Launch a Tech Startup Without Being Tech-Savvy

Launch a Tech Startup Without Being Tech-Savvy

Launch a Tech Startup Without Being Tech-Savvy

Have an idea for the newest and greatest tech company, but you don’t know how to launch one? You’re not alone. Problem solvers everywhere share the same issue, not being tech-savvy. The tech industry is still growing at an incredibly rapid pace, and even “experts” are continuously falling behind. Luckily, tech-savviness isn’t a necessity to start a tech company. 

Your first goal should always be to define the problem you want to solve. Maybe you found a unique way to manage money, or see an opportunity in workshop management. How are you going to implement your solution? Who is your target market, and where do you see your startup in five years? 

Think big!

Non-techie founders need help from others who think big too. You don’t have to be a coder to know a tech startup requires intense online planning, building, and, most importantly, effort. There are hurdles to starting any business, but trying to start one outside your wheelhouse is daunting. 

Here are a few pieces of advice for launching a tech startup without being very tech-savvy.

Partner Up

You need help. You’ll need partners to handle turning your idea into a reality. As the saying goes, “you’re the brains, and they’re the brawn.” That sentiment becomes more prevalent as you dive deeper into your business plan, and you’ll notice your solutions are strategic and conceptual. It would help if you had someone to turn a concept into a product. 

Partnering up is a somewhat scary task since you are trusting your entire business idea to another person or group. How do you take your hands off your project like that?! It’s hard to give up control, especially to someone you don’t know yet.

Start with research. Understand how your needs and personality will match up with a partner. Maintaining creative control over your product is the top priority, but you need to understand not all of your concepts may be realistic. Try to find a partner that you can learn from and compromise with; otherwise, you might clash too much and not end up with the final product you want.


No, you don’t need to be an expert developer to launch a tech startup, but having some knowledge of the field helps immensely. You’re partnering with expert developers or development firms to do the heavy lifting, but take time to learn more about what they do. 

Look for courses to help teach yourself. Services like CodeAcademy offer courses, practice systems, and support to help you learn. You’ll see various coding languages and course guides to help you go in the right direction. CodeAcademy is one of the most popular because the basic courses are all free. There are tiered plans that include other helpful applications at a reasonable price.

Understanding what it takes to build a website or an application gives you an insight into how difficult the tech industry is. You’ll learn the ins and outs of what you want your product to do versus other businesses in your space. Most importantly, giving yourself more tech-savvy will help you collaborate better with your team. 

Use WordPress for your website

WordPress is the most popular content management system in the world. It powers 35% of all websites worldwide. Considering there are roughly 1.75 billion websites, and only half of them use content management systems, WordPress has a staggeringly huge piece of the pie. 

The main reason you should take the WordPress route is the built-in framework. WordPress does most of the essential building of your website for you and mostly operates using plugins to change displays and functionality. The least tech-savvy person on the planet can be up and running with a simple WordPress site in a day. 

For you, WordPress offers a unique opportunity. You can almost completely bypass the need for partnerships by learning to build your website. This way, your team collaboration can focus exclusively on the nuts and bolts of turning your idea into reality.

While WordPress is an intuitive system, we don’t want to give off the impression that building a professional-grade, functional website is simple. Again, you can refer to online courses for help. WordPress support is beneficial, and there are endless articles and posts with best practices for every skill level. 

Make a checklist

We really, really appreciate the need for a substantial pre-launch checklist. You can download our comprehensive website pre-launch list Here(Insert Link). Launching a tech startup is stressful, so creating a roadmap helps alleviate some of that stress. Since you’re working with a partner or a firm, a checklist can be a great way to measure benchmarks as you build. 

Checklists can also help make sure you don’t miss the little things. Help yourself map out marketing campaigns, build security processes, and make sure legal aspects are covered. The last thing you need is an oversight that could potentially sink your company’s chances of success.

Launch it

You had a great idea. Tech startups have been solving problems for decades, and now you can add your name to the list of innovators. You knew your strengths and weaknesses and built a company around them. Through partnerships, education, planning, and a lot of hard work, you’re ready to launch a tech startup despite having little to no tech-savvy. 

Always remember the work doesn’t end here. The tech industry continuously changes. Your company needs to innovate to keep up. That means continuing to learn your craft and innovating your product is crucial. You put so much effort into launching your startup; now it’s up to you to make it successful.

Still not sure where to begin? We’d love to chat with you about it! Schedule some Office Hours with our experts, and get started!

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