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3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery R

The 2020 pandemic didn’t expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small businesses had two options, adapt or fail. 

Companies that rely on storefronts such as bakeries might not have realized the importance of a strong online presence but having to close the doors for a time puts things into perspective. Online marketplaces are here to stay, but you can learn from their success. 

The best example of a successful online marketplace is Amazon. When it opened, Amazon was a discount marketplace selling books. As they sold more books, more users came to the site, and in response, suppliers wanted to market and sell on the site. The concept snowballed, turning Amazon from a book reseller to one of the world’s largest online marketplaces.

Maybe you’re not the next Amazon, but you don’t need to be. All you need to do is supplement in-store sales with online sales. Here are three reasons to start an online marketplace for your bakery.

Make Some Money

Couches are comfy, TVs are big, and the online shopping can deliver almost anything. Why would anyone leave the house? Shoppers are becoming more and more used to shopping online for everything they need. Food delivery is relatively new, though, so there is a large market coming of age where they can have dinner and dessert delivered from many places that used to be dine-in only. You can’t afford to miss out on this opportunity. Whether you want to deliver baked goods yourself or rely on services like Uber Eats or Postmates, make them available for order. 

What else can you sell online? Selling baked goods for delivery isn’t the only thing you can offer, though. Make recipe kits where your customers can recreate some of your best items at home. Sell merchandise like shirts and mugs or something simple like stickers or buttons. 

Build An Online Marketplace Touco Direct

Drive New Customers

Speaking of merchandise, nothing works better than a t-shirt or bumper sticker for free advertising. Opening an online store to sell marketing merchandise is a standard for many companies. Pens, mugs, shirts, etc., all make excellent brand ambassadors. You have a logo, social media, and a website. Slap them on merchandise, and let your customers do the marketing legwork for you!

Mutual Benefits with Suppliers

What else can you do? 

Resell. You have suppliers. You purchase ingredients and cooking supplies all the time, so why not buy a little more and resell it for a profit? How does Amazon make money? They mark up merchandise before listing it for sale. You can do the same. 

Selling merchandise at a markup is an easy win for you, but by becoming a reseller, your supplier is selling more, too. Negotiate discounts or lock up exclusive products to see directly on your online marketplace. 

Overall, opening an online marketplace is a simple, powerful way to drive traffic to your website, increase revenue, and attract new manufacturers and customers.

 

3 Reasons to Open an Online Store for Your Bakery

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3 Reasons to Open an Online Marketplace

3 Reasons to Open an Online Marketplace

3 Reasons to Open an Online Marketplace

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It’s no secret that brick and mortar stores are fading away. Customers can find almost anything they need with a few clicks. Online marketplaces are springing up on websites all across the Internet with one goal: sell more goods. The push to open the best marketplace is beneficial to the everyday shopper, but it’s easy to forget the other side of the transaction. In order to buy goods, someone needs to be ready to sell.

Suppliers, or in this case, sellers, are constantly looking for new places to market and sell their products. This is a fantastic opportunity to drive new users to your site.

The best example of a successful online marketplace is Amazon. When it opened, Amazon was a discount marketplace selling books. As they sold more books, more users came to the site, and in response, suppliers wanted to market and sell on the site. The concept snowballed turning Amazon from a book reseller to one of the largest online marketplaces in the world.

It’s easy to see the value. Manufacturers and suppliers are always hunting for a new way to sell. Here are three reasons to add a marketplace to your site.

Make Some Money

For the longest time, manufacturers marketed and sold goods on their own. While this is profitable, it’s incredibly time-consuming and costly. Entrepreneurs saw an opening and created an early version of the marketplace. They could buy inventory from a manufacturer and sell it for more than they bought it. It is a simple way to make a quick buck.

The advent of online marketplaces made it even easier for the sellers. Now, there’s no need to purchase an inventory. Sites need only to provide a page on their site and become the “middleman” to facilitate the sale. Capture a small commission on each sale, and you have a moneymaking machine.

Build An Online Marketplace Touco Direct

Drive New Users

From a supplier’s standpoint, an existing site with steady traffic is the perfect place to sell. The customer base is built in, and they have a new venue to sell goods to a different audience.

The benefit for your website is knowing as long as the supplier is listing products on your site, you will draw additional traffic. The best possible scenario has an exclusive product on your site to drive new customers and more traffic. Other suppliers will notice the uptick and begin wanting to sell on your site as well.

Mutual Benefits with Suppliers

The benefits of an online marketplace work both ways. Not only do you reap the financial benefits, but your site also gets traffic from suppliers as well. Looking back at the example of the exclusive product, the majority of new traffic is referrals from the supplier. Sales go up for the supplier, and commissions go up for your site. Everyone wins from the simple creation of an online marketplace.

Overall, opening an online marketplace is a simple, powerful way to drive traffic to your website, increase revenue, and attract new manufacturers and customers.

Marketware makes it easy to get your online marketplace up and running. Get a pre-configured marketplace website with back-end tools by signing up for one of our plans or contacting us for more information. Access the demo for Marketware today!

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

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Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

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