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How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

 

What is content curation, and why is it helpful? At its most basic, curation is scouring other content sources to bring in new content for your audience. We all know content drives SEO. Whether we’re focused on keywords, relevance, or recent posts, content curation can help immensely. We can look at it another way. You and your team can only produce so much content. You have too many other things to do, and creating new material all day every day is impossible. However, staying relevant in searches depends on posting a lot. 

How do you meet the demand?

The solution is more straightforward than you think. For a website, content curation services allow you to pick and choose keywords that fit your field, website, topics, etc. You can pull blog posts and articles from all over the web to bring into your website, and voila! You have new content. The marketing team may be able to create engaging material, but readers want variety. They want to see what you think is interesting. After all, they’re on your website because you’re the expert.

Best of all, content creation is easy. You and your team don’t have to comb through other websites all by yourself. Integrated systems can do that for you and even post content directly to your site or social media.

 

Start with what you know.

The first goal for any website is to create an audience. Using original posts and blogs is a step in the right direction, and a massive social media campaign can help. Write about your field, product, and things that make you an expert. Over time, customers and other traffic will look to you for guidance and expertise. 

Make sure to cover a wide range of topics still while you build your content machine. Don’t pigeonhole yourself by focusing on one or two aspects of your field. You can quickly get stuck in a rut, and customers will lose interest. You can always find new topics to write about, so start creating your library with plenty of variety.

 

Start curating content. 

One of the more significant challenges of curation is finding the best strategy. You don’t have the resources to create new content continually. Randomly using a Google search is like throwing darts blindfolded. You need something efficient to help. 

Where do you start?

Content curation is not new. The benefits of posting fresh, new content are immeasurable, and the most remedial understanding of SEO tells us this strategy helps your rankings. Content curation software does everything for you. Getting started is as easy as choosing a keyword or phrase and letting the software go to work. These services scour every corner of the web for articles and posts fitting your description. 

Be sure you know what to do with the content when you get it, though. Curating content and leaving it to rot on the back-end isn’t doing you any good. Displaying your content is where these services provide more value. 

 

Validate your content.

How many times have you heard, “don’t just read the headline?” It’s natural for us to see some buzzwords and immediately think the article is a perfect fit. Sometimes, it’s not. The essential thing you can do when curating content is to read the content! Read for style and accuracy. Someone slapping a good headline on a terrible article doesn’t do you any good. 

Check to see if the post is articulate and thought out. Does it convey the same message or theme you want to present on your site? You are trusting someone else with your traffic, so don’t do it lightly.

 

Where to put your content

Most websites have a page dedicated to blog posts, but nothing says you have to stop there. Your homepage is the face of your website. Why not add your curated content there as well? You’re adding outbound links to your pages and showing that your business stays apprised of all the developments and news in your field. 

 

Growing your audience with curation.

The end game for content creation is growing your audience. More content means your score higher in search results, and giving your readers a little more variety helps retain what you already have. More of a crowd means more eyes on your products and more opportunities for sales. 

Plus, growing your audience can mean growing an email list. Email drip campaigns are incredibly useful for things like sales and marketing. Content curation helps get you there just by adding a few new words. The best part is there’s no reason to overthink anything. Use a content creation tool, do a quick quality check, and post it on your site. 

Growing the prospect and lead audience for a small business is a matter of survival. The best way to do it is by reaching out and staying in touch with internet browsers. Content curation is a way to get more eyes on your website without creating more work for you or your team. 

 

Shamrck is a complete website and business management suite, helping you stay organized and save time. Our content curation feature focuses on the end-user to make life easy and get results. Start your free trial of Shamrck to see the advantages of having all your tools in one place. 

 

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5 Reasons Your Website Needs a Blog

5 Reasons Your Website Needs a Blog

5 Reasons Your Website Needs a Blog

 

Why do company websites maintain a blog? Online stores shouldn’t need to write articles about clothes to get customers to buy a shirt. How can writing blog posts help a restaurant chain drive more business? The truth is every industry is constantly changing. Cooking trends update frequently, and the content needs to keep with the times.

Blogs are an online series of pages with articles. As opposed to academic articles, blogs tend to be much more informal and conversational. They typically run 800-1,000 and can cover almost any topic. These online articles allow the writers, or bloggers, to use a comfortable writing style to convey information about their business, industry, or everyday life. 

For businesses, writing blog posts serve several purposes. Websites are no longer optional for companies. Businesses, large and small, maintain blog posts in addition to the more traditional elements of a website. We’ll talk about why your website needs a blog, and what it can do for your business. 

Here are five reasons you need to start a blog immediately.

 

SEO

One of the most heavily weighted search algorithms revolves around fresh, relevant content. For SEO, a popular blog is essential. Search engines like Google use a series of query algorithms to rank websites. The results aren’t usually turning up articles from 15 years ago. We need to see the most recent information available. Search engines prioritize keywords and phrases, so writing new content isn’t always enough. We need to be specific.

Another tactic we need to consider for SEO purposes is volume. We need to flood the web with keyword dense content. Remember, search engines look for fresh content, so active websites are more likely to perform well in searches. Write with a focus on the exact topic you think will attract traffic and new business. This method will help you write several pieces with a similar concept, so you begin to grow your optimization organically.

 

Show your expertise

Blogs are a phenomenal way to increase organic SEO, but additionally, blog posts are an opportunity to show off your knowledge of the industry. Most people don’t want to learn biology from a historian. We want an authority in the field. A regularly updated blog is how you prove you are the expert. Industries change and progress every day. You need to show you’re keeping up and that customers can trust your expertise.

 

Connect with your customers

Since blog posts follow a conversational tone, you can be a little more informal. Academic articles feel stuffy and unrelatable, but blogs can convey the same level of information in a much more readable way. Writing in a conversational style helps your readers connect with you and put a personality to the words instead of only a name.

Connecting with your customers carries another benefit, repeat traffic. When you write excellent content that engages readers, they tend to come back for more. That effect keeps them on your site longer and more likely to convert from reader to customer. Repeat traffic is a gold mine. Don’t overlook it!

 

Targeting

Choosing your topics can be tricky. How do you know what to write about? The main question to answer is who your target demographic is. Unless you run a very niche market, you’ll probably have several demographics. The goal is to write each post with one demographic in mind.

Imagine running a culinary website. New and creative recipes pop up every day, but really, everyone is making a variation of an old dish. What brings in the traffic for your site is your blog content. You can tell stories of how you came up with recipes. Hunting for bakers? Write about your first baking experience, what you learned, how to bake your dish, and where to buy your cookbook. You connected with bakers, in particular, shared your recipe, and sold your product. Win-win-win!

While that example is for a cooking site, the same recipe (get it?) applies to any field. Determine who you want to reach and write directly to that group.

 

Helps build your email list

First, if you don’t have an email list of customers and potential customers, stop reading now and get started on one. Email lists are crucial for everything from announcing giveaways to providing business advice to just flat making sure people know you’re still there. Regular email blasts are also a great way to refer old visitors back to your website with links to new posts or announcements. 

Blog posts can help build that email list. Websites use various ways to gather email information, but one of the most popular ways is requiring visitors to sign up for a newsletter to continue reading a post. We also use pop-ups or a good old-fashioned invitation to subscribe at the bottom of the page. No matter what method you use, the crucial ingredient is excellent content. People will only want to sign up if they look forward to reading more of your work.

Summary

Blog posts are not only an essential part of a modern business website, but they can also be fun! Connecting with a targeted demographic of potential customers to write content regularly is excellent for you and your team too. Blogging is an outlet to show what you know and write with your own voice. The benefit of organic SEO growth is a by-product of a quality blog. 

If you don’t know where to start, visit some other websites utilizing regular blog posts (like this one!) in your field and see how they’re approaching the task. You know your business and your industry better than most. Pick a topic and start writing!

Still not sure where to get started? Or, maybe you just need a little guidance. Schedule an appointment with experts at Shamrck for a one-to-one conversation on starting a blog or some tips and tricks on improving.

 

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