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Why You Need a Development Team

Why You Need a Development Team

Why You Need a Development Team

Going it alone is hard. Business owners are well aware of this maxim because it applies to every aspect of running a company. Building and maintaining a website is no different. Website builders help users get started, but the perfect site requires more than a basic template and a few words. Resources like articles and videos help, but the most useful resource of all is a development team.

Most business owners aren’t also web developers. You don’t have time to learn how to code and create a custom website that fits your brand. Maybe you’ll find a template that’s close enough to what you want, but what happens when you’re ready to grow into something new? What happens when your simple site needs to be much, much more?

This step is where going it alone becomes more challenging. Choosing the right content management system (CMS) is critical. Content management systems come with all kinds of tools and resources. 

Development teams know exactly how to leverage those tools and resources.

 

What is a development team?

Businesses starting from scratch need to determine what approach they’re going to take to build their site. Will they use a website builder and simple templates? Some do, but general templates recycled styles don’t help a business stand out in the crowd. In today’s market, every business needs an online presence. Building a site with a fundamental website builder like Wix or Squarespace is like putting an ad in the White Pages (no one really sees it). Using a development team is like putting up a billboard on Main St.

Development teams come in all shapes and sizes, but the leading roles are web developers and web designers. People like to conflate development and design even though they’re two very different aspects of a website. Development is the construction of a site, the custom coding and creation. On the other hand, design refers to the aesthetics of the website, the schemes, and the look.

We can break these teammate roles down into a little further detail.

 

Back-End Developers

The back end of your website is where all the magic happens. Every click navigating to another page, every video on auto-play, and every pop-up happen because a back-end developer built it. Businesses need them to create custom elements that will make their website functional. These elements include site security and other applications, so finding the right back-end developer is essential. Developers also help build the kinds of flexibility that allow site owners to receive and manage user information. 

 

Front-End Developers

Front-end developers focus on user experience. The back-end developer will create the system for running searches or navigation, but your front-end developer makes it look awesome. The spinning wheels, zoom in/out buttons, and feature locations (among other things)? All of that stuff comes from on the front-end. 

Finding an excellent front-end developer is every bit as important as your back-end. The user-experience helps define your website. Visitors will judge not just your site but your entire business based on how your site behaves. An essential part of behavior is across multiple platforms. Your website needs to function the same whether someone visits on a computer, tablet, or phone. 

 

Web Designers

Web designers work in tandem with the developers, but they work on different aspects that flow together. The designer creates the look and feel of your website. Starting with the overview “template” of ideas, a designer will work closely with you to organize color schemes, create custom graphics, and help with the overall concept. Your brand is on display, and your brand is your business.

Keep in mind that designers are not developers. While they may have some experience with coding, their function is to design, not build. Working with a designer is almost an essential part of building your website, but you can’t count on them to make your site function.

 

Use a development team to make a change.

Website builders like Wix and Squarespace are extremely limited. Users start because the platforms offer attractive templates and a user-friendly dashboard. After a while, people realize their website can’t grow with their business and look elsewhere. 

If you already know there’s no future with a site builder, why bother at all?

Luckily, there are ways to migrate away from these other platforms (see our guides on Wix and Squarespace). Moving can be a challenge if you’re looking to do more than just change the look of your site. Using a development team to help you make the move removes confusion and limits mistakes. Plus, you get the bonus of expanding your current functionality by using developers to create new tools. 

 

Why you need a development team

The DIY route is challenging. As we mentioned before, you need a website. With internet traffic trends the way they are, your site needs to shine above everyone else. It has to be functional and chic. You need a website that represents your brand without sacrificing the user experience. More than anything, you need to be able to make changes. No business is the same. There is no one-size-fits-all solution, so saving the ability to build custom features is essential.

Development teams do all of that for you. You get to choose the direction you want to go, work with the team, and watch as they turn your ideas into a beautiful website. The best part? You get to focus on the most critical aspects of your company, your customers. Some people believe they don’t have the budget for a development team. There are teams for all budgets, but all you need to remember is how much time and energy you’ll spend to build the perfect website. How many hours of work will you lose while you fumble through building a site? Compare your budget against how much money you’ll drop by not running your business and see how much it really costs to hire a development team.

 

We’d love to chat with you a little more about why a development team is a perfect business solution. Reach out, and let’s get started!

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How to Move From Wix to WordPress

How to Move From Wix to WordPress

How to Move From Wix to WordPress

Wix is one of many simple website creation tools businesses turn to have an online presence. The builder is easy to use. Users pick a template and use a straightforward drag and drop creation to construct a basic website. Wix isn’t complicated. It also isn’t versatile. That’s why users look to move from Wix.

WordPress blows Wix away when it comes to customization and flexibility. Users leave Wix once they realize they’re not building the website they want. Instead, users have to develop inside a box. Unfortunately, Wix doesn’t make a move to WordPress very easy, but we can still do it.

 

Why is WordPress Better?

WordPress is an explosion of options and possibilities. WordPress has everything someone needs to build the perfect website from premade templates and plugins to the ability to create intricate customizations. Wix starts as an attractive option because the interface is user friendly, and the templates are enticing, but as the saying goes, you get what you pay for. 

As your business grows and your needs grow, Wix’s limitations become more and more evident. The Wix app store sports a paltry 250+ plugins to improve functionality. WordPress features more than 50,000, ready-made plugins affecting every part of your site. Wix limits the ability to build and add the custom code you may need too. More than anything, WordPress has shown to be more SEO friendly than Wix sites. As users get more and more frustrated with their Wix site, they quickly migrate to WordPress.

And here is how.

 

Import Content to WordPress

Wix is closed-source software, meaning there are no direct ways to migrate your content. You won’t have to recreate your content from scratch or copy and paste page after page. However, you’ll need to do a little work to grab your RSS feed and import it into WordPress. 

  1. Bring up your RSS feed by going to your domain and adding /feed.xml to the end.
  2. You’ll navigate to a page loaded with code. Right-click on the page and select Save As, so you’ll have a downloaded version of your XML file to upload.
  3. Go to your WordPress website and into the Tools -> Import section.
  4. Find the RSS area and click “Install Now.”
  5. After a second, you’ll be prompted to run the importer tool.
  6. Choose the file you want to import. You’ll be importing the RSS feed you recently downloaded and hit the Upload and Import File.
  7. You’ll be notified as soon as your import is finished!

Your content pages will show up, but unfortunately, not your images. Importing images from Wix requires a different process.

 

Import Images to WordPress

Like with the content, the move from Wix doesn’t allow a direct way to migrate images to the new website. Still, there is a simple way to upload your images with a little legwork. In this case, you’ll want to start by installing the Auto Upload Images plugin. The plugin helps you reupload all the images without having to do them one by one.

  1. Install the Auto Upload Images plugin.
  2. Re-save all of your posts in Wix that have images.
  3. Go to the All-Posts page and click on the Screen Options button.
  4. Make sure to update the items per page blank to 999 to include all of your pages.
  5. Select all posts and choose Edit from the drop-down.
  6. Click Apply. You’ll see an edit box come up, but just hit Update, and the plugin will update your posts.

 

Point Domain to New WordPress Install.

First, you can only redirect traffic to your WordPress website if you have a custom domain. If you have a custom domain, the move from Wix is a little more straightforward than some of our other steps. 

  1. Sign in to your account and go to Subscriptions.
  2. Click the Domains drop-down.
  3. Choose the domain you want.
  4. Click on the “Advanced” tab
  5. Choose Transfer away from Wix and then Send Code.

You’ll receive an authorization email from Wix, allowing you to transfer your domain. 

 

Recreate Your Template With Divi

Wix takes pride in offering a slew of crafted templates for their customers. Many users sign up mainly for a template they liked. That’s understandable. Some of these templates are chic, original, and beautifully done. However, there’s nothing done in Wix that you can’t do in WordPress. We completely understand wanting to bring your template when you move from Wix, but unfortunately, that’s not an option. 

Instead, you can recreate the template with the Divi page builder, except now, you can create and make changes as you see fit. No template is one-size-fits-all. Moving to WordPress means opening up options for everything, including web design. You don’t need to be a graphic designer to build a beautiful website when you have the right tools. 

 

Configure Permalinks

Finally, the last step is making sure your page links line up with the Wix links. Wix tends to follow a basic .com/blog-name link pattern. Since this recipe is one of the best for SEO and the easiest to manipulate, we recommend the same. 

  1. Open the WordPress dashboard and scroll over Settings on the left side.
  2. Click Permalinks to open the options.
  3. Click the Post Name radio button. 
  4. Save changes.

You’ll want to make sure any imported posts have this link style. You can visit the posts by going to the All Posts section under the Posts menu. All of your new pages will follow the same link style.

 

Making the Move from Wix

Making the move from Wix is inevitable for many users. As your business grows, you need more space. You need more functionality. You just need…more. WordPress is the answer, and partnering up with a premium development and hosting firm like WPClover maximizes the experience. Otherwise, you’re wasting the many tools and resources at your disposal. 

Your website is the face of your company. It’s the first impression your potential clients have. Take advantage of the possibilities WordPress offers by building the perfect site. Why settle for less?

 

We’d love to take some time to talk with you more about where you see your brand. Our team of experts is here to help you make the move from Wix, so reach out and get started.

 

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3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

Launched in 2003, WordPress is a content management system allowing users to build and edit websites. It now powers approximately 35% of all sites on the Internet. For perspective, there are about 1.3 Billion (yes, with a B) websites as of January 2020. Only 50% of those websites use any type of content management system, making WordPress the most dominant CMS for creating and managing sites. The system’s tools and resources are why WordPress is best for businesses. 

Building a website is a daunting task. Content management systems like WordPress let users create a website with little to no understanding of web development. The software runs on plugins powering every detail of the site down to the pop-up that asks for your email address. Since WordPress started as a place for bloggers to host content, it needed to be accessible and straightforward. Businesses caught on quickly because the system made the daunting task of creating a new website much more manageable. 

More importantly, building a website on a WordPress template meant less labor time and lower upfront costs. Over time, WordPress.org began offering free site templates to make getting online even easier for everyone. Today there are many website builders and content management systems to choose from, but here are three reasons WordPress is best for businesses.

 

Flexibility

WordPress comes with an abundance of built-in tools. There are thousands of templates that allow businesses to find a look that suits their brand. The simplicity enables a user to create a personalized look and feel within a few minutes of signing up. Many templates even offer guides or suggestions for where to put content or how to arrange the site.

From there, companies can choose plugins to power the functionality of the site. Plugins are nothing more than pieces of software that add new features or functions to the website. Some plugins are simple and offer basic services like contact forms so customers can reach you. Others are much more complex to fit analysis and marketing needs. 

For example, Formidable Forms is a WordPress form creation tool. Users can create data collection forms for nearly any purpose. The plugin is simple enough to use one-click, drag-and-drop features and build straightforward contact information forms. However, the software becomes more and more complicated, depending on the company’s needs. Not everyone needs forms with conditional logic or dynamic prefilled fields, but those features are present regardless. 

While the example above is an oversimplification, the plugin catalog contains tens of thousands of plugins offering businesses the flexibility to build the perfect website.

 

Support

Like with any software, there will be issues. Some things will glitch, or integrations won’t work as they should. Sometimes you feel like you did everything right, but your website isn’t working correctly. It happens! WordPress.org has an excellent support setup, but many companies turn to WordPress management firms to handle support. 

Managed WordPress hosting and development firms like WPClover handle every aspect of designing, building, and maintaining a website, which includes support. WordPress provides tools to help troubleshoot problems, but not everyone is tech-savvy enough to handle a complex issue. For a company with a complicated website, trying to troubleshoot on your own can make things worse. Website management firms help fix and improve sites based on user needs and requests. They can provide support without demanding too much of your time.

Luckily, the WordPress CMS has been around long enough for there to be plenty of other support options. Books, articles, and videos are all readily available to everyone, and support companies allow businesses to submit specific problems to fix. WordPress is one of the few software services with sufficient available support. 

 

Integration

Finally, WordPress has an unbeatable number of integrations with other software. Remember, WordPress powers 35 % of all websites worldwide. Any service software not trying to build a plugin to integrate their software is missing an incredibly vast audience.

Why does this matter to a business?

Just having a website isn’t enough for today’s businesses. Companies need ways to engage customers. Plugins that create pop-up forms to collect data are fantastic, but what comes next? WordPress integrations let a business connect an email service to a project management software to an internal communication platform. A potential customer can fill out a request for more information. Through seamless integrations, the prospect immediately receives an automated email, their contact information goes into your database, and a message goes out to your whole team, notifying you of a new prospect. Everything happens instantly.

WordPress integrations open a new world of functionality. During the rise of WordPress, connecting various aspects of your marketing, sales, and productivity was crushingly time-consuming. As more SaaS products became available, they began integrating more with the system. WordPress became a more powerful force for businesses to automate as much work as possible and become streamlined like never before.

 

Why WordPress is Best for Businesses

Despite the plethora of site-building options available, only WordPress combines the high-level simplicity of one-click creation tools with the depth of the ability to build custom plugins to fit specific needs. The system is more flexible than any other CMS in the world, but it wouldn’t be nearly as successful without the level of available support. From a photographer trying to show off a portfolio to the largest Fortune 500 companies, WordPress fits every necessity.

WordPress is best for businesses small and large because the system opens up customizability to every facet of a website. Companies can create interactive tools alongside in-depth sales funnels to engage customers and close sales, all without a single call or email. In short, WordPress works for businesses so that businesses don’t have to work to figure out how to build the perfect website.

 

WPClover has years of experience with WordPress development and management. We’d love to talk more with you about your needs. Schedule some time with our experts and take the first step toward the perfect website. 

 

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