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3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery R

The 2020 pandemic didn’t expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small businesses had two options, adapt or fail. 

Companies that rely on storefronts such as bakeries might not have realized the importance of a strong online presence but having to close the doors for a time puts things into perspective. Online marketplaces are here to stay, but you can learn from their success. 

The best example of a successful online marketplace is Amazon. When it opened, Amazon was a discount marketplace selling books. As they sold more books, more users came to the site, and in response, suppliers wanted to market and sell on the site. The concept snowballed, turning Amazon from a book reseller to one of the world’s largest online marketplaces.

Maybe you’re not the next Amazon, but you don’t need to be. All you need to do is supplement in-store sales with online sales. Here are three reasons to start an online marketplace for your bakery.

Make Some Money

Couches are comfy, TVs are big, and the online shopping can deliver almost anything. Why would anyone leave the house? Shoppers are becoming more and more used to shopping online for everything they need. Food delivery is relatively new, though, so there is a large market coming of age where they can have dinner and dessert delivered from many places that used to be dine-in only. You can’t afford to miss out on this opportunity. Whether you want to deliver baked goods yourself or rely on services like Uber Eats or Postmates, make them available for order. 

What else can you sell online? Selling baked goods for delivery isn’t the only thing you can offer, though. Make recipe kits where your customers can recreate some of your best items at home. Sell merchandise like shirts and mugs or something simple like stickers or buttons. 

Build An Online Marketplace Touco Direct

Drive New Customers

Speaking of merchandise, nothing works better than a t-shirt or bumper sticker for free advertising. Opening an online store to sell marketing merchandise is a standard for many companies. Pens, mugs, shirts, etc., all make excellent brand ambassadors. You have a logo, social media, and a website. Slap them on merchandise, and let your customers do the marketing legwork for you!

Mutual Benefits with Suppliers

What else can you do? 

Resell. You have suppliers. You purchase ingredients and cooking supplies all the time, so why not buy a little more and resell it for a profit? How does Amazon make money? They mark up merchandise before listing it for sale. You can do the same. 

Selling merchandise at a markup is an easy win for you, but by becoming a reseller, your supplier is selling more, too. Negotiate discounts or lock up exclusive products to see directly on your online marketplace. 

Overall, opening an online marketplace is a simple, powerful way to drive traffic to your website, increase revenue, and attract new manufacturers and customers.

 

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Sell Courses to Grow Your Business

Sell Courses to Grow Your Business

Sell Courses to Grow Your Business

For better or worse, we always want to show off what we know about various topics. As businesses, this need to show our expertise helps set us above the competition. It’s why we load our websites with blog posts, articles (like this one!), and online courses. 

Sometimes, businesses take it a step further and blast out live webinars on different topics. The subject might be on trends in the industry or instructions on how to use a product. The benefit of a webinar is the ability to interact with visitors in real-time. Webinars can also be what we call “evergreen,” which means they can be standalone content after the webinar concludes. 

Another way we share our knowledge is through creating a learning management system, or LMS. We use LMS for creating and selling online courses to customers as well as training and onboarding new employees.

Now is the time to start selling online courses to grow your business.

Create Extra Income.

Unless you opened your business not to make money, finding additional income streams is incredibly essential. What’s better than extra income? Extra passive income! The beauty of creating evergreen online courses is receiving tacet income for as long as your class is active. 

There is an incredible demand for online learning. Yes, you can write articles and post videos, but interactive courses show a different level of effort and expertise. The best part is you only need to create a course once. The right system will have customers buying the course over and over. Upfront time and monetary investment may not seem worth it to some business owners. After all, every minute spent away from customers is a minute, not making more money. 

Luckily, there are dozens of online course creation tools. Many of them are incredibly straightforward to use and reasonably priced. Services like LearnDash and LifterLMS provide plenty of tools to build an engaging course to bring potential customers. 

So how much can you sell a course? Statistically, the average is approximately $183. However, outliers are driving that number higher. Realistically, the majority of classes are sold somewhere between $5-$50. The choice is ultimately yours, so the most critical aspect of choosing a price point is knowing your worth. If you believe your course is worth $100, start there.

The best research you can do is try it out. For a business looking to draw a little more profit, online courses are a great start. 

 

Acquire New Customers

Potential customers want to know they’re working with the best. They want to know you’re an expert. How better to show off your expertise than a challenging and engaging online course? We mentioned the financial benefits of building online courses, but let’s talk about using them as a way to acquire new customers.

One extremely effective way is to start with an online course but provide the opportunity to take advantage of your expertise as a customer. Use a free class as a gateway into more in-depth services that you offer. That may refer to more available courses to help teach your customers. Your additional services may be a “let us take over” mentality where you prove that a do-it-yourself method has limitations. 

For example, you sell an online course with the basics of using blog posts to promote SEO. Businesses looking to grow and become more visible need exposure. It’s simple supply and demand. However, your SEO course is introductory and doesn’t dive too deeply into the subject. Sure, customers can use what they learned from the first course and see how they do, but by building a useful online system, you’re proving you can do more for them.

Now, they’re going to turn to you to handle more of their SEO needs. You can turn a $50 online course into a $50/mo subscription. New customers are far more valuable than any single online course.

Whatever your strategy is, creating an online course is a straightforward way to grow your business. If you haven’t considered online learning as a sales tactic, you are behind the times. Start building your courses now, and watch the effect on your customer base.

 

Customer Service

 What happens once your leads become customers? How do you train them to use your product? Onboarding new customers is challenging, but online courses are incredibly effective at teaching your customers the basics.

But don’t stop there. Help your customers understand your product and basic training, but show them your investment in their success. Continued education and training is a cornerstone of building value. Build elevated courses that go deeper into the product and everything it can do. 

You are always at risk of losing customers. Building loyalty is as fundamental as showing customers you care. Giving them every opportunity to succeed is a vital part of customer service, including continued online learning.

Wrap-up

Building online courses to show off your expertise is a fantastic way to make a little more money, acquire new customers, and hang onto the ones you already have. As we said, there are dozens of software options to choose from, so now is an excellent time to get started. But don’t take our word for it. Do some research on how other companies in your field utilize online learning to engage new and potential customers.

 Once a customer signs, onboarding can be tricky and slow-moving without the proper tools and process in place, especially if your product has a steep learning curve. Embracing online learning will be challenging, but your customers’ understanding of your product is paramount as a business owner.

 

The team at Shamrck knows your time is valuable. We want to help by providing a full website and business management suite, letting you free up time to focus on things like online courses. Reach out and get started on your demo to see how the Shamrck platform fits your business.

 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

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