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How to Maximize Your First Time with Facebook Ads

How to Maximize Your First Time with Facebook Ads

How to Maximize Your First Time with Facebook Ads

 

Advertising as a small business is daunting. Where do you start? Do you have a budget? Who is your target market, and how are you targeting them? Massive corporations like Nike or Verizon can spend millions of dollars on TV and web ads, but you don’t need all of that to be successful. Marketing for your business is challenging, but you have options for any budget.

Marketing has changed over the past decades. Billboards were the end all be all of advertising once upon a time. While they still dot the interstates, advertising opened to new mediums like TV and radio. The problem was marketing on these mediums was still prohibitively expensive. Relying on word of mouth recommendations and storefront signs only go so far. 

Fast forward to the social media boom. Now small businesses have a diverse collection of options for advertising. Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube…you name it, you can pay money to promote your product on it. Social media is more budget-friendly for small businesses. 

The new challenge is learning how to target your market surgically. Trying to attack the whole market is an excellent way to waste money. Identify who you want to reach, and strategize from there.

While there are several platforms to try, here are some ways to maximize your first time using Facebook ads. 

 

Strategize

“By failing to prepare, you are preparing to fail” – Benjamin Franklin.

Just like starting a business, you need a plan. Marketing is challenging, and trying to “make it up as you go” can be devastating. Start to form a strategy focusing your message on your target audience. What is your goal? Are you trying to drive customers to your website? Or maybe you want to build an email list. 

Build a timeline for your strategy. Decide when to launch or if you want multiple launches based on your campaign. Knowing the browsing habits of your demographic can make or break your plan as much as anything else. Luckily, there are plenty of tools available that can help define browsing activity.

 

Know Your Market

Who are you targeting? This should be the first question you answer when you start. The next question should be ‘why?’ We talked about not trying to attack the entire market. Market researchers exist specifically to give you data on various demographics. Whatever you need to know, chances are they have the data. You know your product better than anyone. You also know who is buying it. 

With Facebook, you can create highly targeted ads focused solely on your market. Be as broad or as surgical as you want. Pick through different keywords and age groups to narrow the crowd, and tailor your content accordingly.

 

Set a Budget

A few months ago, we sat down (virtually, of course) with Social by Steph’s Stephanie Smith to go into a little more detail about Facebook ads. She let us in on a few trade secrets like never hitting the “boost” button. It’s designed to convince you that spending $5 more will help reach more people, but really, $5 won’t do much either way. 

Why? 

Nickel and dining your way through a marketing campaign is a waste of money. Thinking that reaching tens of thousands of people by spending $15 on Facebook couldn’t be more incorrect. Don’t get us wrong, traffic is traffic, but you want the right people. You can expect to spend at least $30-$50 per day. You’ll have a much better chance of reaching the right audience. 

The moral of the story is if this is out of your budget right now, you need to save until you can contribute between $500-$700 per month. Otherwise, you are spending money and not accomplishing much. 

 

Set a Timeline

Setting a timeline can be tricky since you are trying to balance your budget with your marketing goals. Your marketing plan should consider campaign duration, but you need to set a distinct timeline to keep yourself from overreaching. When you start to see success with an ad campaign, the temptation to keep rolling forward is intense, but remember, you have a budget. Stick to it!

 

A/B Testing

No one is perfect. Your first ad campaign won’t be perfect either. However, you can do something called A/B Testing. A/B Testing is a process of showing two variants of an ad to different audiences and seeing which drives more clicks or conversions. In your case, different variants might be writing other text or using a different image. If you’re making a video, you could try different voiceover scripts or narration. 

The goal is to create two different ads with the exact same narrative. A/B Testing is invaluable as you begin a marketing campaign because you can try out different versions before committing your whole budget. The good news is that you don’t need an enormous sample size to figure out which ad tests better, so don’t worry about blowing your money on an ineffective ad. Start small with each version, see which performs better, and then put everything behind the more successful 

 

Learn

Learning from what works is essential. Learning from what doesn’t work is vital. Try using key performance indicators (KPIs) to monitor your success (or lack thereof). KPIs are invaluable and used across every industry. When starting your campaign, have a clear picture of what you want to accomplish. Do you want 30k more page visits? Create benchmarks at specific times for 5k, 10k, and so on to monitor your progress. If you’re not hitting your KPIs, learn from your opportunities, and improve. 

Your first time using a Facebook ad may be discouraging if you go in shooting for the moon. It’s ok to be ambitious, but set realistic expectations. Sit back and watch your campaign unfold, and most importantly, learn everything you can about where it’s useful and where it’s not.

 

Commit

Nothing ventured, nothing gained. Many first, second, or even third attempts with a marketing campaign can fail miserably, but don’t be discouraged! Learn from what went wrong, and go into your next shot with a better plan. You need to commit, though. We talked about the pitfalls of trying to nickel and dime the system, so go all-in when you go in. 

It feels risky to sink a large amount of money into advertising, but remember, advertising exists on nearly all platforms because it produces results. Commit to your strategy and your timeline. Commit to your budget, and commit to making a successful campaign. That’s the only way to be successful. 

 

Marketing on Facebook

Facebook is one of the most budget-friendly advertising platforms available. We recommend it due to the pinpoint market segments you can target and the ease of use. Ad campaigns are challenging, so choosing a platform that’s easy to use will help immensely. 

Luckily, Facebook provides some guidance as you go about creating your ad(s), so you’re not lost in the weeds. But at the same time, you need to create an engaging ad or watch your money disappear. Do your research, make a plan, set a budget, monitor your KPIs, and commit to the process. Facebook can help to a point, but being successful is up to you.

 

You’re not alone, though. Small businesses need help all over the place, not just marketing. Shamrck is a complete website and business management suite with everything you need to be successful. Start your free trial to see why Shamrck is right for your business.

 

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Why You Need a Development Team

Why You Need a Development Team

Why You Need a Development Team

Going it alone is hard. Business owners are well aware of this maxim because it applies to every aspect of running a company. Building and maintaining a website is no different. Website builders help users get started, but the perfect site requires more than a basic template and a few words. Resources like articles and videos help, but the most useful resource of all is a development team.

Most business owners aren’t also web developers. You don’t have time to learn how to code and create a custom website that fits your brand. Maybe you’ll find a template that’s close enough to what you want, but what happens when you’re ready to grow into something new? What happens when your simple site needs to be much, much more?

This step is where going it alone becomes more challenging. Choosing the right content management system (CMS) is critical. Content management systems come with all kinds of tools and resources. 

Development teams know exactly how to leverage those tools and resources.

 

What is a development team?

Businesses starting from scratch need to determine what approach they’re going to take to build their site. Will they use a website builder and simple templates? Some do, but general templates recycled styles don’t help a business stand out in the crowd. In today’s market, every business needs an online presence. Building a site with a fundamental website builder like Wix or Squarespace is like putting an ad in the White Pages (no one really sees it). Using a development team is like putting up a billboard on Main St.

Development teams come in all shapes and sizes, but the leading roles are web developers and web designers. People like to conflate development and design even though they’re two very different aspects of a website. Development is the construction of a site, the custom coding and creation. On the other hand, design refers to the aesthetics of the website, the schemes, and the look.

We can break these teammate roles down into a little further detail.

 

Back-End Developers

The back end of your website is where all the magic happens. Every click navigating to another page, every video on auto-play, and every pop-up happen because a back-end developer built it. Businesses need them to create custom elements that will make their website functional. These elements include site security and other applications, so finding the right back-end developer is essential. Developers also help build the kinds of flexibility that allow site owners to receive and manage user information. 

 

Front-End Developers

Front-end developers focus on user experience. The back-end developer will create the system for running searches or navigation, but your front-end developer makes it look awesome. The spinning wheels, zoom in/out buttons, and feature locations (among other things)? All of that stuff comes from on the front-end. 

Finding an excellent front-end developer is every bit as important as your back-end. The user-experience helps define your website. Visitors will judge not just your site but your entire business based on how your site behaves. An essential part of behavior is across multiple platforms. Your website needs to function the same whether someone visits on a computer, tablet, or phone. 

 

Web Designers

Web designers work in tandem with the developers, but they work on different aspects that flow together. The designer creates the look and feel of your website. Starting with the overview “template” of ideas, a designer will work closely with you to organize color schemes, create custom graphics, and help with the overall concept. Your brand is on display, and your brand is your business.

Keep in mind that designers are not developers. While they may have some experience with coding, their function is to design, not build. Working with a designer is almost an essential part of building your website, but you can’t count on them to make your site function.

 

Use a development team to make a change.

Website builders like Wix and Squarespace are extremely limited. Users start because the platforms offer attractive templates and a user-friendly dashboard. After a while, people realize their website can’t grow with their business and look elsewhere. 

If you already know there’s no future with a site builder, why bother at all?

Luckily, there are ways to migrate away from these other platforms (see our guides on Wix and Squarespace). Moving can be a challenge if you’re looking to do more than just change the look of your site. Using a development team to help you make the move removes confusion and limits mistakes. Plus, you get the bonus of expanding your current functionality by using developers to create new tools. 

 

Why you need a development team

The DIY route is challenging. As we mentioned before, you need a website. With internet traffic trends the way they are, your site needs to shine above everyone else. It has to be functional and chic. You need a website that represents your brand without sacrificing the user experience. More than anything, you need to be able to make changes. No business is the same. There is no one-size-fits-all solution, so saving the ability to build custom features is essential.

Development teams do all of that for you. You get to choose the direction you want to go, work with the team, and watch as they turn your ideas into a beautiful website. The best part? You get to focus on the most critical aspects of your company, your customers. Some people believe they don’t have the budget for a development team. There are teams for all budgets, but all you need to remember is how much time and energy you’ll spend to build the perfect website. How many hours of work will you lose while you fumble through building a site? Compare your budget against how much money you’ll drop by not running your business and see how much it really costs to hire a development team.

 

We’d love to chat with you a little more about why a development team is a perfect business solution. Reach out, and let’s get started!

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How to Move From Squarespace to WordPress

How to Move From Squarespace to WordPress

How to Move From Squarespace to WordPress

Squarespace provides an easy-to-use website builder. There are some templates and drag and drop functions, but Squarespace isn’t anything special at the end of the day. Sooner or later, many users see the limitations and conclude that they’re better off moving away. If you’re looking to move from Squarespace, there are some essential things to consider. The move tends to be over to the more flexible WordPress.

 

Why is WordPress Better Than Squarespace?

WordPress is much more dynamic. Squarespace puts you in a box, and all sites are basically the same. With WordPress, the possibilities are endless. Using the right developer, you can create the perfect website designed to your specific standards instead of someone else’s. The intricate capabilities of WordPress are invaluable to a company trying to define an online presence. Squarespace limits your options to the point you can become frustrated over what should be simple features. 

The move from Squarespace to WordPress opens up a vast array of opportunities to improve your brand and increase your traffic. The only question is, why haven’t you already moved over?

 

Export Content

Of course, you already have content on Squarespace, and starting from scratch is not an option. The good news is that you can export much of your information automatically. You can easily export your blog posts and pages. Unfortunately, you can’t export everything so easily. 

Squarespace won’t let you export:

-Album pages, indexes, product, or events
-Blocks like audio or product
-Custom CSS
-Style changes
-Squarespace template

Even so, the bulk of your content can be uploaded onto your new site reasonably smoothly. Luckily, the aspects of the information you can’t bring from Squarespace is replicable in WordPress, and again, working with a design and development team will help a lot. 

To Export

  1. Log in to Squarespace and go to the “Settings” option on the left-hand side of the screen for whichever site you want to export (if you have multiple sites).
  2. Scroll down to “Advanced,” and from there, select “Export.” You’ll be asked for the export site, so be sure to choose WordPress if there are multiple options.
  3. Wait for a pop-up letting you download the information. *If you have multiple blog pages, you’ll need to choose which one to export before proceeding. 

 

Point Domain to New WordPress Install

If you purchased a domain, you’ll probably want to carry it over to your new WordPress site. The task isn’t difficult. You’ll need to change your domain’s nameservers to point to WordPress instead of Squarespace. 

The only word of caution may be to make sure you’re ready to make the switch ultimately. You can work with your WordPress host to set up a WordPress staging site. This way, you can handle any Squarespace traffic while waiting on the work to be finished for your full website. 

Remember to go to your domain registrar to change the settings too. Once you have your site built and domain pointed to WordPress, you’ll ultimately be ready to move from Squarespace.

 

Import Content to WordPress

Now that you have your .xml file, it’s time to import. 

  1. Head over to your WordPress dashboard and find the Tools menu. 
  2. When you click on Tools, you’ll see the import option below.
  3. Click import next and find WordPress at the bottom of the list, and then click Install Now.
  4. The link will change from Install Now to Run Importer.
  5. From here, choose the .xml file to import, and click the upload file and import. This step will get the upload process started. 
  6. The next page you come to will offer to create a new user for this upload, but your best bet is to select a current user from the dropdown list.
  7.  Check the import attachments box and submit!

 

The last step is to make sure your content is uploaded correctly. Check your pages and posts to ensure everything is where it’s supposed to be, and it looks good. If not, you may need to make changes page by page, or you can start the process over to try again.

 

Import Images to WordPress

We discussed at the beginning that not everything shares over flawlessly. You’ll notice some or all of your images when you move from Squarespace did not load. You have a couple of options to add them back in. First, you can go one page at a time and upload each image one by one. That method can be a little tedious, though. Luckily, there are plugins available to help with the task. 

Plugins like Auto Upload Images will find URLs in your post and automatically upload the image files to your WordPress media database. Rather than going page by page, the plugin will let you mass select posts and pages and then do a bulk action to update all of your pages. 

  1. Go to your “Posts” page in WordPress
  2. Select all of the posts you need to update
  3. Use the bulk action dropdown and click Edit and then apply
  4. A new window will appear, but you won’t need to make changes. Just click Update.
  5. All the images from your Squarespace pages should now be showing up on your WordPress pages.

 

Configure Permalinks

Permalinks are how traffic finds your website. When you posted something on Squarespace, you received a permalink resembling something like https://example.com/blog-post-title. WordPress can mimic that or other types of dynamic permalinks through a quick setting change.

  1. Go to the Settings in your WordPress dashboard.
  2. Click Permalinks to open the menu
  3. Select the Date and Name option since it’s the most commonly used.
  4. Use the custom structure to recreate something close to the Squarespace link. Since theirs is usually a date-page-post, you can create a custom structure using a dynamic link. For example .com/%year%/%month%/%day%/blog/%post%
  5. Hit save changes to lock everything in place.

 

Recreate the Template in Divi

You can’t take your Squarespace template with you, and most people don’t particularly want to. However, if you’re in love with the look, you’ll be able to recreate it with Divi. Divi’s page builder option gives you a vast amount of possibilities to effortlessly insert rows, sections, columns, text, blocks, etc. Creating the look and feel flows smoothly, and Divi offers excellent customer experience to help. 

The Divi builder makes it easy to take your current content and build it into the same type of template you had or if you prefer, a brand new look. You have options like custom CSS, responsive editing, and simple drag and drop tools, among others. If you’re not ready to build from scratch, Divi also has an immense library of pre-created options. 

 

Leaving Squarespace

The move from Squarespace is inevitable for a lot of people. The system can be clunky, limiting, and expensive for what you actually get. WordPress provides a much better opportunity to make something with more flexibility that better represents your brand and lets you grow. The change can be difficult, though. Despite the step-by-step instructions above, your site and user experience can get lost in the shuffle. 

Professional firms like WPClover are here specifically to help you make your WordPress site precisely the way you want it instead of how someone else wants it. We’d love to talk more with you about how working with us can save you time and money, not to mention all of the perks that go along with a WordPress website. Reach out, and let’s get started!

 

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How to Leverage Facebook Ads

How to Leverage Facebook Ads

How to Leverage Facebook Ads

How to Leverage Facebook Ads

 

Interview with Digital Insomnia’s Stephanie Smith

 

This week we’re very excited to sit down with Stephanie Smith of Digital Insomnia. Stephanie is the founder and Chief Insomniac at Digital Insomnia, an Atlanta-based consulting firm offering social and digital advertising help to small and medium-sized businesses. 

 

How did Digital Insomnia get its start?

I started my career at a startup called BLiNQ Media, which was one of Facebook’s first API partners. I’ve been doing Facebook ads since before there was a platform to manage them; I would have to build ads piece by piece manually. I was at that company for almost four years; it’s been my favorite experience, but I digress. After I left there, I became the “millennial job hopper,” averaging ten months at a company. I was looking for that same contentment I had at BLiNQ but couldn’t find it. Eventually, I realized I had to create it for myself. I was already doing some side hustle work helping friends and old colleagues. I noticed a gap in the market where there were businesses that had budgets to run campaigns but not enough to hire an agency that I would typically work for. I created Digital Insomnia to service those businesses by bringing my agency and Fortune 500 experience to their pockets. As of late, I noticed another gap of entrepreneurs working on even tighter budgets but still needing the knowledge to move their businesses in the right direction, so I started teaching what I know. I host workshops ranging from 15 to 250 people, I’ve taught classes, and I just launched my online course teaching everything you need to launch and manage an ads campaign on Facebook and Instagram.

So you found a calling and decided it was time to turn that calling into a company helping businesses with advertising needs but not the right resources. It sounds like a perfect match! Thank you so much for hanging out with us to talk a little more about social and digital advertising. We were hoping to focus specifically on how to leverage Facebook ads.

What are the benefits of using Facebook for an ad campaign? Why not other social media platforms?

Well, to be honest with you, Facebook isn’t the end all be all. It’s really about the nature of your business and where your audience is. It’s essential to understand the behaviors of your audience, so you know where to find them and speak to them. For example, if your customers are younger, they probably aren’t on Facebook. However, the buying power is substantial on Facebook, Instagram, and Pinterest. Facebook is a go-to in the strategies that I put together because they have the most active users, and their tools/features are the most robust. I can find the right audience and do some cool stuff to impress them at the same time that some other platforms are lacking.

 

In that case, a business looking to leverage Facebook ads will love the robust tools and an active audience, but how can we make sure the right people see our advertisements?

Well, first, you need to know who the right people are. Identifying your audience as an entrepreneur or business owner is crucial to the success of a campaign. When I teach people how to strategize and manage their own ads campaigns, we start with creating ideal customer personas, at least three. At that point, you can create audience categories based on the details within those personas. You then allow those categories to guide you when building your audiences on the platform.

 

Three personas. That’s a great way to view creating a target demographic and paints a clear image of what a business needs. Identifying the right audience is one of the biggest challenges next to figuring out the right budget. On that note, is Facebook good for a business on a budget?

Absolutely. But you can’t nickel and dime the system. Trying to spend $5-10 per day won’t get you any results; just take that money and go to lunch instead. If you are working on a tight budget, then you need to plan. Save money until you can contribute at least $500-750 per month. With a tight budget, make sure to get a niche for your audience. Don’t try to spend $500 with an audience size of 20 million; it’s like getting nosebleeds seats and yelling at the QB.

 

In March of 2020, the Covid-19 pandemic hit American businesses hard. How should global issues such as the Covid-19 pandemic affect our strategies?

Typically with natural disasters or even mass shootings, the recommendation is to shut off ads for a while to allow the news to blow over. However, this is different. Right now, people are on their screens more than ever, and brands should be taking advantage of this time. It’s not insensitive to be advertising right now. Especially as a small business, you will need this just to survive. No one wants to see a small business die during a time like this, so people are still supporting their favorite brands. Don’t suffer in silence; use ads to share your story and let your audience know that supporting right now is keeping a small business alive. 

 

As much as we hate to accept these kinds of things do happen, it’s good to have a plan in place. Sometimes, changing up a strategy or creating a brand new one is the right option. Thinking about the bigger picture is tough, but making sure your audience knows you’re a small business needing support is worth the money right now.

 

What is the best piece of advice you can give to someone starting their first campaign on Facebook?

There are a few things:

  1. Don’t click that Boost button. Facebook designed it to spend your money quickly and not give you any real results. It will tell you that $5 will get you whatever reach. Which leads to be #2.

2. Budget to spend no less than $30-50 per day. Facebook/Instagram are pay to play platforms, so trying to nickel and dime the system will get you nowhere.

3. Learn how to use the tools properly. This may be a shameless plug, but I mentioned earlier that I created my online course to teach entrepreneurs and small business owners how to manage their own Facebook and Instagram ad campaigns. Don’t waste money fumbling your way around Facebook’s platform; learn from an expert and get a 7-10x return. Interested? Socialbysteph.teachable.com

 

Nothing shameless about a little self-promotion! We know the value of creating an online course. On that note, what’s one thing you know now that you wish you’d known when you started in digital media?

I really didn’t know what digital media was before I started. I randomly fell into an internship with BLiNQ. I went to Georgia Tech to be an engineer and ended up switching my major to Business Management and Marketing. Digital media was a way for me to mix my interest in marketing with my love for numbers. One thing I do appreciate with the way I started is that I learned what all the metrics and equations were before doing any real media management. I began by doing reporting in the most old-fashioned way possible and also how to tell a story from the numbers. So if I could pass advice to anyone looking to get into digital media, it’s learning the numbers first; it will help with intuition as you are managing campaigns.

 

That’s excellent advice for anyone using digital media! Well, we really appreciate your time, Stephanie. This conversation has been great for anyone learning how to leverage Facebook ads into their marketing campaigns but also for anyone using digital marketing in general. Head over to Digital Insomnia’s site to learn more about what Stephanie and her team do, so you can rethink your marketing strategy.

We’d love to chat about your website goals too! Advertising for a website doesn’t do any good if you’re missing the essentials like a fast, reliable server and relevant content. Schedule an appointment with the experts at WPClover for a website assessment and take steps toward a better site!

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7 Elements Every Business Website Should Have

7 Elements Every Business Website Should Have

7 Elements Every Business Website Should Have

Your business’ website is the face of the company. Many elements have to come together to make a successful website. How does your site perform? Sometimes, all we need is a little overhaul. Other times, we need to rebuild (or build!) from the foundation. The goal is to incorporate essential elements like mission statements, content, and reliable hosting into a website we can run confidently. 

Successful websites show up on the front page of Google searches and maintain a high number of page views. Does your website check all the boxes needed to be successful? Here are seven elements every business website should have.

 

Discuss your business core first.

Think of your 30-second elevator pitch. Do you go off on tangents about non-essential parts of your business? No. You stay on point and focus on your main value proposition. Does that mean you ignore your other products and auxiliary features? Of course not!

Your job is to build value immediately. The homepage of your site should be brand intensive with dense amounts of services you provide. Short descriptions are best for your services, but make sure they are teasers to get traffic to navigate to other pages. 

Yes, your secondary products are essential, and yes, they deserve attention. However, your website needs to start with the basics of what your business does.

 

Branded design

Few things are more critical to your company’s image than a detailed brand design. Your brand is how you want people to identify your business. Branding is how you become memorable and known in your field. Some people conflate branding with a fancy logo and a chic color scheme. 

Just Do It.
Eat Fresh.
Love the skin you’re in.
I’m lovin’ it.

Immediately, you can name those brands, what industry they’re in, and the products they’re best known for. However, Nike, Subway, Dove, and McDonald’s didn’t get there overnight. That level of recognition comes with a mix of design and positioning.

Your website will play an enormous role in both. Site design is a crucial step toward an online presence. It defines the look and feel your traffic gets as soon as they visit your site. This first impression is your chance to make your brand as memorable as possible. Don’t overlook it!

 

Who we are

Every successful business understands it needs to be relatable. Your website provides an excellent opportunity to tell your story and your mission. Where do you come from, and how did your business get its start? Talk about your experience in the industry and your phenomenal team. Help your customers understand your company on a personal level. 

Channel all of that biographic information into your company’s mission statement. We know who you and your team are and when the company started. But what do you do? This space is another opportunity to showcase your core business beliefs. Express why your company exists and what you bring to the table.

The “who we are” section of your website is a place to show off. Share your expertise and why people should trust you with their business. Now is not the time to be humble. The competition isn’t. 

 

Contact us

Offering a way for customers and leads to connect seems obvious. However, there are a few things to consider. Try to avoid listing emails or phone numbers for security reasons. Giving an email address is asking for spam, so do your best to stick to communication forms. 

Most companies can use a generic contact form, but sometimes we need to capture more data or direct communication to a specific person. Builders like Formidable Forms help create more intricate forms to fit your exact needs.

 

Content management

Writing content for your website is essential. From your mission statement to the descriptions of your services to any blog posts, you need to load your site with relevant content. For one, a large amount of relevant content will help your site show up on search engines. The more pages you create are more pages for search engines to index.

Knowing you need relevant content isn’t enough, though. You need to do your best to read your target audience. Are you looking for industry professionals who will already know the jargon? If not, you’ll want to avoid acronyms and other technical lingo. Visitors who aren’t familiar with the industry will be lost and leave your website. 

Sometimes businesses fall into the trap of writing unreadable content just to fill up pages. This error leads to confusion or perception of laziness. Content may be the most important element of your website, so take the time to write thought-out pages. 

 

Optimized speed and performance

We discussed the need for content regarding SEO, but just as critical, your website needs to be fast. Page load speeds carry a lot of weight with search engines. Everything about your website may be better than a rival, but if you have a slow server, their site might perform better in searches leaving you one step behind. 

Not only does a slow page speed hurt your search engine status, but you’ll also lose traffic. Pages have approximately seven seconds to grab and retain someone’s attention. If your website takes four seconds to load, your chances of keeping a visitor on your site diminish dramatically. 

Your focus should be on a fast, reliable host. Keeping your website up to industry standards for speed and performance can make or break your site’s success. 

 

Maintain what you have.

Building a website is only the beginning. Everything you create needs constant maintenance. From updating plugins to writing new content, your site needs to stay fresh. Regardless of how amazing an article is, it’ll be replaced by something more modern in searches. Some pages will be (somewhat) evergreen, such as your mission statement, but blog posts and articles need to be updated frequently. 

One easy way to maintain fresh content is to stay up to date with current events and tie articles into topical situations in your industry. Trends are always changing. Make sure your site can keep up.

 

Summary

Successful business websites incorporate several various elements. Each one has its different purpose, but without them, you can fall behind the competition. Make your company relatable, and create a memorable brand. Make sure people can get in touch when they need to! Write relevant content with frequent updates, and make sure your website loads fast enough to keep people around long enough to read it. 

Building and maintaining a business site you can run with confidence takes a lot of diligence, but you can make life a little bit easier with a blueprint. Does your website have all the right elements?

 

WPClover is here to help get your website where it needs to be. Schedule an appointment with our experts to analyze your website and discuss how to improve. 

 

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