How to Move From Squarespace to WordPress

Squarespace provides an easy-to-use website builder. There are some templates and drag and drop functions, but Squarespace isn’t anything special at the end of the day. Sooner or later, many users see the limitations and conclude that they’re better off moving away. If you’re looking to move from Squarespace, there are some essential things to consider. The move tends to be over to the more flexible WordPress.


Why is WordPress Better Than Squarespace?

WordPress is much more dynamic. Squarespace puts you in a box, and all sites are basically the same. With WordPress, the possibilities are endless. Using the right developer, you can create the perfect website designed to your specific standards instead of someone else’s. The intricate capabilities of WordPress are invaluable to a company trying to define an online presence. Squarespace limits your options to the point you can become frustrated over what should be simple features. 

The move from Squarespace to WordPress opens up a vast array of opportunities to improve your brand and increase your traffic. The only question is, why haven’t you already moved over?


Export Content

Of course, you already have content on Squarespace, and starting from scratch is not an option. The good news is that you can export much of your information automatically. You can easily export your blog posts and pages. Unfortunately, you can’t export everything so easily. 

Squarespace won’t let you export:

-Album pages, indexes, product, or events
-Blocks like audio or product
-Custom CSS
-Style changes
-Squarespace template

Even so, the bulk of your content can be uploaded onto your new site reasonably smoothly. Luckily, the aspects of the information you can’t bring from Squarespace is replicable in WordPress, and again, working with a design and development team will help a lot. 

To Export

  1. Log in to Squarespace and go to the “Settings” option on the left-hand side of the screen for whichever site you want to export (if you have multiple sites).
  2. Scroll down to “Advanced,” and from there, select “Export.” You’ll be asked for the export site, so be sure to choose WordPress if there are multiple options.
  3. Wait for a pop-up letting you download the information. *If you have multiple blog pages, you’ll need to choose which one to export before proceeding. 


Point Domain to New WordPress Install

If you purchased a domain, you’ll probably want to carry it over to your new WordPress site. The task isn’t difficult. You’ll need to change your domain’s nameservers to point to WordPress instead of Squarespace. 

The only word of caution may be to make sure you’re ready to make the switch ultimately. You can work with your WordPress host to set up a WordPress staging site. This way, you can handle any Squarespace traffic while waiting on the work to be finished for your full website. 

Remember to go to your domain registrar to change the settings too. Once you have your site built and domain pointed to WordPress, you’ll ultimately be ready to move from Squarespace.


Import Content to WordPress

Now that you have your .xml file, it’s time to import. 

  1. Head over to your WordPress dashboard and find the Tools menu. 
  2. When you click on Tools, you’ll see the import option below.
  3. Click import next and find WordPress at the bottom of the list, and then click Install Now.
  4. The link will change from Install Now to Run Importer.
  5. From here, choose the .xml file to import, and click the upload file and import. This step will get the upload process started. 
  6. The next page you come to will offer to create a new user for this upload, but your best bet is to select a current user from the dropdown list.
  7.  Check the import attachments box and submit!


The last step is to make sure your content is uploaded correctly. Check your pages and posts to ensure everything is where it’s supposed to be, and it looks good. If not, you may need to make changes page by page, or you can start the process over to try again.


Import Images to WordPress

We discussed at the beginning that not everything shares over flawlessly. You’ll notice some or all of your images when you move from Squarespace did not load. You have a couple of options to add them back in. First, you can go one page at a time and upload each image one by one. That method can be a little tedious, though. Luckily, there are plugins available to help with the task. 

Plugins like Auto Upload Images will find URLs in your post and automatically upload the image files to your WordPress media database. Rather than going page by page, the plugin will let you mass select posts and pages and then do a bulk action to update all of your pages. 

  1. Go to your “Posts” page in WordPress
  2. Select all of the posts you need to update
  3. Use the bulk action dropdown and click Edit and then apply
  4. A new window will appear, but you won’t need to make changes. Just click Update.
  5. All the images from your Squarespace pages should now be showing up on your WordPress pages.


Configure Permalinks

Permalinks are how traffic finds your website. When you posted something on Squarespace, you received a permalink resembling something like https://example.com/blog-post-title. WordPress can mimic that or other types of dynamic permalinks through a quick setting change.

  1. Go to the Settings in your WordPress dashboard.
  2. Click Permalinks to open the menu
  3. Select the Date and Name option since it’s the most commonly used.
  4. Use the custom structure to recreate something close to the Squarespace link. Since theirs is usually a date-page-post, you can create a custom structure using a dynamic link. For example .com/%year%/%month%/%day%/blog/%post%
  5. Hit save changes to lock everything in place.


Recreate the Template in Divi

You can’t take your Squarespace template with you, and most people don’t particularly want to. However, if you’re in love with the look, you’ll be able to recreate it with Divi. Divi’s page builder option gives you a vast amount of possibilities to effortlessly insert rows, sections, columns, text, blocks, etc. Creating the look and feel flows smoothly, and Divi offers excellent customer experience to help. 

The Divi builder makes it easy to take your current content and build it into the same type of template you had or if you prefer, a brand new look. You have options like custom CSS, responsive editing, and simple drag and drop tools, among others. If you’re not ready to build from scratch, Divi also has an immense library of pre-created options. 


Leaving Squarespace

The move from Squarespace is inevitable for a lot of people. The system can be clunky, limiting, and expensive for what you actually get. WordPress provides a much better opportunity to make something with more flexibility that better represents your brand and lets you grow. The change can be difficult, though. Despite the step-by-step instructions above, your site and user experience can get lost in the shuffle. 

Professional firms like WPClover are here specifically to help you make your WordPress site precisely the way you want it instead of how someone else wants it. We’d love to talk more with you about how working with us can save you time and money, not to mention all of the perks that go along with a WordPress website. Reach out, and let’s get started!


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