabit (1,000 megabits) per second. If that sounds like a lot of information, it is. Wireless providers like Verizon’s LTE regularly provide from 2-15 Mbps meaning download speeds are incredibly fast on mobile carriers.

 

This availability of blisteringly quick speeds only makes our standards as users higher. If a website can get 15 million bits of digital information to us in one second, we have high expectations. If not, we get bored or frustrated and leave. This exit can happen in four seconds or less. The industry threshold for eCommerce sites is less than two seconds.

 

According to a Nielsen Family study, websites have between seven and nine seconds to make an excellent first impression. If we can’t grab their attention in seven seconds, they’ll likely visit another site. Imagine now that they spend four of those seven seconds waiting for the page to load. It’s essential time we can’t waste.

 

The proof that slow page speeds drive away traffic is right there in the math. You only have seven seconds. Make them count!

 

How to improve

 

If it turns out that slow page speeds are the cause of your high bounce rates, fear not! There are resources to help fix that. Start by getting a health check to see where the problem areas are. Lead by shrinking or eliminating images. Use a cache, which saves data for future reference. In other words, the website won’t have to load from scratch each time the same person visits the page. Work with a development specialist to find different ways to help your site perform better, and stop losing traffic due to slow speeds!

 

 

Slow page speeds are painful. They hurt your page rankings with search engines making your website harder to find, and they cause high bounce rates meaning people won’t stick around for the rest of your content. They drive away impatient traffic that doesn’t want to wait the four extra seconds for a page to load.

 

Making an effort and correcting some small issues can have a significant impact on website traffic. Remember, you don’t have to be an expert developer to make these improvements, but it never hurts to ask for help. Get a page speed check, and use it to help find the problems you need to solve.

 

 

When you’re ready to get started improving your slow page speeds, schedule a meeting with our WordPress experts, and we’ll help you get it done!

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Squarespace Alternative: Shamrck Redefines Service

Squarespace Alternative: Shamrck Redefines Service

Squarespace Alternative: Shamrck Redefines Service

More and more business owners are turning to all-in-one website building services like Squarespace and Wix, but the convenience of a plug and play website comes at a cost. Simple website creation tools make launching an online presence as easy as picking a layout. Customers can browse the database of (as advertised) beautiful templates, purchase the one that they want, and fill their site with content.

Or so it would seem.

Squarespace, in particular, prides itself on providing “beautiful” site templates and layouts. To be fair, they deliver. Their websites look sleek and give an impression of a high dollar development firm. Not unlike other site creation services, Squarespace has options for customizing layouts, adding content, and even creating an eCommerce space. Unlike other services, there is no free option for a website. Plans start at $12/month to cover the most basic needs.

The problems begin when users try to dig deeper. The front-end features of the system look great, and Squarespace offers excellent customer support. However, the back-end management of the site is much more difficult. The interface is clunky for anyone who doesn’t know how to code or develop. Small things like Google Analytics or Facebook redirects are hard to get to in the advanced settings. Since many businesses rely on automation and third parties, Squarespace’s inability to easily integrate other services is a significant pitfall.

 

You get what you pay for

Squarespace doesn’t offer a free version for website creation. Each plan is limited to one website, and some of the lower tiers put a cap on how many pages a user can have. The service is not built for websites with a deep hierarchy map, so more expansive sites will have issues. The company tries to market to both owners with no website experience and those who want some control over the development aspect. Unfortunately, there is some give and take.

For business owners who know nothing about coding or developing, trying to load or edit content can be difficult. Squarespace has excellent customer service, but learning the system can still be frustrating. Helpful tools like Analytics and SEO functions are limited, and integrating other extensions and applications usually requires someone familiar with coding. Using WPClover as a Squarespace alternative lessens the amount of time and work that goes into integrating these tools.

For site owners with more experience with development, the back-end management is awkward and a little bit touchy. The code injection function in the advanced area lets you customize certain aspects, but it’s not easy and can be time-consuming. Just like with any other coding or development, improper codes can throw the website out of whack, which defeats the purpose of an easy-to-use creation service.

WPClover versus Squarespace

WPClover also offers options for different layouts. Rather than settling for what’s already there, we will customize the look and feel to fit your brand, which also bleeds over into the development side. The drag and drop options offered by Squarespace are functional but not flexible. Your website not only looks how you want it but also it functions precisely how you imagined.

How?

Our team works directly with you to take your initial idea and turn it into the exact website you wanted. There are no automated services or the anonymity of generic customer service lines. You work directly with our team. Squarespace gives you the option to add advanced tools like analytics and redirects, but we take care of all of those advanced steps during the creation.

The most crucial differences come from our ability to manage your live website. The back-end interface on Squarespace can be challenging to navigate, but with a managed WordPress solution, you never have to worry about making functional changes. WPClover builds your website in WordPress, making it extremely quick and painless to make extensive changes when needed. You only need to tell us what changes to make. Businesses grow, and you need a website that scales with you.

Squarespace has an impressive out-of-the-box hosting service that’s available in the monthly cost. They handle site security, and page speeds start high. They have redundancies in place in case of a server breakdown, but websites are generally “just a number” when it comes to hosting and security. WPClover uses cloud hosting for protection and to guarantee fast page speeds. We also run daily site tests on your to scan for potential security threats or other issues.

Ecommerce and other tools

Squarespace boasts several templates and plans to help with eCommerce specific websites. Depending on the plan, customers may have a limit on how many items they can list and can pay a 3% transaction fee back to the company. WPClover offers excellent resources for eCommerce sites. The extensive amount of available plugins and our ability to custom build tools means more involved eCommerce and WooCommerce customers have everything they need to succeed.

An overlooked, but a valuable resource for any business is the ability to integrate several services. Squarespace does not offer much in the way of simple integrations. Trying to use a third-party integration can require hiring a developer to inject the integration code. WPClover specializes in helping facilitate integrations with helpful services like Zapier. These third-party services save time and money, helping you focus on your business instead of tinkering with your website.

Summary

Squarespace lives up to the advertisement that it offers convenient creation service with beautifully made templates. However, the resources and tools begin to fall off sharply. Using a Squarespace alternative like managed WordPress solution like WPClover, website creation and beautiful layouts are merely the beginning. Collaborative design, custom development, constant monitoring, and seamless integrations add up to a stress-free, hands-off website you can launch with confidence.

We would love to talk more with you about the differences in a generic website creation tool versus a WordPress solution. Reach out today, and we can start right away.

 

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