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Why You Need a Development Team

Why You Need a Development Team

Why You Need a Development Team

Going it alone is hard. Business owners are well aware of this maxim because it applies to every aspect of running a company. Building and maintaining a website is no different. Website builders help users get started, but the perfect site requires more than a basic template and a few words. Resources like articles and videos help, but the most useful resource of all is a development team.

Most business owners aren’t also web developers. You don’t have time to learn how to code and create a custom website that fits your brand. Maybe you’ll find a template that’s close enough to what you want, but what happens when you’re ready to grow into something new? What happens when your simple site needs to be much, much more?

This step is where going it alone becomes more challenging. Choosing the right content management system (CMS) is critical. Content management systems come with all kinds of tools and resources. 

Development teams know exactly how to leverage those tools and resources.

 

What is a development team?

Businesses starting from scratch need to determine what approach they’re going to take to build their site. Will they use a website builder and simple templates? Some do, but general templates recycled styles don’t help a business stand out in the crowd. In today’s market, every business needs an online presence. Building a site with a fundamental website builder like Wix or Squarespace is like putting an ad in the White Pages (no one really sees it). Using a development team is like putting up a billboard on Main St.

Development teams come in all shapes and sizes, but the leading roles are web developers and web designers. People like to conflate development and design even though they’re two very different aspects of a website. Development is the construction of a site, the custom coding and creation. On the other hand, design refers to the aesthetics of the website, the schemes, and the look.

We can break these teammate roles down into a little further detail.

 

Back-End Developers

The back end of your website is where all the magic happens. Every click navigating to another page, every video on auto-play, and every pop-up happen because a back-end developer built it. Businesses need them to create custom elements that will make their website functional. These elements include site security and other applications, so finding the right back-end developer is essential. Developers also help build the kinds of flexibility that allow site owners to receive and manage user information. 

 

Front-End Developers

Front-end developers focus on user experience. The back-end developer will create the system for running searches or navigation, but your front-end developer makes it look awesome. The spinning wheels, zoom in/out buttons, and feature locations (among other things)? All of that stuff comes from on the front-end. 

Finding an excellent front-end developer is every bit as important as your back-end. The user-experience helps define your website. Visitors will judge not just your site but your entire business based on how your site behaves. An essential part of behavior is across multiple platforms. Your website needs to function the same whether someone visits on a computer, tablet, or phone. 

 

Web Designers

Web designers work in tandem with the developers, but they work on different aspects that flow together. The designer creates the look and feel of your website. Starting with the overview “template” of ideas, a designer will work closely with you to organize color schemes, create custom graphics, and help with the overall concept. Your brand is on display, and your brand is your business.

Keep in mind that designers are not developers. While they may have some experience with coding, their function is to design, not build. Working with a designer is almost an essential part of building your website, but you can’t count on them to make your site function.

 

Use a development team to make a change.

Website builders like Wix and Squarespace are extremely limited. Users start because the platforms offer attractive templates and a user-friendly dashboard. After a while, people realize their website can’t grow with their business and look elsewhere. 

If you already know there’s no future with a site builder, why bother at all?

Luckily, there are ways to migrate away from these other platforms (see our guides on Wix and Squarespace). Moving can be a challenge if you’re looking to do more than just change the look of your site. Using a development team to help you make the move removes confusion and limits mistakes. Plus, you get the bonus of expanding your current functionality by using developers to create new tools. 

 

Why you need a development team

The DIY route is challenging. As we mentioned before, you need a website. With internet traffic trends the way they are, your site needs to shine above everyone else. It has to be functional and chic. You need a website that represents your brand without sacrificing the user experience. More than anything, you need to be able to make changes. No business is the same. There is no one-size-fits-all solution, so saving the ability to build custom features is essential.

Development teams do all of that for you. You get to choose the direction you want to go, work with the team, and watch as they turn your ideas into a beautiful website. The best part? You get to focus on the most critical aspects of your company, your customers. Some people believe they don’t have the budget for a development team. There are teams for all budgets, but all you need to remember is how much time and energy you’ll spend to build the perfect website. How many hours of work will you lose while you fumble through building a site? Compare your budget against how much money you’ll drop by not running your business and see how much it really costs to hire a development team.

 

We’d love to chat with you a little more about why a development team is a perfect business solution. Reach out, and let’s get started!

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How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

Cheap does not always equal value. Cheap shoes fall apart, and a low-cost computer crashes three days after you buy it. Cheap sunscreen gives you a sunburn so bad you painfully regret not buying better sunscreen. When it comes to web hosting, a cheap host can hurt your website in many ways. A bad host can cause a lot of damage from weak cyber-security to slow page speeds and everything in between.

Don’t get us wrong. Saving money is good. Opting for a more inexpensive hosting service is a plausible solution if you weigh all of the pros and cons. The problem is understanding the impact of certain inequities. Some disadvantages will severely outweigh the advantages, and your site will suffer. The best weapon you have is research. Luckily, there are some tools and resources out there to help (like this post!).

So, how does cheap hosting hurt?

 

Upkeep

A good host maintains a stable website status. That means minimal downtime for repairs or bug fixes. Websites need periodic updates to function correctly since plugins and systems are continually updating. A cheap host can lapse on essential updates that affect (possibly crashing) your website.

Worse, cheap hosts are known for terrible customer service. Your website is the face of the business. Imagine that someone locks you out of your storefront, and you have to wait three days for a locksmith. Imagine the business you’d lose! Think of poor customer service as the slow locksmith. You need your website up and running correctly. A cheap web hosting service won’t take the importance of upkeep very seriously.

Slow Page Speeds

When most people think of SEO, thoughts of keywords, and blog posts come to mind. While those are both essential aspects of optimization, page speed is one of the most crucial. The search engine algorithms look through hundreds of site attributes to rank the results, but some traits are more heavily weighted than others. Page speed clocks in as one of the most important because it shows your website is performing well. Google and the other engines will prioritize sites based on load times.

Why is that important for hosting?

A cheap hosting service may not scale well with your business. That means the more traffic you get, the slower the site loads. Slow page load times can kill your website performance. More than have of mobile users give you approximately three seconds before they leave, and the number drops every second after that. Don’t let your website take a tumble in the search results because your hosting service can’t keep up.

 

Cyber-Security

Cyber-security isn’t just a buzz-word, and your website can’t live without it. Cheap hosting services put security on the backburner because security protocols can require additional resources and bandwidth. Start with a straightforward question. Does your host offer a secure socket layer (SSL) certificate?

An SSL certificate is literally the bare minimum you can accept from a host. Malware attacks millions of sites each year, and cheap hosting services that skimp on cyber-security leave you vulnerable. Be sure to do your research because these hosts will put the security onus on you and make sure you are liable instead of them.

There are cyber-security steps you can take on your own to try to secure your website, but ideally, you’d like to work in tandem with a host that emphasizes security as well.

Less Control

Many cheap hosting services offer low price points because they limit what you can do with your site. You lose the ability to create custom coding to fit your needs because the host won’t let you make substantial-scale changes on their server. By limiting bandwidth and disk space, servers can run with less effort and cost, but you end up suffering through a mediocre website.

An excellent hosting service works with you to make sure your site, videos, animations, images, and all, work seamlessly all day every day. Limiting what you can do to build a custom site leaves you with nothing more than a template to type some words.

Hosting is worth the investment.

You can find hosting services in every corner of the internet. Some host on cloud-based servers with data centers all over the world. Some hosts are on a physical server in the back room of a dingy office building. Regardless of a hosting services’ claim of what they do and don’t offer, do your research. Ask questions about security protocols and bandwidth limitations. Learn more about their customer service team and how they handle updates.

There are qualities to some cheap hosting services, mostly, the price, but choosing who hosts your website is critical. The choice can make or break the success of your site and possibly your business. No, that’s not being too dramatic, either. A malware attack leaking customer information can land you in court, ruining your company. Slipping to the second, third, or fourth page of Google can make you invisible compared to the competition all because your pages load slowly.

Investing in a development team to build your website is a wise decision. Investing in a top-class hosting service is just good business. Don’t get sucked in by low price points and wild promises that are too good to be true. Pick a host that you can trust, even if it’s not the cheapest.

At Shamrck, we believe in value above everything else. A hosting service can be inexpensive and still have a customer-first mindset. We’d love to chat a little more with you about trusting your site to an excellent host. Reach out today, and let’s get started!

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3 Reasons Slow Page Speeds are Killing Your Website

3 Reasons Slow Page Speeds are Killing Your Website

3 Reasons Slow Page Speeds are Killing Your Website

Page speed is one of the most overlooked aspects of SEO. Slow page speeds lead to higher bounce rates and lower conversion rates. The user experience tanks before visitors get a chance to browse, costing you repeat traffic and potential sales.

 

Page speed is also a part of how Google ranks your website. Slow speeds can hurt your SERP despite how fantastic your site might be. Great content and innovative products are useless if no one can find you!

 

Briefly explained, page speed refers to the length of time it takes your website to load webpages. Articles, blog posts, product pages, and all other pages log speeds, and fast load times can benefit (or hinder) their performance. If your pages are not loading quickly, consider getting a site health check. The tool will help gauge your current speeds, but more importantly, it will help give you ways to improve your website.

 

Why is it such a big deal? Here are three reasons slow page speeds are killing your website.

 

The pages won’t show up on search queries.

 

Page load times aren’t a new qualifier for page rankings, but in 2018, Google announced the factor would have a more substantial impact on mobile rankings. We focus on mobile in particular because the majority of traffic is coming via mobile devices. In 2018, according to a study by Perficient Digital, 58% of visits to websites were from a mobile device. The majority of those visits come via search queries.

 

The lesson is that page rankings for desktop and on mobile are weighting page speeds more heavily than ever. Despite better content, your website may drop below competitors’ pages based on nothing more than load times. As we all know, more than 90% of clicks from a search come from the first page. If you fall below that, your website starts to become invisible.

 

  1. Visitors are the worst critics of slow page speeds.

 

The most reliable critique of your website isn’t Google’s scoring algorithm. It comes from your traffic. We measure success in clicks and bounce rates. We want to know how many people are visiting our websites. How long are they staying on the site? Are they visiting multiple pages? Page speed plays a vital role in getting definite answers to these questions.

 

The bounce rate is when someone visits one page and immediately leaves a website. We use traffic analytics to track bounces and make sure our pages are performing well. High bounce rates are a visible red flag for administrators and content managers. Not only are people leaving the site quickly, but we also don’t know why.

 

The problem may be the page design, or they may not like the content. They may give up on the website if the page loads too slowly. There are several causes, and we can’t tell by only looking at numbers. We have to test different changes to the page to see what works.

 

Luckily, if it’s the page speed, we can find out with a simple test, and take steps to fix the issues. However, we’ll get to that later.

 

  1. Web traffic is very impatient.

 

The main reason slow page speeds are such a killer is the fact that web traffic is very impatient. When we search for information, we expect to see it immediately. Providers measure WiFi speeds in megabits per second. For reference, a megabit is one million bits (a unit of data). Most carriers provide anywhere from 15Mbps to one Gigabit (1,000 megabits) per second. If that sounds like a lot of information, it is. Wireless providers like Verizon’s LTE regularly provide from 2-15 Mbps meaning download speeds are incredibly fast on mobile carriers.

 

This availability of blisteringly quick speeds only makes our standards as users higher. If a website can get 15 million bits of digital information to us in one second, we have high expectations. If not, we get bored or frustrated and leave. This exit can happen in four seconds or less. The industry threshold for eCommerce sites is less than two seconds.

 

According to a Nielsen Family study, websites have between seven and nine seconds to make an excellent first impression. If we can’t grab their attention in seven seconds, they’ll likely visit another site. Imagine now that they spend four of those seven seconds waiting for the page to load. It’s essential time we can’t waste.

 

The proof that slow page speeds drive away traffic is right there in the math. You only have seven seconds. Make them count!

 

How to improve

 

If it turns out that slow page speeds are the cause of your high bounce rates, fear not! There are resources to help fix that. Start by getting a health check to see where the problem areas are. Lead by shrinking or eliminating images. Use a cache, which saves data for future reference. In other words, the website won’t have to load from scratch each time the same person visits the page. Work with a development specialist to find different ways to help your site perform better, and stop losing traffic due to slow speeds!

 

 

Slow page speeds are painful. They hurt your page rankings with search engines making your website harder to find, and they cause high bounce rates meaning people won’t stick around for the rest of your content. They drive away impatient traffic that doesn’t want to wait the four extra seconds for a page to load.

 

Making an effort and correcting some small issues can have a significant impact on website traffic. Remember, you don’t have to be an expert developer to make these improvements, but it never hurts to ask for help. Get a page speed check, and use it to help find the problems you need to solve.

 

 

When you’re ready to get started improving your slow page speeds, schedule a meeting with our WordPress experts, and we’ll help you get it done!

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3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

Launched in 2003, WordPress is a content management system allowing users to build and edit websites. It now powers approximately 35% of all sites on the Internet. For perspective, there are about 1.3 Billion (yes, with a B) websites as of January 2020. Only 50% of those websites use any type of content management system, making WordPress the most dominant CMS for creating and managing sites. The system’s tools and resources are why WordPress is best for businesses. 

Building a website is a daunting task. Content management systems like WordPress let users create a website with little to no understanding of web development. The software runs on plugins powering every detail of the site down to the pop-up that asks for your email address. Since WordPress started as a place for bloggers to host content, it needed to be accessible and straightforward. Businesses caught on quickly because the system made the daunting task of creating a new website much more manageable. 

More importantly, building a website on a WordPress template meant less labor time and lower upfront costs. Over time, WordPress.org began offering free site templates to make getting online even easier for everyone. Today there are many website builders and content management systems to choose from, but here are three reasons WordPress is best for businesses.

 

Flexibility

WordPress comes with an abundance of built-in tools. There are thousands of templates that allow businesses to find a look that suits their brand. The simplicity enables a user to create a personalized look and feel within a few minutes of signing up. Many templates even offer guides or suggestions for where to put content or how to arrange the site.

From there, companies can choose plugins to power the functionality of the site. Plugins are nothing more than pieces of software that add new features or functions to the website. Some plugins are simple and offer basic services like contact forms so customers can reach you. Others are much more complex to fit analysis and marketing needs. 

For example, Formidable Forms is a WordPress form creation tool. Users can create data collection forms for nearly any purpose. The plugin is simple enough to use one-click, drag-and-drop features and build straightforward contact information forms. However, the software becomes more and more complicated, depending on the company’s needs. Not everyone needs forms with conditional logic or dynamic prefilled fields, but those features are present regardless. 

While the example above is an oversimplification, the plugin catalog contains tens of thousands of plugins offering businesses the flexibility to build the perfect website.

 

Support

Like with any software, there will be issues. Some things will glitch, or integrations won’t work as they should. Sometimes you feel like you did everything right, but your website isn’t working correctly. It happens! WordPress.org has an excellent support setup, but many companies turn to WordPress management firms to handle support. 

Managed WordPress hosting and development firms like WPClover handle every aspect of designing, building, and maintaining a website, which includes support. WordPress provides tools to help troubleshoot problems, but not everyone is tech-savvy enough to handle a complex issue. For a company with a complicated website, trying to troubleshoot on your own can make things worse. Website management firms help fix and improve sites based on user needs and requests. They can provide support without demanding too much of your time.

Luckily, the WordPress CMS has been around long enough for there to be plenty of other support options. Books, articles, and videos are all readily available to everyone, and support companies allow businesses to submit specific problems to fix. WordPress is one of the few software services with sufficient available support. 

 

Integration

Finally, WordPress has an unbeatable number of integrations with other software. Remember, WordPress powers 35 % of all websites worldwide. Any service software not trying to build a plugin to integrate their software is missing an incredibly vast audience.

Why does this matter to a business?

Just having a website isn’t enough for today’s businesses. Companies need ways to engage customers. Plugins that create pop-up forms to collect data are fantastic, but what comes next? WordPress integrations let a business connect an email service to a project management software to an internal communication platform. A potential customer can fill out a request for more information. Through seamless integrations, the prospect immediately receives an automated email, their contact information goes into your database, and a message goes out to your whole team, notifying you of a new prospect. Everything happens instantly.

WordPress integrations open a new world of functionality. During the rise of WordPress, connecting various aspects of your marketing, sales, and productivity was crushingly time-consuming. As more SaaS products became available, they began integrating more with the system. WordPress became a more powerful force for businesses to automate as much work as possible and become streamlined like never before.

 

Why WordPress is Best for Businesses

Despite the plethora of site-building options available, only WordPress combines the high-level simplicity of one-click creation tools with the depth of the ability to build custom plugins to fit specific needs. The system is more flexible than any other CMS in the world, but it wouldn’t be nearly as successful without the level of available support. From a photographer trying to show off a portfolio to the largest Fortune 500 companies, WordPress fits every necessity.

WordPress is best for businesses small and large because the system opens up customizability to every facet of a website. Companies can create interactive tools alongside in-depth sales funnels to engage customers and close sales, all without a single call or email. In short, WordPress works for businesses so that businesses don’t have to work to figure out how to build the perfect website.

 

WPClover has years of experience with WordPress development and management. We’d love to talk more with you about your needs. Schedule some time with our experts and take the first step toward the perfect website. 

 

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Wix Alternative: Get More with Shamrck

Wix Alternative: Get More with Shamrck

Wix Alternative: Get More with Shamrck

 

 

Creating a website is a daunting task for many beginners and small businesses. Companies like Wix and WPClover offer tools and resources for website creation. Design and development can be painfully time-consuming. For business owners, this valuable time costs money and sacrifices customer service. The central part of creating a site is finding the right design to fit your brand. Working with premade themes and templates give you plenty of options and let you pick a look that works.

Wix and WPClover both offer templates to get started, but since WPClover offers WordPress built websites, you get more control over the final product. Wix provides an impressive portfolio of templates along with blank models to let you build from scratch. Wix also makes it easy to move around features like text boxes and images. It comes together into a customized but basic website. WPClover provides several templates, but the use of WordPress explodes the availability of custom plugins and themes.

WordPress is an incredibly powerful platform. One look at the back-end dashboard of a WordPress site amplifies the simplicity of Wix’s system. The dashboard may seem overwhelming, but it is easy to follow and make edits to your website. WPClover uses WordPress to help you design and develop the perfect site instead of settling for one that’s almost right. More than that, WPClover provides a team of experts to help each step of the way.

What is Wix?

Wix is a website building platform that offers free website creation and hosting. The company prides itself on providing ready-made websites for beginners and small businesses to create an online presence. Wix offers several options for website themes and templates and makes simple customization more accessible. The platform falls short in several areas, however.

The free version offers a set amount of options and build-outs, which may not meet your needs. You’ll also have to deal with Wix advertisements on your site unless you decide to buy into a subscription. The free version also doesn’t come with premium support, which is another add-on found in the subscription versions.

The ease of use and free hosting makes Wix an instant contender for anyone looking to start a website, but after a little more digging, we see the need to buy into a subscription. Wix offers four tiers of subscriptions. Mostly, the subscriptions help with removing ads to give your brand priority. You’ll start to get better support services, more storage, and the ability to connect your domain.

The biggest problem with using Wix is the utter lack of back-end help. There are no services to help with maintenance, scalable development, or automation. The platform doesn’t lend itself to anything more than putting content on a website.

You get what you pay for

Wix offers a free product, but it is so limited, users have little to no control over anything aside from what content goes on their website. Wix hosts their websites on physical servers around the world, which has a higher risk of security breaches and crashes. There are no health scans or performance monitoring.

The limited amount of storage on the free version is another enormous drawback. Photographers, bloggers, marketers, and other content-heavy businesses are forced to buy into the subscription tiers to get enough storage. Videographers have to buy into the subscription tiers merely to house 30 minutes or more of video.

Wix also forces customers to buy into a subscription to connect their domain. Regardless of if you already have one or get one through Wix, you won’t see any valuable analytics without connecting your domain. Google Analytics and Facebook Pixel are available but not on the free, basic product.

Get what you need

As a Wix alternative, WPClover offers website templates, design, development, hosting, and everything else with a comprehensive WordPress solution. Everything Wix offers for free and everything provided in the premium subscriptions are covered in the WPClover Starter kit. Wix focuses almost exclusively on the front-end of your website except for helpful web-apps. WPClover helps design and build your customer-facing content with expert advice. However, WPClover handles something much more crucial, maintenance.

WPClover’s cloud hosting gives you the peace of mind of a secure, fast server, and developing a site on WordPress opens many possibilities. The most valuable product offered in a WordPress solution is maintenance. WPClover continually monitors your website for potential security issues and keeps all of your plugins up-to-date to make sure your website is operating correctly.

The best part about a managed WordPress solution is knowing you’re getting the best website possible, regularly maintained, and with a team of experts in support of any needs. Unlike the rigid setup of Wix, WPClover allows you to make unlimited WordPress requests to add functionality or tweak your site for better performance. From your initial idea to launch day and beyond, WPClover makes sure you get the website you need without losing the time-consuming stress of securing and maintaining it.

Wix provides an inexpensive solution to a complicated problem. Your website is your face for your customers. If you only need your phone number and logo on a website, maybe a free, elementary website is the best choice. If you’re like most companies, you’ll want your website to stand out, showcase your brand, and customized to your exact needs.

Managed WordPress solutions provide all of those needs and much more at a manageable cost. Wix simply can’t begin to offer the same level of service on the front-end or back-end as WPClover. Building and managing a website is a daunting task to do right. You need a plan to help you save time and money on your way to an engaging product you can be proud of.

We would love the chance to talk more about your needs. Reach out today, so we can show you how much value a managed WordPress solution provides.

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