So many companies only focus on signing new customers. They offer special rates and sign-up discounts or spend thousands on marketing. However, the real profit comes from customer retention. Why pay more money to focus on new clients when you already have a customer...
Why You Need a Development Team
Going it alone is hard. Business owners are well aware of this maxim because it applies to every aspect of running a company. Building and maintaining a website is no different. Website builders help users get started, but the perfect site requires more than a basic template and a few words. Resources like articles and videos help, but the most useful resource of all is a development team.
Most business owners aren’t also web developers. You don’t have time to learn how to code and create a custom website that fits your brand. Maybe you’ll find a template that’s close enough to what you want, but what happens when you’re ready to grow into something new? What happens when your simple site needs to be much, much more?
This step is where going it alone becomes more challenging. Choosing the right content management system (CMS) is critical. Content management systems come with all kinds of tools and resources.
Development teams know exactly how to leverage those tools and resources.
What is a development team?
Businesses starting from scratch need to determine what approach they’re going to take to build their site. Will they use a website builder and simple templates? Some do, but general templates recycled styles don’t help a business stand out in the crowd. In today’s market, every business needs an online presence. Building a site with a fundamental website builder like Wix or Squarespace is like putting an ad in the White Pages (no one really sees it). Using a development team is like putting up a billboard on Main St.
Development teams come in all shapes and sizes, but the leading roles are web developers and web designers. People like to conflate development and design even though they’re two very different aspects of a website. Development is the construction of a site, the custom coding and creation. On the other hand, design refers to the aesthetics of the website, the schemes, and the look.
We can break these teammate roles down into a little further detail.
The back end of your website is where all the magic happens. Every click navigating to another page, every video on auto-play, and every pop-up happen because a back-end developer built it. Businesses need them to create custom elements that will make their website functional. These elements include site security and other applications, so finding the right back-end developer is essential. Developers also help build the kinds of flexibility that allow site owners to receive and manage user information.
Front-end developers focus on user experience. The back-end developer will create the system for running searches or navigation, but your front-end developer makes it look awesome. The spinning wheels, zoom in/out buttons, and feature locations (among other things)? All of that stuff comes from on the front-end.
Finding an excellent front-end developer is every bit as important as your back-end. The user-experience helps define your website. Visitors will judge not just your site but your entire business based on how your site behaves. An essential part of behavior is across multiple platforms. Your website needs to function the same whether someone visits on a computer, tablet, or phone.
Web designers work in tandem with the developers, but they work on different aspects that flow together. The designer creates the look and feel of your website. Starting with the overview “template” of ideas, a designer will work closely with you to organize color schemes, create custom graphics, and help with the overall concept. Your brand is on display, and your brand is your business.
Keep in mind that designers are not developers. While they may have some experience with coding, their function is to design, not build. Working with a designer is almost an essential part of building your website, but you can’t count on them to make your site function.
Use a development team to make a change.
Website builders like Wix and Squarespace are extremely limited. Users start because the platforms offer attractive templates and a user-friendly dashboard. After a while, people realize their website can’t grow with their business and look elsewhere.
If you already know there’s no future with a site builder, why bother at all?
Luckily, there are ways to migrate away from these other platforms (see our guides on Wix and Squarespace). Moving can be a challenge if you’re looking to do more than just change the look of your site. Using a development team to help you make the move removes confusion and limits mistakes. Plus, you get the bonus of expanding your current functionality by using developers to create new tools.
Why you need a development team
The DIY route is challenging. As we mentioned before, you need a website. With internet traffic trends the way they are, your site needs to shine above everyone else. It has to be functional and chic. You need a website that represents your brand without sacrificing the user experience. More than anything, you need to be able to make changes. No business is the same. There is no one-size-fits-all solution, so saving the ability to build custom features is essential.
Development teams do all of that for you. You get to choose the direction you want to go, work with the team, and watch as they turn your ideas into a beautiful website. The best part? You get to focus on the most critical aspects of your company, your customers. Some people believe they don’t have the budget for a development team. There are teams for all budgets, but all you need to remember is how much time and energy you’ll spend to build the perfect website. How many hours of work will you lose while you fumble through building a site? Compare your budget against how much money you’ll drop by not running your business and see how much it really costs to hire a development team.
We’d love to chat with you a little more about why a development team is a perfect business solution. Reach out, and let’s get started!
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