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3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery

3 Reasons to Open an Online Store for Your Bakery R

The 2020 pandemic didn’t expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small businesses had two options, adapt or fail. 

Companies that rely on storefronts such as bakeries might not have realized the importance of a strong online presence but having to close the doors for a time puts things into perspective. Online marketplaces are here to stay, but you can learn from their success. 

The best example of a successful online marketplace is Amazon. When it opened, Amazon was a discount marketplace selling books. As they sold more books, more users came to the site, and in response, suppliers wanted to market and sell on the site. The concept snowballed, turning Amazon from a book reseller to one of the world’s largest online marketplaces.

Maybe you’re not the next Amazon, but you don’t need to be. All you need to do is supplement in-store sales with online sales. Here are three reasons to start an online marketplace for your bakery.

Make Some Money

Couches are comfy, TVs are big, and the online shopping can deliver almost anything. Why would anyone leave the house? Shoppers are becoming more and more used to shopping online for everything they need. Food delivery is relatively new, though, so there is a large market coming of age where they can have dinner and dessert delivered from many places that used to be dine-in only. You can’t afford to miss out on this opportunity. Whether you want to deliver baked goods yourself or rely on services like Uber Eats or Postmates, make them available for order. 

What else can you sell online? Selling baked goods for delivery isn’t the only thing you can offer, though. Make recipe kits where your customers can recreate some of your best items at home. Sell merchandise like shirts and mugs or something simple like stickers or buttons. 

Build An Online Marketplace Touco Direct

Drive New Customers

Speaking of merchandise, nothing works better than a t-shirt or bumper sticker for free advertising. Opening an online store to sell marketing merchandise is a standard for many companies. Pens, mugs, shirts, etc., all make excellent brand ambassadors. You have a logo, social media, and a website. Slap them on merchandise, and let your customers do the marketing legwork for you!

Mutual Benefits with Suppliers

What else can you do? 

Resell. You have suppliers. You purchase ingredients and cooking supplies all the time, so why not buy a little more and resell it for a profit? How does Amazon make money? They mark up merchandise before listing it for sale. You can do the same. 

Selling merchandise at a markup is an easy win for you, but by becoming a reseller, your supplier is selling more, too. Negotiate discounts or lock up exclusive products to see directly on your online marketplace. 

Overall, opening an online marketplace is a simple, powerful way to drive traffic to your website, increase revenue, and attract new manufacturers and customers.

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

rough draft 4


Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn’t that one is better than the other, but instead, they explore the value in both. 

Sheffie went on to discuss her experience with entrepreneurship and how it relates to her MBA program. The idea that someone needs to complete an MBA program to have the knowledge and skills to start a business is completely flipped on its head when Sheffie talks about her accomplished career as an entrepreneur before going through the program. 

 

How It Began

Sheffie talks about her start as a small business owner at age 6 when she started reselling candy at a markup. At age 6! Being self-taught in coding, Sheffie showed her entrepreneurial spirit by creating intricate tools for game currency. In 2015, she opened her first software development firm called Touco Direct. In 2019, Sheffie launched WPClover as a development and hosting platform, and in 2020, she merged it all to make Shamrck Software, a full website and business management suite. 

 

Why Get an MBA Now as an Entrepreneur?

Sheffie explains that despite already being an entrepreneur, getting an MBA is validating. Starting as a self-taught coder, there is a stigma as a one-trick pony. Are you really a coder, or did you just learn one little trick? Being a black woman in tech, especially, presents a unique challenge where people don’t want to believe that you accomplished something on your own. She recalls having people look her up on LinkedIn right on the spot just to make sure she’s not just putting her name on someone else’s work. The MBA speaks volumes to a particular crowd who want to know you have the “credentials” to back up your words.

There’s also the idea that people expect you to have an MBA. For Sheffie, people assumed that because she’s an entrepreneur, she already completed the program. Graduating an MBA program is self-validating too. You know you have the skills to run a business, but now you have the proof. 

 

The Pros and Cons

MBAs have a lot to offer. Learning about things like corporate finance and understanding how to be a better financial steward for her company. Sheffie talks about working with ideas like differentiating fundraising tactics when you have physical products versus software. 

Conversely, Sheffie discusses the gaps between higher education curriculum and real-world cases. These curriculums don’t necessarily keep up with the times and can leave students lacking in certain areas. Since her program is done in cohorts, she’s able to share some of her real-world knowledge with classmates who otherwise might miss out. 

 

Listen In

You can listen to the whole conversation here on Unpolished MBA’s website or other platforms.

 

 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

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Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

Sheffie Robinson Named “Rising Star” In Databird’s 2020 Women In Business

Sheffie Robinson Named “Rising Star” In Databird’s 2020 Women In Business

Sheffie Robinson Named “Rising Star” In Databird’s 2020 Women In Business

1

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works with women-owned businesses to be a part of a large network of resources. It is a first-of-its-kind hub for women and women-identified professionals who are passionate about development and becoming more successful.

As one of only 250 businesses nationwide to be selected, Shamrck is garnering attention as a growing minority woman-owned small business. The United for America Luminary Fellowship serves as a leap forward in both awareness and advancement for the company. United for America powered by Unilever works to give female small business owners the tools and resources they need to be successful. As a recipient of the fellowship, Shamrck is poised as an emerging, female owned small business contributing to Luminary and Unilever’s commitment to other small business owners. 

Shamrck Enterprise is a complete website and business management suite helping small business owners handle sales and marketing all in one place. The product of a combination of founder and CEO, Sheffie Robinson’s Touco Direct and WPClover, Shamrck is a U.S.-based tech firm dedicated to streamlining operations for the end-user. 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Recipient Of United For America Luminary Fellowship

Screen Shot 2020 12 12 at 8.04.59 PM

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works with women-owned businesses to be a part of a large network of resources. It is a first-of-its-kind hub for women and women-identified professionals who are passionate about development and becoming more successful.

As one of only 250 businesses nationwide to be selected, Shamrck is garnering attention as a growing minority woman-owned small business. The United for America Luminary Fellowship serves as a leap forward in both awareness and advancement for the company. United for America powered by Unilever works to give female small business owners the tools and resources they need to be successful. As a recipient of the fellowship, Shamrck is poised as an emerging, female owned small business contributing to Luminary and Unilever’s commitment to other small business owners. 

Shamrck Enterprise is a complete website and business management suite helping small business owners handle sales and marketing all in one place. The product of a combination of founder and CEO, Sheffie Robinson’s Touco Direct and WPClover, Shamrck is a U.S.-based tech firm dedicated to streamlining operations for the end-user. 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

Shamrck Named Recipient of the NAACP and Beyonce’s BeyGOOD Black-Owned Small Business Impact Fund

Shamrck Named Recipient of the NAACP and Beyonce’s BeyGOOD Black-Owned Small Business Impact Fund

Shamrck Named Recipient of the NAACP and Beyonce’s BeyGOOD Black-Owned Small Business Impact Fund

BeyGood

Shamrck Software has been named a recipient of the Black-Owned Small Business Impact Fund. The fund is a combined effort from the NAACP and Beyoncé‘s charitable organization, BeyGOOD. As an emerging business growing during the Covid-19 pandemic, Shamrck Software was  thousands of other applicants for the prestigious grant. 

BeyGOOD is a charitable foundation started by Beyoncé to provide aid to worthy causes around the world. The foundation looks for promising small businesses to assist. The selection process for the Black-Owned Small Business Impact Fund is rigorous, and BeyGOOD chooses out of thousands of applicants to find only the most promising businesses. The fund is meant for those black-owned small businesses that warrant economic empowerment.

Shamrck Enterprise is a complete website and business management suite helping small business owners handle sales and marketing all in one place. The product of a combination of founder and CEO, Sheffie Robinson’s Touco Direct and WPClover, Shamrck is a U.S.-based tech firm dedicated to streamlining operations for the end-user. 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

Benefits of Appointment Scheduling for Small Businesses

Benefits of Appointment Scheduling for Small Businesses

Benefits of Appointment Scheduling for Small Businesses

Small business owners don’t have enough hours in the day. Full Stop. It feels like there is always too much work and not enough time, but realistically, some organization can free up time. Most owners have issues with organization and time management. That’s not to say they’re bad with organization or time management, but everyone can use a little help. One of the easiest ways to get back on a schedule is to add appointment scheduling to your website. 

Planning out your day is chaotic at best, and things pop up left and right to derail everything, but scheduling appointments and sticking to them can help bring a little calm to the storm. Streamlining your operations is vital for any small business owner. Shouldn’t that include organizing your schedule?

Are you already scheduling appointments? How? Using an integrated appointment scheduler on your website helps customers set up times to talk, and it keeps them on your site. Win-win! Stop using post-its or scrap paper to “put something on the books.” Using an online scheduling system can help with creating events on your calendar and automatically sending out reminders. 

It turns out there are a lot of benefits to appointment scheduling for small businesses.

 

They’re dependable.

Do you have that one flakey friend in your life that always says they’ll come to dinner but cancels at the last minute? The business world is no different. Customers can say “call me” and never answer. Or worse, you forget to call them! 

Appointments help to make sure everyone has a set time and place to meet. Whether you’re on a conference call or out to lunch, setting a defined appointment increases the likelihood of avoiding no-shows. Using a scheduler directly on your website makes it difficult for a customer to say “I forgot” since they pick the time and get appointment reminders. 

 

Appointments are more organized.

Everyone has meetings with no structure. Those meetings are like herding cats. Nothing gets done, and there’s an email chain cracking jokes about how inefficient it was. For a small business owner, wasting an hour on a meeting where nothing gets done is money down the drain.

Instead, schedule meetings with a clear outline of what you plan to cover. Allow time at the beginning and end for pleasantries, but make sure the discussion is substantive and valuable. Writing down topics and agendas is a good start, but using an online appointment scheduler lets you create a detailed plan that can be shared with all invitees before the meeting starts. 

Streamlining how you spend your time is difficult any day, but having structured meeting time is a massive step in the right direction. 

 

Online scheduling saves time.

Imagine every phone call that leads to an appointment. It probably takes a few minutes to actually get to set up the time, then a few more discussing the meeting’s content, and then a few more if the customer likes to talk a lot. You could be spending 10 minutes or more on the phone to schedule one appointment. Multiply that by the number of meetings you schedule, and you could spend half your day on the phone just talking to customers or vendors about spending even more time with them. 

Online scheduling gives you all of that time back. Now you can direct customers to the online appointment scheduling system and move on to more essential items on your to-do list. Streamlining operations is the best way to become more efficient as a business. The key component is time management. 

 

You make more appointments and money.

Did we mention time is critical for an efficient business? Well, with more time, you can add more business. More appointments mean more chances to interact with customers and vendors, leading to more revenue. Queuing up times on an online calendar lets your customers fill your schedule for you. Booking free consultations is an incredibly effective way to get potential customers in the door. 

An often overlooked aspect of setting appointments is taking deposits or payments directly from customers. Capture customers’ card information to hold their spots. This tactic will significantly decrease the likelihood of no-shows making your schedule more reliable. 

 

Online scheduling is popular for a reason. 

More and more businesses are employing online scheduling on their website. Most services make it straightforward to link social media pages directly to the calendar. Larger companies with multiple locations find it easier to centralize a scheduling process to avoid confusion. Customers select whichever area they need to meet and at what time. 

As small businesses grow, the process doesn’t change. You can maintain that same sense of centralization, whether you’re organizing multiple locations or multiple users. Most appointment setting software allows owners to create multiple users with individual usernames to receive notifications when a customer books an appointment without notifying everyone else. They can also control their availability, which may be different from the rest of the team. 

 

Conclusion

Most small business owners haven’t given online scheduling a second thought. In fact, many small businesses don’t think of a website as more than a logo and a phone number online. Integrated features like email campaigns and online calendars fly under the radar either by ignorance or not wanting to go through the trouble of setting them up. 

Maybe you have a trusty day planner where you keep all of your notes. Perhaps you prefer the organized chaos of sticky notes swamping your office. Regardless of how you do things now, this is a digital world. It’s time to go online. Drop the pen and paper, and start organizing your schedule online. The operational benefits far outweigh any added “trouble” of integrating systems. 

Shamrck is a complete website and business management suite designed to simplify sales and marketing for small businesses. Online scheduling is one of the many organizational tools at your disposal to help your business operate more efficiently. There are several benefits to appointment scheduling on your website. Maybe it’s time you started reaping the benefits for yourself. 

 

Start your free demo today to see if Shamrck is right for your business. 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

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