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Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

SET 1 REP 9 WITH SHEFFIE ROBINSON Rectangle
Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and Marcus-Tor Strickland know what it means to pour your blood, sweat, and tears into your passion. Out of their efforts came Metric Mate. A patented virtual personal assistant with an advanced AI system. 

Metric Mate also hosts a weekly podcast that recognizes leaders from all over the spectrum. Brother M-T brings in extraordinary individuals to share their stories about how they shaped their fields. This week, he brought in Sheffie for a great interview. 

 

The Origin

One of the most prominent themes Sheffie refers back to is business owners’ needs to save time. Over and over, we hear about how DIY websites are inexpensive, but the time-suck destroys productivity. Where can companies go to consolidate all of their tools? 

Sheffie talks about the costs incurred by using various tools spread over several other services. Sites like GoDaddy give very cheap website options, but start adding in email services like Mailchimp. Add in Asana, Analytics, Security plugins, etc., and the costs go through the roof. 

Shamrck brings together everything onto one platform at one cost. Most importantly, Shamrck lets business owners outsource vital tasks that would typically take entire days. 

 

You Don’t Have to Do It All.

If there’s anything that we can learn from the pandemic is companies big and small need help sometimes. For many entrepreneurs and solopreneurs, the biggest realization is that outsourcing is not only possible but required for specific tasks. 

As Sheffie recounts, it’s easy for business owners to look past self-care and focus only on work. The idea that you have to do it all is wrong, plain and simple.Brother M-T puts it best when he talks about the Gates and Zuckerbergs out there that sit in a room 24/7 and grind out a product are the exceptions, not the rule. We have spouses, children, hobbies…a life! At some point, we have to bring in help. 

 

 

Going Beyond Business

The most important thing entrepreneurs can do is take care of themselves. A sound body and mind are the only way to maintain a successful business. Without the right mindset, the quality of your work and the work of your employees can suffer. Taking time to understand what you need is every bit as valuable as what the business needs, even if that means 30 minutes with some Chick-Fil-A fries and a lemonade.

There is life outside of work. Services like Shamrck help you realize opportunities you can miss when you’re too wrapped up in researching the best third-party applications to put on the homepage of your website. Give yourself every chance to experience life outside the office. Take it from Sheffie, burning yourself out is the quickest way to dramatically affect your business in the worst way. 

 

 

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How to Move From Wix to WordPress

How to Move From Wix to WordPress

How to Move From Wix to WordPress

Wix is one of many simple website creation tools businesses turn to have an online presence. The builder is easy to use. Users pick a template and use a straightforward drag and drop creation to construct a basic website. Wix isn’t complicated. It also isn’t versatile. That’s why users look to move from Wix.

WordPress blows Wix away when it comes to customization and flexibility. Users leave Wix once they realize they’re not building the website they want. Instead, users have to develop inside a box. Unfortunately, Wix doesn’t make a move to WordPress very easy, but we can still do it.

 

Why is WordPress Better?

WordPress is an explosion of options and possibilities. WordPress has everything someone needs to build the perfect website from premade templates and plugins to the ability to create intricate customizations. Wix starts as an attractive option because the interface is user friendly, and the templates are enticing, but as the saying goes, you get what you pay for. 

As your business grows and your needs grow, Wix’s limitations become more and more evident. The Wix app store sports a paltry 250+ plugins to improve functionality. WordPress features more than 50,000, ready-made plugins affecting every part of your site. Wix limits the ability to build and add the custom code you may need too. More than anything, WordPress has shown to be more SEO friendly than Wix sites. As users get more and more frustrated with their Wix site, they quickly migrate to WordPress.

And here is how.

 

Import Content to WordPress

Wix is closed-source software, meaning there are no direct ways to migrate your content. You won’t have to recreate your content from scratch or copy and paste page after page. However, you’ll need to do a little work to grab your RSS feed and import it into WordPress. 

  1. Bring up your RSS feed by going to your domain and adding /feed.xml to the end.
  2. You’ll navigate to a page loaded with code. Right-click on the page and select Save As, so you’ll have a downloaded version of your XML file to upload.
  3. Go to your WordPress website and into the Tools -> Import section.
  4. Find the RSS area and click “Install Now.”
  5. After a second, you’ll be prompted to run the importer tool.
  6. Choose the file you want to import. You’ll be importing the RSS feed you recently downloaded and hit the Upload and Import File.
  7. You’ll be notified as soon as your import is finished!

Your content pages will show up, but unfortunately, not your images. Importing images from Wix requires a different process.

 

Import Images to WordPress

Like with the content, the move from Wix doesn’t allow a direct way to migrate images to the new website. Still, there is a simple way to upload your images with a little legwork. In this case, you’ll want to start by installing the Auto Upload Images plugin. The plugin helps you reupload all the images without having to do them one by one.

  1. Install the Auto Upload Images plugin.
  2. Re-save all of your posts in Wix that have images.
  3. Go to the All-Posts page and click on the Screen Options button.
  4. Make sure to update the items per page blank to 999 to include all of your pages.
  5. Select all posts and choose Edit from the drop-down.
  6. Click Apply. You’ll see an edit box come up, but just hit Update, and the plugin will update your posts.

 

Point Domain to New WordPress Install.

First, you can only redirect traffic to your WordPress website if you have a custom domain. If you have a custom domain, the move from Wix is a little more straightforward than some of our other steps. 

  1. Sign in to your account and go to Subscriptions.
  2. Click the Domains drop-down.
  3. Choose the domain you want.
  4. Click on the “Advanced” tab
  5. Choose Transfer away from Wix and then Send Code.

You’ll receive an authorization email from Wix, allowing you to transfer your domain. 

 

Recreate Your Template With Divi

Wix takes pride in offering a slew of crafted templates for their customers. Many users sign up mainly for a template they liked. That’s understandable. Some of these templates are chic, original, and beautifully done. However, there’s nothing done in Wix that you can’t do in WordPress. We completely understand wanting to bring your template when you move from Wix, but unfortunately, that’s not an option. 

Instead, you can recreate the template with the Divi page builder, except now, you can create and make changes as you see fit. No template is one-size-fits-all. Moving to WordPress means opening up options for everything, including web design. You don’t need to be a graphic designer to build a beautiful website when you have the right tools. 

 

Configure Permalinks

Finally, the last step is making sure your page links line up with the Wix links. Wix tends to follow a basic .com/blog-name link pattern. Since this recipe is one of the best for SEO and the easiest to manipulate, we recommend the same. 

  1. Open the WordPress dashboard and scroll over Settings on the left side.
  2. Click Permalinks to open the options.
  3. Click the Post Name radio button. 
  4. Save changes.

You’ll want to make sure any imported posts have this link style. You can visit the posts by going to the All Posts section under the Posts menu. All of your new pages will follow the same link style.

 

Making the Move from Wix

Making the move from Wix is inevitable for many users. As your business grows, you need more space. You need more functionality. You just need…more. WordPress is the answer, and partnering up with a premium development and hosting firm like Shamrck maximizes the experience. Otherwise, you’re wasting the many tools and resources at your disposal. 

Your website is the face of your company. It’s the first impression your potential clients have. Take advantage of the possibilities WordPress offers by building the perfect site. Why settle for less?

 

We’d love to take some time to talk with you more about where you see your brand. Our team of experts is here to help you make the move from Wix, so reach out and get started.

 

3 Reasons to Open an Online Store for Your Bakery

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3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

3 Reasons WordPress is Best for Businesses

Launched in 2003, WordPress is a content management system allowing users to build and edit websites. It now powers approximately 35% of all sites on the Internet. For perspective, there are about 1.3 Billion (yes, with a B) websites as of January 2020. Only 50% of those websites use any type of content management system, making WordPress the most dominant CMS for creating and managing sites. The system’s tools and resources are why WordPress is best for businesses. 

Building a website is a daunting task. Content management systems like WordPress let users create a website with little to no understanding of web development. The software runs on plugins powering every detail of the site down to the pop-up that asks for your email address. Since WordPress started as a place for bloggers to host content, it needed to be accessible and straightforward. Businesses caught on quickly because the system made the daunting task of creating a new website much more manageable. 

More importantly, building a website on a WordPress template meant less labor time and lower upfront costs. Over time, WordPress.org began offering free site templates to make getting online even easier for everyone. Today there are many website builders and content management systems to choose from, but here are three reasons WordPress is best for businesses.

 

Flexibility

WordPress comes with an abundance of built-in tools. There are thousands of templates that allow businesses to find a look that suits their brand. The simplicity enables a user to create a personalized look and feel within a few minutes of signing up. Many templates even offer guides or suggestions for where to put content or how to arrange the site.

From there, companies can choose plugins to power the functionality of the site. Plugins are nothing more than pieces of software that add new features or functions to the website. Some plugins are simple and offer basic services like contact forms so customers can reach you. Others are much more complex to fit analysis and marketing needs. 

For example, Formidable Forms is a WordPress form creation tool. Users can create data collection forms for nearly any purpose. The plugin is simple enough to use one-click, drag-and-drop features and build straightforward contact information forms. However, the software becomes more and more complicated, depending on the company’s needs. Not everyone needs forms with conditional logic or dynamic prefilled fields, but those features are present regardless. 

While the example above is an oversimplification, the plugin catalog contains tens of thousands of plugins offering businesses the flexibility to build the perfect website.

 

Support

Like with any software, there will be issues. Some things will glitch, or integrations won’t work as they should. Sometimes you feel like you did everything right, but your website isn’t working correctly. It happens! WordPress.org has an excellent support setup, but many companies turn to WordPress management firms to handle support. 

Managed WordPress hosting and development firms like Shamrck handle every aspect of designing, building, and maintaining a website, which includes support. WordPress provides tools to help troubleshoot problems, but not everyone is tech-savvy enough to handle a complex issue. For a company with a complicated website, trying to troubleshoot on your own can make things worse. Website management firms help fix and improve sites based on user needs and requests. They can provide support without demanding too much of your time.

Luckily, the WordPress CMS has been around long enough for there to be plenty of other support options. Books, articles, and videos are all readily available to everyone, and support companies allow businesses to submit specific problems to fix. WordPress is one of the few software services with sufficient available support. 

 

Integration

Finally, WordPress has an unbeatable number of integrations with other software. Remember, WordPress powers 35 % of all websites worldwide. Any service software not trying to build a plugin to integrate their software is missing an incredibly vast audience.

Why does this matter to a business?

Just having a website isn’t enough for today’s businesses. Companies need ways to engage customers. Plugins that create pop-up forms to collect data are fantastic, but what comes next? WordPress integrations let a business connect an email service to a project management software to an internal communication platform. A potential customer can fill out a request for more information. Through seamless integrations, the prospect immediately receives an automated email, their contact information goes into your database, and a message goes out to your whole team, notifying you of a new prospect. Everything happens instantly.

WordPress integrations open a new world of functionality. During the rise of WordPress, connecting various aspects of your marketing, sales, and productivity was crushingly time-consuming. As more SaaS products became available, they began integrating more with the system. WordPress became a more powerful force for businesses to automate as much work as possible and become streamlined like never before.

 

Why WordPress is Best for Businesses

Despite the plethora of site-building options available, only WordPress combines the high-level simplicity of one-click creation tools with the depth of the ability to build custom plugins to fit specific needs. The system is more flexible than any other CMS in the world, but it wouldn’t be nearly as successful without the level of available support. From a photographer trying to show off a portfolio to the largest Fortune 500 companies, WordPress fits every necessity.

WordPress is best for businesses small and large because the system opens up customizability to every facet of a website. Companies can create interactive tools alongside in-depth sales funnels to engage customers and close sales, all without a single call or email. In short, WordPress works for businesses so that businesses don’t have to work to figure out how to build the perfect website.

 

Shamrck has years of experience with WordPress development and management. We’d love to talk more with you about your needs. Schedule some time to learn more and take the first step toward the perfect website. 

 

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Manage Remote Teams with Shamrck

Manage Remote Teams with Shamrck

Manage Remote Teams with Shamrck

 

Many companies are going remote to manage the day to day operations and keep their business running. Using entirely, or partially, remote employees free businesses up to hire talent around the country or even around the world. Additionally, operating on a remote team sheds a lot of overhead costs that will allow a business to continue to thrive. Companies don’t have to worry about renting a commercial space or stocking break rooms. There are no electric bills or maintenance staff to manage. The cost savings alone are worth exploring if you can manage it.

There are some excellent reasons to maintain office space. Employees get to socialize during work and face to face meetings help generate more engagement. Luckily, there are ways to mimic an office space for remote employees. Conferencing tools like WebEx and Zoom allow employees to share screens, use video conferences, and drawing tools to simulate a whiteboard.

The goal of the remote business model is to create a different approach to managing operations. Your website can give you all the tools you might need.

 

Develop a company intranet.

Intranets are a way for you to open up what is essentially a website dedicated to your employees. Companies use them to disseminate internal messages among other value prospects. The intranet can serve as a comprehensive knowledge base for the company. You can store company policies, handbooks, and contact information, so everyone is up to date with organizational clarity.

Intranets are also a great way to simplify onboarding. As mentioned, an internal knowledge base is beneficial, but storing onboarding paperwork, training articles, and general guidelines for new employees is an excellent way to get them up to speed quickly.

Finally, intranets provide a unique opportunity for employees from all over the country to communicate and recognize one another. Peer reviews, an employee of the month initiative, and an open forum for conversation are all great ways to get your employees engaged with each other. Simple things like congratulating one another on projects or sales can go a long way toward high morale productivity.

Intranets help take the place of an office space for remote teams. Owners and managers can engage directly with employees an an individual level as well as through group notifications. They are valuable to remote teams due to the ability to work at or as close to an physical office as possible. The quality of work produced by a team with a functioning intranet can match or exceed an in-person office space if managed properly.

 

Take advantage of integrated communication.

The number of systems and software that integrate with websites is staggeringly high. For a business owner looking to manage a remote team, this flexibility opens up several options and opportunities for internal and external communication.

We already discussed how using an intranet can help internally, but your website is just as capable of communicating with web traffic externally. Website chat features are some of the most common ways customers/prospects can easily get in touch with quick questions or issues. For instance, LiveChat is a service that lets you communicate in real-time with visitors and records the conversation for future reference. LiveChat is highly rated and affordable with many options available so that you can find the one that fits your site best.

For businesses that want to keep a presence on the phone, you can use VoIP services. VoIP stands for Voice over Internet Protocol. Essentially, you can have a full telephone system through a plugin in your site. Of course, there are several options to choose from, so explore and find the one that suits your needs best. InFlo is a versatile software used for VoIP calls and comes highly recommended by customers such as Toyota and Keller Williams. Before deciding on a service, review the features offered so you can pick the best solution for your remote team.

 

Manage Internal Communication

Independent communication services help to keep your team in contact via instant messages, but they also have powerful plugins to interact with your website. Remote employees need the ability to see constant updates as new developments happen with the business. Whether those developments are new sales, new sign-ups, or new comments, your site has the tools to connect your team.

For instance, integrating your Slack channel into your website lets users post comments or articles into your website which will immediately notify everyone in the Slack channel. This feature can be helpful for notifications about customer sign-ups or form completions since it will update the entire team.

Other services like Zapier will integrate with several different programs. Zapier uses a series of automated triggers, or Zaps, to complete an automation process. For example, a new visitor to your website can sign up for your newsletter, which triggers Mailchimp to send a welcome email, which then triggers a Slack notification to the team without anyone having to handle anything manually.

Integrated services are excellent ways to automate many of your day-to-day operations freeing up more time for your employees to focus on more important tasks. The ability to be in constant contact with them by sending notifications through your website is important when trying to manage a team in different timezones. Remote teams need all the help they can get as far as internal communication is concerned, so we recommend exploring some other options like Slack or Microsoft Teams until you find one that works for you.

 

Shamrck and remote teams

Switching to a remote team requires a fundamental shift in understanding how business can be done. The days of cubicles and conference rooms are over since resources like Shamrck offer so many tools to help you manage a remote team. With the plethora of available services, Shamrck can meet nearly every need you might have.

From an intranet for employees only to external communication programs like chat and VoIP to internal communication services, Shamrck has a solution to fit your business. Going remote can be an enormous boost to your company’s growth by shedding overhead and promoting a “do more with less” mentality. Remote employees tend to be more efficient and produce at a higher level, and your website is the key ingredient to managing your team.

 

Starting a remote business or transitioning to one is a stressful task, but we have some experience over here! We’d love to talk a little more with you about what it would take to get your remote team off the ground. Reach out and talk about your needs with our experts to get started!

 

 

3 Reasons to Open an Online Store for Your Bakery

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Costs of Starting a Business

Costs of Starting a Business

Costs of Starting a Business

 How do we begin to figure out the costs of starting a business? When you sit back and look at what it takes to get a business off the ground, you realize coming up with the idea was the easy part! You need to be ready to put in the extra hours, look for help, and of course, money.

You’ll find several roadblocks on the way to launching your business; however, the biggest hurdle will probably be financial. Luckily, you have a few options out there to help raise capital. But it all starts with your commitment to the product and the process. 

Looking at the mountain ahead of you can be daunting, so let’s break down the costs of starting a business into something a little more manageable.

Start simple

Start by mapping out the base costs. Infrastructure is the foundation of a business. Think about what it takes to get your company launched and start small. We’re mostly referring to operating costs. What do you need to get the business off the ground?

Depending on your business model, this might be equipment and supplies or creating marketing campaigns to get the word out. In today’s world, websites are a necessity, so when you map out initial costs, remember to budget for launching a site too.

You can save a little on upfront costs by using a website builder, but given the need for a first-rate, you’re better off going through a professional management firm. Professional firms can help maintain your website freeing you up to focus on more critical aspects of your startup. You can expect to budget roughly $300/mo for a functioning website. 

Estimating other initial costs is entirely dependent on your business type. Are you opening a legal consulting firm? Are you ready to get your HVAC company off the ground? No what matter what, you have plenty of research to do.

Make a list

Once you have a chance to research your startup costs, make a list of every other infrastructure cost you can estimate. If you’re opening up a coffee shop, startup costs are relatively easy to predict. You have to look at commercial space for the shop and price out equipment and inventory. If you’re launching a tutoring company, measure the costs of marketing, transportation, and supplies. Every new business has to face expenses like this. Making a list of what’s needed will help estimate the costs of starting a business. 

Some costs to remember:
Business License: $25-$300 depending on the state
Business Insurance: Roughly $500-$3,000
Employee wages: You’ll want to calculate yearly costs and estimated payroll tax.
Legal costs: Services like Legal Zoom have services starting at $79/mo.

There are a few critical items to remember to put on your list. Businesses need to be prepared to pay for any licensing for state or federal regulations. You might also look past joining groups like the chamber of commerce, but for the (usually) small investment, you can create a large network and launch more quickly. You can expect yearly fees anywhere from $50-$400 depending on your business size.

More importantly, mapping out your launch to-do list helps make sure nothing slips through the cracks. As we mentioned, startup capital is your most precious commodity, and a small oversight can devastate your company before you get started. 

Get a number

The Small Business Association provides an excellent startup cost calculator. For the most part, though, you can expect to need roughly $3,000-$10,000 at the bare minimum to get started. On average, you’ll also need six months of operating capital on top of everything else forecasted in your business plan. You can’t underestimate how much you need to get started. Most businesses fail because they simply run out of money.

If you can, try to find a mentor, someone who is familiar with the field and maybe started his or her own business. Mentors can help give you a better idea of the costs of starting a business through experience. There’s only so much research you can do, so regular conversations with someone with firsthand knowledge is invaluable. If nothing else, a mentor will help take some of the “guestimation” out of estimation.

Understand cost is more than money

There’s no way to put an exact price tag on how much your business will cost to start. You can raise capital from investors or loans or personal funds, but money isn’t the only investment you’ll make. This startup is going to take over your professional life. 

Time will most likely be your second most valuable asset next to money. While you have to remember to strike the right work-life balance, it’s important to remember how many hours you’ll have to dedicate to the company. Most new business owners work between 60-80+ hours.

You’ll also have to make sacrifices for your business. Will it be your time? Are you putting your own money into the company? Will you have to work another job to supplement income? You won’t know until the business is off the ground, but be ready to adapt to any situation. 

Your commitment to the business is the most reliable resource you have. Launching a business takes dedication and the ability to make bold moves. Not every small business succeeds. Your job is to use all the resources you have at your disposal, including your blood, sweat, and tears to make your company successful.

Get started

We mentioned at the beginning that the costs of starting a business are daunting. You have to plan, research, raise money, and work tirelessly just to get your startup off the ground. 

But you can do it.

Remember to account for necessities like a website, legal services, and marketing costs. Budget your money and time to be as effective as possible, and never be afraid to ask for help. Small businesses are the backbone of the economy, and it takes entrepreneurs like you to power them.

Shamrck is a managed WordPress hosting and development firm committed to helping you get your business off the ground by using a professional, functional WordPress site to help close sales, market to customers, and represent your brand. We’d love to talk more with you about the impact a professional WordPress site can have on your startup. Schedule Office Hours with our experts to learn a little bit more!

3 Reasons to Open an Online Store for Your Bakery

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How to Get a Yes!

How to Get a Yes!

How to Get a Yes!

We talk a lot about developing, maintaining, and using your WordPress website to give your business a distinct online presence. We talk about marketing and plugins, strategies for retention, and measuring success.

But first thing is first. You have to make the sale.

There is no one right way to go about making a sale, so don’t feel bad if your product isn’t flying off the shelf right when you start selling. Since your business does depend on sales, it’s still a good idea to research, test, and measure different tactics, however.

An efficient website can serve as a lead magnet and a sales funnel. Using your site to convert traffic into sales is extremely difficult. You need the perfect mix of marketing, design, and sales strategy to close. Many times, basic websites and marketing campaigns aren’t enough for tacit sales. 

The good news is there are plenty of strategies to use to get a yes!

Court early adopters

Studies show that over 34% of consumers are early adopters. These consumers want the newest of the new, and they’re ready to buy. Marketing to early adopters requires loud calls to action. Chances are someone else is selling something similar to your product, so you need to stand out of the crowd.

Sometimes, all you need to grab their attention is some bold font or a well-placed digital ad. Other times, you’ll need to build out a full marketing campaign emphasizing “launch day” as the most important day since the Superbowl. Luckily, social media blitzes are affordable, but crafting your message is challenging. 

Early adopters are the ones camping outside Best Buy so that they can buy the newest TV or latest iPhone. Think about the energy and enthusiasm they need to be that dedicated! Trying to capture that enthusiasm isn’t easy, but it is an extremely effective way of selling to early adopters

Art & Emotion, Not Sales Tactics

Think about Apple. The reason why Apple has grown to power is through their ability to display their vision artistically. Early adopters gravitated towards Apple because of their ability to tap into emotions in a creative, functional way. Word spread that Apple products were for the creatives and the “cool kids.”

No bright banner ads were saying, “BUY APPLE PRODUCTS.” In fact, to this day, Apple rarely uses a call to action. Instead, they rely on showing off the features of their merchandise. Their marketing and advertising campaigns build value through emotional pleas or trendy, chic imagery.

Luckily for Apple, resellers like Verizon and AT&T advertise on their behalf! Getting someone else to advertise for you is a fantastic way to get a yes. You might not ever see Apple’s level of success, but you can follow suit with branding strategies. 

Stimulate them Intellectually

No one wants to buy a dull or uninteresting product.

One mistake that business owners make is forgetting that their customers need to be intellectually stimulated. Business owners believe their products will sell themselves instead of reaching out to leads. 

It’s up to you to build value and stress urgency to your potential customers. With the overwhelming amount of information and entertainment online, it can be tough to break through to the right audience. According to Forbes, average Americans see between 4,000 and 10,000 ads each day.

EACH. DAY. 

If that seems outrageous, look at that app on your phone or other websites, commercials, driving around town, product placement in TV shows, etc. It doesn’t end. Your job is to build enough value and stress enough urgency to crash through that wall and get a yes.

Traditional Sales

Less exciting than some of our alternatives, traditional sales methods are still some of the best. Sales strategies are a dime a dozen. Do you want to smother prospects with a high-pressure approach? Are you more of the type that wants to use a longer sales-cycle to build relationships? Whatever your method, the bottom line is you need to ask for the sale.

We already talked about building value and stressing urgency. Those are the two components to a sale. It’s the most straightforward breakdown of the process, but in a nutshell, those two steps are how to get a yes. 

The best part about all of these approaches? Your website provides infinite opportunities to experiment with what works. Traditional sales tactics tend to rely heavily on personal touchpoints. Don’t be afraid to pick up the phone and call! With WordPress, you have access to dozens of scheduling plugins that let your design and marketing content do the work of getting you new leads. It’s up to you to close the deal!

How to get a Yes

Sales strategies are continually evolving, and your job is to find one that fits your personality. Not everyone wants to hop on the phone and cold call 100 people a day looking for sales. The good news is you don’t have to. We covered several marketing approaches to help take a more hands-off approach. 

One direction we can move quickly and efficiently is with your WordPress website. Through plugins and added tools, your site presents new strategies to test. Services like Lumen5 help create video content to engage your traffic better. By 2022, 82% (Cisco) of consumer internet traffic will be in video form, so consider the benefits of using video marketing to generate leads get to a Yes

Regardless of your methods, closing a sale is a challenge, but you can explore different strategies until you find the one that fits. Early adopters, emotional pleas, intellectual stimulation, and traditional tactics are only a few options, but there are plenty of others. Find yours. Make a plan. Get a yes.

We want to talk more with you about strategies to get to that Yes. Reach out for office hours to get the ball rolling!

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