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How to Maximize Your First Time with Facebook Ads

How to Maximize Your First Time with Facebook Ads

How to Maximize Your First Time with Facebook Ads

 

Advertising as a small business is daunting. Where do you start? Do you have a budget? Who is your target market, and how are you targeting them? Massive corporations like Nike or Verizon can spend millions of dollars on TV and web ads, but you don’t need all of that to be successful. Marketing for your business is challenging, but you have options for any budget.

Marketing has changed over the past decades. Billboards were the end all be all of advertising once upon a time. While they still dot the interstates, advertising opened to new mediums like TV and radio. The problem was marketing on these mediums was still prohibitively expensive. Relying on word of mouth recommendations and storefront signs only go so far. 

Fast forward to the social media boom. Now small businesses have a diverse collection of options for advertising. Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube…you name it, you can pay money to promote your product on it. Social media is more budget-friendly for small businesses. 

The new challenge is learning how to target your market surgically. Trying to attack the whole market is an excellent way to waste money. Identify who you want to reach, and strategize from there.

While there are several platforms to try, here are some ways to maximize your first time using Facebook ads. 

 

Strategize

“By failing to prepare, you are preparing to fail” – Benjamin Franklin.

Just like starting a business, you need a plan. Marketing is challenging, and trying to “make it up as you go” can be devastating. Start to form a strategy focusing your message on your target audience. What is your goal? Are you trying to drive customers to your website? Or maybe you want to build an email list. 

Build a timeline for your strategy. Decide when to launch or if you want multiple launches based on your campaign. Knowing the browsing habits of your demographic can make or break your plan as much as anything else. Luckily, there are plenty of tools available that can help define browsing activity.

 

Know Your Market

Who are you targeting? This should be the first question you answer when you start. The next question should be ‘why?’ We talked about not trying to attack the entire market. Market researchers exist specifically to give you data on various demographics. Whatever you need to know, chances are they have the data. You know your product better than anyone. You also know who is buying it. 

With Facebook, you can create highly targeted ads focused solely on your market. Be as broad or as surgical as you want. Pick through different keywords and age groups to narrow the crowd, and tailor your content accordingly.

 

Set a Budget

A few months ago, we sat down (virtually, of course) with Social by Steph’s Stephanie Smith to go into a little more detail about Facebook ads. She let us in on a few trade secrets like never hitting the “boost” button. It’s designed to convince you that spending $5 more will help reach more people, but really, $5 won’t do much either way. 

Why? 

Nickel and dining your way through a marketing campaign is a waste of money. Thinking that reaching tens of thousands of people by spending $15 on Facebook couldn’t be more incorrect. Don’t get us wrong, traffic is traffic, but you want the right people. You can expect to spend at least $30-$50 per day. You’ll have a much better chance of reaching the right audience. 

The moral of the story is if this is out of your budget right now, you need to save until you can contribute between $500-$700 per month. Otherwise, you are spending money and not accomplishing much. 

 

Set a Timeline

Setting a timeline can be tricky since you are trying to balance your budget with your marketing goals. Your marketing plan should consider campaign duration, but you need to set a distinct timeline to keep yourself from overreaching. When you start to see success with an ad campaign, the temptation to keep rolling forward is intense, but remember, you have a budget. Stick to it!

 

A/B Testing

No one is perfect. Your first ad campaign won’t be perfect either. However, you can do something called A/B Testing. A/B Testing is a process of showing two variants of an ad to different audiences and seeing which drives more clicks or conversions. In your case, different variants might be writing other text or using a different image. If you’re making a video, you could try different voiceover scripts or narration. 

The goal is to create two different ads with the exact same narrative. A/B Testing is invaluable as you begin a marketing campaign because you can try out different versions before committing your whole budget. The good news is that you don’t need an enormous sample size to figure out which ad tests better, so don’t worry about blowing your money on an ineffective ad. Start small with each version, see which performs better, and then put everything behind the more successful 

 

Learn

Learning from what works is essential. Learning from what doesn’t work is vital. Try using key performance indicators (KPIs) to monitor your success (or lack thereof). KPIs are invaluable and used across every industry. When starting your campaign, have a clear picture of what you want to accomplish. Do you want 30k more page visits? Create benchmarks at specific times for 5k, 10k, and so on to monitor your progress. If you’re not hitting your KPIs, learn from your opportunities, and improve. 

Your first time using a Facebook ad may be discouraging if you go in shooting for the moon. It’s ok to be ambitious, but set realistic expectations. Sit back and watch your campaign unfold, and most importantly, learn everything you can about where it’s useful and where it’s not.

 

Commit

Nothing ventured, nothing gained. Many first, second, or even third attempts with a marketing campaign can fail miserably, but don’t be discouraged! Learn from what went wrong, and go into your next shot with a better plan. You need to commit, though. We talked about the pitfalls of trying to nickel and dime the system, so go all-in when you go in. 

It feels risky to sink a large amount of money into advertising, but remember, advertising exists on nearly all platforms because it produces results. Commit to your strategy and your timeline. Commit to your budget, and commit to making a successful campaign. That’s the only way to be successful. 

 

Marketing on Facebook

Facebook is one of the most budget-friendly advertising platforms available. We recommend it due to the pinpoint market segments you can target and the ease of use. Ad campaigns are challenging, so choosing a platform that’s easy to use will help immensely. 

Luckily, Facebook provides some guidance as you go about creating your ad(s), so you’re not lost in the weeds. But at the same time, you need to create an engaging ad or watch your money disappear. Do your research, make a plan, set a budget, monitor your KPIs, and commit to the process. Facebook can help to a point, but being successful is up to you.

 

You’re not alone, though. Small businesses need help all over the place, not just marketing. Shamrck is a complete website and business management suite with everything you need to be successful. Start your free trial to see why Shamrck is right for your business.

 

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Why You Need a CDN for Your Website

Why You Need a CDN for Your Website

Why You Need a CDN for Your Website

 

Why You Need a CDN for Your Website

 

 

Caching your website is a crucial process for keeping your website fast. It relieves stress on the host and helps report information back to the browser. Great, right? We can do better. Shamrck uses world-class cloud hosting to make sure you have a reliable, speedy hosting service, but today, we’re going to talk more about WordPress content delivery networks, or CDN. 

 

You only have a few seconds to make a first impression on a site visitor, so slow page speeds set you back immediately. Website caching and image compression are excellent ways to maintain fast load times, so why do we need a CDN? Physical hosting sites help “store” your host on a server. The server location affects load times regardless of your compression settings or caching. This effect is called latency. Naturally, when information has farther to go, it will take longer to get there. CDNs help reduce latency.

 

 

 

What is a CDN?

 

Content delivery networks, or CDNs, are a way to speed up your website. They are a network of servers built to store static content. By storing static page information in an easy-to-access location, your site can retrieve page information and deliver it to a browser blazingly fast. 

 

 

 

How Does a CDN Work?

 

CDNs operate as a large network of servers meaning information can be stored anywhere in the world and relayed back to your website. Visitors anywhere can view your website faster. Your information is stored on a “host” server. As we mentioned earlier, the further away your visitor is, the longer the load times. This latency is due to “hops.” Hops refer to how often information needs to jump from server to server before being delivered to the visitor. The more hops, the longer the load time. Choosing the location for your host server is important because it will play a major role in your page load times.

 

By serving as a storage resource, CDNs automatically pull information from your website as information like HTML or JavaScript code for future use. Your server can then rewrite links to those pieces of information to make sure it’s pulled from the CDN moving forward.

 

 

 

CDN Benefits

 

A CDN can help your website perform better in every way, including sales. Visitors are more likely to have a better user experience when a site loads quickly and easily navigates from page to page. When you’re trying to convert leads to sales with website content, an engaging website is vital.

 

CDNs also employ a caching system much like your server. Site information moves from your server to the CDN freeing up bandwidth. On that note, a CDN is exactly that, a content delivery network. Utilizing the network helps handle large spikes in traffic since it can spread information over several servers. 

 

Most importantly, CDNs are scalable. Your website will see user ebbs and flows, but ultimately, the goal is to grow your visits. When that happens, your server needs to be ready to handle the new traffic. Content delivery networks are a ready-made solution to make sure you don’t run into any kinks.

 

 

 

CDN Speeds

 

CDNs are becoming more and more popular for their versatility and speed enhancements. Just like with caching, a CDN reduces latency and load times. We know slow page speeds can kill your traffic and SEO. Every additional second of load time costs you potential sales and crucial visitors. Since the CDN stores much of the site’s information, page speeds go up exponentially. 

 

One issue websites run into is a slow TTFB, or time to first byte. Without going too far into the weeds, this refers to how long it takes for your website to retrieve data for the browser request. Depending on the server and the data, your TTFB could have a negative impact on site performance. CDNs dramatically increase TTFB just by moving bits of information away from your server and onto the network. Shamrck’s website health check helps test for your time to first byte. 

 

 

 

Shamrck and DigitalOcean Spaces CDN

 

Shamrck hosts on a cloud server and uses DigitalOcean Spaces CDN to speed up websites even more. DigitalOcean is a cloud infrastructure with data centers all over the world. Spaces is an S3-compatible object storage service that lets you store and serve large amounts of data. By working with the power of DigitalOcean’s CDN, Shamrck is free to provide excellent hosting and website performance. 

 

 

 

Why a CDN is Right for Your Website

 

Working in tandem with your host, a CDN speeds up your site and boosts performance. It’s that simple. We walked through how CDNs work and some specific benefits, but everything leads back to enhancing load times, user experience, and other vital aspects of running a website. Utilizing a network of servers to store information and free up bandwidth on your host server is invaluable, and the results speak for themselves. 

 

 

 

We’d love to help you get started on your website improvements. Reach out today and we’ll do a full website health check!

 

 

 

Enter Caching.

 

Caching is the quick and (sometimes) easy way to speed everything up. At a server-level, caching can be broken down into very technical terms, but for the average end-user, plugins like WP Rocket help take care of the work for you. Here are some ways to speed up your website with caching.

 

 

What is Cache?

 

 

A cache is a collection of items of the same type stored in a hidden or inaccessible place. In the software world, we refer to it all the time. Traditionally, when someone clicks into a web page, the site has to request information from the server, which sends the data back to the browser, and users see the end result. Caching speeds up your website by not requiring it to request page information every time someone visits. 

 

Since most webpages contain headers, bodies, and footers, continually having to piece together every bit of information after each click is, understandably, time-consuming. The process slows down page load times since the server is processing so many requests at once. 

 

 

Why is caching important for websites?

 

 

Caching saves much of the website’s information for a server, so it doesn’t have to handle requests for every part of a web page anymore. The cache stores files to a disk or RAM, making it easier to duplicate the information when requested. This process limits the amount of work going into loading and reloading webpages, making them load faster.

 

Since these repeat files are stored, caching reduces the stress on your server. A fast server equals faster page load times, which has a substantial impact on your SEO. But more on that in a minute. This process also speeds up the time to first byte (TTFB). Essentially, the TTFB is the time it takes for a browser to start to receive information from the server. A low TTFB is crucial to fast load times.

 

 

Server-level caching with a good host.

 

 

A good host will handle caching for you. There are generally four types of caching done at the server-level: Bytecode, Page, Object, and CDN. We can break these down one at a time to understand why each is essential and why utilizing a speedy server with a good host is vital.

 

  • Bytecode: Bytecode cache deals with PHP code. PHP codes must be compiled into what’s known as a readable “opcode.” Once the opcode is in place, the server no longer needs to sift through the PHP to return browser requests. 

 

 

  • Page: Page caching refers to storing the entirety of the HTML from a webpage, so WordPress does not need to generate the page over and over. Most pages are static and evergreen, meaning they don’t change much. The server does not need to build the page for every click continually. 

 

 

  • Object: Object caching refers to storing database query information. Querying a database can be arduous and time-consuming for a server. Caching bits of data produced by a search means speeding up the page load times since there’s no need to query an entire database every time.

 

 

  • CDN: CDN stands for Content Delivery Network. CDN caching stores website files like javascript, CSS, and media. CDN caching is a more complicated process because it involves storing information away from the server on a, you guessed it, separate network. CDNs can deliver the website information instead of the server, reducing the stress on the server and speeding up load times.

 

Server-level caching is crucial because a good host does all of this behind the scenes. Since page load times are vital to your website’s SEO, caching as much information as possible is paramount.

 

 

WordPress Caching with WP Rocket.

 

 

Sometimes we need to go further than our server-level caching. WordPress has mechanisms in place to replace or supplement caching strategies. You can use plugins to perform caching functions if you are self-hosting or using a shared host. There are dozens of plugins to choose from, but we recommend WP Rocket. 

 

WP Rocket is exceptionally robust but simple to use. Developers will love the ability to play around inside the plugin, but we love that it is excellent for beginners who might feel overwhelmed quickly. The WP Rocket dashboard and settings are easy to set up and understand. The plugin also seamlessly works with eCommerce sites to make sure page load times are blazingly fast.

 

WP Rocket is a premium plugin offering different pricing plans, but given the usability and depth of the software, we recommend at least trying out the free trial.

 

 

How caching affects SEO

 

 

One of the largest hurdles websites face when trying to rank on Google is page load times. The Google search algorithms weigh load times heavily when ranking sites. This factor makes caching a must-have. Without caching, your server load speeds will deteriorate as your pages become more dynamic, and the servers have to request and report every line of code/image/etc. for every click. 

 

The stress will be too much for your server, and page load times will be slow. Not only will that affect your SEO, but you’ll lose traffic almost immediately. No one wants to wait more than five to seven seconds on a website to load. For every second it takes until TTFB, your site slips slightly further in the rankings and becomes more invisible in searches.

 

 

Caching is crucial

 

 

Websites today are dynamic, loaded with images, and interactive modal windows. Ecommerce sites have tons of media, links, and walls of text. The sheer amount of data on each page is enough to strain any server. This is why caching is so vital. Without caching, servers can be spread too thin, and page load speeds can drop dramatically. The consequences can be disastrous. 

 

Imagine your website is a store on the main street, but you start to open later in the day than other stores. So, the city moves your store to 3rd street. Search engines are no different. Search algorithms look for the “stores” that open early. Websites with fast speeds will outrank the slower ones, so make sure your site is as quick as possible. Don’t lose your place in the market because you didn’t apply some simple methods to make your website faster.

 

Shamrck knows website caching is crucial to a site’s success. We’d love to talk to you about your website’s performance and how some simple caching techniques can help immediately.

 

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How to Move From Squarespace to WordPress

How to Move From Squarespace to WordPress

How to Move From Squarespace to WordPress

Squarespace provides an easy-to-use website builder. There are some templates and drag and drop functions, but Squarespace isn’t anything special at the end of the day. Sooner or later, many users see the limitations and conclude that they’re better off moving away. If you’re looking to move from Squarespace, there are some essential things to consider. The move tends to be over to the more flexible WordPress.

 

Why is WordPress Better Than Squarespace?

WordPress is much more dynamic. Squarespace puts you in a box, and all sites are basically the same. With WordPress, the possibilities are endless. Using the right developer, you can create the perfect website designed to your specific standards instead of someone else’s. The intricate capabilities of WordPress are invaluable to a company trying to define an online presence. Squarespace limits your options to the point you can become frustrated over what should be simple features. 

The move from Squarespace to WordPress opens up a vast array of opportunities to improve your brand and increase your traffic. The only question is, why haven’t you already moved over?

 

Export Content

Of course, you already have content on Squarespace, and starting from scratch is not an option. The good news is that you can export much of your information automatically. You can easily export your blog posts and pages. Unfortunately, you can’t export everything so easily. 

Squarespace won’t let you export:

-Album pages, indexes, product, or events
-Blocks like audio or product
-Custom CSS
-Style changes
-Squarespace template

Even so, the bulk of your content can be uploaded onto your new site reasonably smoothly. Luckily, the aspects of the information you can’t bring from Squarespace is replicable in WordPress, and again, working with a design and development team will help a lot. 

To Export

  1. Log in to Squarespace and go to the “Settings” option on the left-hand side of the screen for whichever site you want to export (if you have multiple sites).
  2. Scroll down to “Advanced,” and from there, select “Export.” You’ll be asked for the export site, so be sure to choose WordPress if there are multiple options.
  3. Wait for a pop-up letting you download the information. *If you have multiple blog pages, you’ll need to choose which one to export before proceeding. 

 

Point Domain to New WordPress Install

If you purchased a domain, you’ll probably want to carry it over to your new WordPress site. The task isn’t difficult. You’ll need to change your domain’s nameservers to point to WordPress instead of Squarespace. 

The only word of caution may be to make sure you’re ready to make the switch ultimately. You can work with your WordPress host to set up a WordPress staging site. This way, you can handle any Squarespace traffic while waiting on the work to be finished for your full website. 

Remember to go to your domain registrar to change the settings too. Once you have your site built and domain pointed to WordPress, you’ll ultimately be ready to move from Squarespace.

 

Import Content to WordPress

Now that you have your .xml file, it’s time to import. 

  1. Head over to your WordPress dashboard and find the Tools menu. 
  2. When you click on Tools, you’ll see the import option below.
  3. Click import next and find WordPress at the bottom of the list, and then click Install Now.
  4. The link will change from Install Now to Run Importer.
  5. From here, choose the .xml file to import, and click the upload file and import. This step will get the upload process started. 
  6. The next page you come to will offer to create a new user for this upload, but your best bet is to select a current user from the dropdown list.
  7.  Check the import attachments box and submit!

 

The last step is to make sure your content is uploaded correctly. Check your pages and posts to ensure everything is where it’s supposed to be, and it looks good. If not, you may need to make changes page by page, or you can start the process over to try again.

 

Import Images to WordPress

We discussed at the beginning that not everything shares over flawlessly. You’ll notice some or all of your images when you move from Squarespace did not load. You have a couple of options to add them back in. First, you can go one page at a time and upload each image one by one. That method can be a little tedious, though. Luckily, there are plugins available to help with the task. 

Plugins like Auto Upload Images will find URLs in your post and automatically upload the image files to your WordPress media database. Rather than going page by page, the plugin will let you mass select posts and pages and then do a bulk action to update all of your pages. 

  1. Go to your “Posts” page in WordPress
  2. Select all of the posts you need to update
  3. Use the bulk action dropdown and click Edit and then apply
  4. A new window will appear, but you won’t need to make changes. Just click Update.
  5. All the images from your Squarespace pages should now be showing up on your WordPress pages.

 

Configure Permalinks

Permalinks are how traffic finds your website. When you posted something on Squarespace, you received a permalink resembling something like https://example.com/blog-post-title. WordPress can mimic that or other types of dynamic permalinks through a quick setting change.

  1. Go to the Settings in your WordPress dashboard.
  2. Click Permalinks to open the menu
  3. Select the Date and Name option since it’s the most commonly used.
  4. Use the custom structure to recreate something close to the Squarespace link. Since theirs is usually a date-page-post, you can create a custom structure using a dynamic link. For example .com/%year%/%month%/%day%/blog/%post%
  5. Hit save changes to lock everything in place.

 

Recreate the Template in Divi

You can’t take your Squarespace template with you, and most people don’t particularly want to. However, if you’re in love with the look, you’ll be able to recreate it with Divi. Divi’s page builder option gives you a vast amount of possibilities to effortlessly insert rows, sections, columns, text, blocks, etc. Creating the look and feel flows smoothly, and Divi offers excellent customer experience to help. 

The Divi builder makes it easy to take your current content and build it into the same type of template you had or if you prefer, a brand new look. You have options like custom CSS, responsive editing, and simple drag and drop tools, among others. If you’re not ready to build from scratch, Divi also has an immense library of pre-created options. 

 

Leaving Squarespace

The move from Squarespace is inevitable for a lot of people. The system can be clunky, limiting, and expensive for what you actually get. WordPress provides a much better opportunity to make something with more flexibility that better represents your brand and lets you grow. The change can be difficult, though. Despite the step-by-step instructions above, your site and user experience can get lost in the shuffle. 

Professional firms like WPClover are here specifically to help you make your WordPress site precisely the way you want it instead of how someone else wants it. We’d love to talk more with you about how working with us can save you time and money, not to mention all of the perks that go along with a WordPress website. Reach out, and let’s get started!

 

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3 Things You Need To Know About Third-Party Scripts On Your Website

3 Things You Need To Know About Third-Party Scripts On Your Website

3 Things You Need To Know About Third-Party Scripts On Your Website

Third-party scripts are scripts that can be embedded into websites by a third-party vendor. Mostly, they’re used for things like analytics, advertising, widgets, and connecting your website to other business software. Anytime you see an embedded video or social media sharing buttons, you’re looking at third-party scripts. 

Why are third-party scripts a big deal?

They’re everywhere! Every site you visit or click you make could send browsing information back to a third-party source. You may not know who is receiving your data and you’re at the mercy of whatever website you’re visiting. 

Your website is no exception. Those quirky widgets you think are fun and eye-catching might be opening you up to liabilities. Luckily, You can decide what third-party scripts you allow to operate. While many of these third-party scripts come from reputable sources, the internet is full of unreliable and risky ones. Here are three things to know about third-party scripts on your website.

 

Privacy Issues

When we browse the internet, our information continually goes out to several third parties. They can track us through cookies and place ads on one site based on our browsing history from other websites. Standard third-party tracking is pretty transparent. We can follow codes and get an idea of what kind of browsing is going on.

Unfortunately, there are some bad actors out there who are not transparent. Your email address, purchase history, location, and more can leak to eavesdroppers without you even knowing it. As a site owner, you’ll almost certainly add third-party scripts. Share buttons, form creators, and also comments sections all fall into this category. The best thing you can do to protect your users’ privacy is to research the third-parties you’re using and make sure to disclose the names of those systems in your privacy policy

If your privacy policy doesn’t have accurate information for users to know where their data is going, you open yourself to potential lawsuits. Be wary of any scripts that provide personal identifying information about your website visitors as they may be selling that information. That is against the law in some states and some countries so make sure you are careful.

 

Security Issues

Letting someone else’s script into your site makes you extremely vulnerable. That third-party has access to your entire front-end website. Before adding any additional scripts outside of your own, make sure the service you’re using is safe.

Sometimes, third-party scripts will actually build off information coming from another third-party. This process funnels data to at least two other companies, if not more. The more the code is exposed like this, the more opportunities hackers have to inject malware, which directly affects your website’s security.

Hackers are continuously looking for ways to access encrypted information on your website. Similar to the privacy issue above, some advertisers or third-party payment scripts have lax encryption implementation methods. Without realizing it, your customers’ information could be out in the open until the vendor encrypts the data. By that time, the information is available for anyone to see.

Privacy is essential, but taking additional security steps is paramount. Neglecting site security, including third-party scripts, can land you in the courtroom. Be diligent in your research before deciding to welcome in a third-party.

 

Optimization Issues

Another substantial problem with third-party scripts is the effect on your site’s optimization. Privacy and security are important, but they’re irrelevant if no one visits your site! Adding widgets and analytics to your website can slowly drag down site performance. Boosters like caching and CDNs can only do so much, but some third-party scripts can damage performance. 

For starters, these scripts can load large images or video files, putting more stress on your host. Slow page load times are a killer for your SEO scores since search algorithms put an enormous focus on website speeds. The more additional functionality you add with third-party scripts, the more work your server has to do. 

Having several third-party scripts can also run into the problem of launching too many requests off to multiple servers. The more requests a site has to make, the longer it will take to load. We discussed how CDNs can reduce latency, but even so, too many requests can overwhelm servers and slow everything down.

There are tools in place to help identify what third-party scripts are on your website. This diagnostic information shows how many third parties are running scripts and a breakdown of which ones take the most time to execute. Optimizing your website, including these third-party scripts, will be one of the most critical aspects of site maintenance.

 

Conclusion

Almost every website uses some kind of script from a third party. We all take advantage of inserting someone else’s code from embedded videos to pop-up forms to social media share buttons. Our challenge is to make sure we only use third parties we trust and trying to keep our site as optimized as possible. 

When adding any third-party scripts, the first step should be to research security protocols for third-party codes. Make sure you’re working with reputable firms before opening your site to additional functionality. Choosing from thousands of potential integrations is difficult. Choose wisely!

 

Do you know everything happening behind the scenes on your website? WPClover offers a FREE 30-point website health inspection to help show you the effect third-party scripts have on your site. Schedule your check today!

 

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5 Reasons Your Website Needs a Blog

5 Reasons Your Website Needs a Blog

5 Reasons Your Website Needs a Blog

 

Why do company websites maintain a blog? Online stores shouldn’t need to write articles about clothes to get customers to buy a shirt. How can writing blog posts help a restaurant chain drive more business? The truth is every industry is constantly changing. Cooking trends update frequently, and the content needs to keep with the times.

 

Blogs are an online series of pages with articles. As opposed to academic articles, blogs tend to be much more informal and conversational. They typically run 800-1,000 and can cover almost any topic. These online articles allow the writers, or bloggers, to use a comfortable writing style to convey information about their business, industry, or everyday life. 

 

For businesses, writing blog posts serve several purposes. Websites are no longer optional for companies. Businesses, large and small, maintain blog posts in addition to the more traditional elements of a website. We’ll talk about why your website needs a blog, and what it can do for your business. 

 

Here are five reasons you need to start a blog immediately.

 

SEO

 

One of the most heavily weighted search algorithms revolves around fresh, relevant content. For SEO, a popular blog is essential. Search engines like Google use a series of query algorithms to rank websites. The results aren’t usually turning up articles from 15 years ago. We need to see the most recent information available. Search engines prioritize keywords and phrases, so writing new content isn’t always enough. We need to be specific.

 

Another tactic we need to consider for SEO purposes is volume. We need to flood the web with keyword dense content. Remember, search engines look for fresh content, so active websites are more likely to perform well in searches. Write with a focus on the exact topic you think will attract traffic and new business. This method will help you write several pieces with a similar concept, so you begin to grow your optimization organically.

 

Show your expertise

 

Blogs are a phenomenal way to increase organic SEO, but additionally, blog posts are an opportunity to show off your knowledge of the industry. Most people don’t want to learn biology from a historian. We want an authority in the field. A regularly updated blog is how you prove you are the expert. Industries change and progress every day. You need to show you’re keeping up and that customers can trust your expertise.

 

Connect with your customers

 

Since blog posts follow a conversational tone, you can be a little more informal. Academic articles feel stuffy and unrelatable, but blogs can convey the same level of information in a much more readable way. Writing in a conversational style helps your readers connect with you and put a personality to the words instead of only a name.

 

Connecting with your customers carries another benefit, repeat traffic. When you write excellent content that engages readers, they tend to come back for more. That effect keeps them on your site longer and more likely to convert from reader to customer. Repeat traffic is a gold mine. Don’t overlook it!

 

Targeting

 

Choosing your topics can be tricky. How do you know what to write about? The main question to answer is who your target demographic is. Unless you run a very niche market, you’ll probably have several demographics. The goal is to write each post with one demographic in mind.

 

Imagine running a culinary website. New and creative recipes pop up every day, but really, everyone is making a variation of an old dish. What brings in the traffic for your site is your blog content. You can tell stories of how you came up with recipes. Hunting for bakers? Write about your first baking experience, what you learned, how to bake your dish, and where to buy your cookbook. You connected with bakers, in particular, shared your recipe, and sold your product. Win-win-win!

 

While that example is for a cooking site, the same recipe (get it?) applies to any field. Determine who you want to reach and write directly to that group.

 

Helps build your email list

 

First, if you don’t have an email list of customers and potential customers, stop reading now and get started on one. Email lists are crucial for everything from announcing giveaways to providing business advice to just flat making sure people know you’re still there. Regular email blasts are also a great way to refer old visitors back to your website with links to new posts or announcements. 

 

Blog posts can help build that email list. Websites use various ways to gather email information, but one of the most popular ways is requiring visitors to sign up for a newsletter to continue reading a post. We also use pop-ups or a good old-fashioned invitation to subscribe at the bottom of the page. No matter what method you use, the crucial ingredient is excellent content. People will only want to sign up if they look forward to reading more of your work.

 

Summary

 

Blog posts are not only an essential part of a modern business website, but they can also be fun! Connecting with a targeted demographic of potential customers to write content regularly is excellent for you and your team too. Blogging is an outlet to show what you know and write with your own voice. The benefit of organic SEO growth is a by-product of a quality blog. 

 

If you don’t know where to start, visit some other websites utilizing regular blog posts (like this one!) in your field and see how they’re approaching the task. You know your business and your industry better than most. Pick a topic and start writing!

 

Still not sure where to get started? Or, maybe you just need a little guidance. Schedule an appointment with experts at WPClover for a one-to-one conversation on starting a blog or some tips and tricks on improving.

 

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