Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and Marcus-Tor Strickland know what it means to pour your blood, sweat, and tears into your passion. Out of their efforts came Metric Mate. A patented virtual personal assistant with an advanced AI system. 

Metric Mate also hosts a weekly podcast that recognizes leaders from all over the spectrum. Brother M-T brings in extraordinary individuals to share their stories about how they shaped their fields. This week, he brought in Sheffie for a great interview. 


The Origin

One of the most prominent themes Sheffie refers back to is business owners’ needs to save time. Over and over, we hear about how DIY websites are inexpensive, but the time-suck destroys productivity. Where can companies go to consolidate all of their tools? 

Sheffie talks about the costs incurred by using various tools spread over several other services. Sites like GoDaddy give very cheap website options, but start adding in email services like Mailchimp. Add in Asana, Analytics, Security plugins, etc., and the costs go through the roof. 

Shamrck brings together everything onto one platform at one cost. Most importantly, Shamrck lets business owners outsource vital tasks that would typically take entire days. 


You Don’t Have to Do It All.

If there’s anything that we can learn from the pandemic is companies big and small need help sometimes. For many entrepreneurs and solopreneurs, the biggest realization is that outsourcing is not only possible but required for specific tasks. 

As Sheffie recounts, it’s easy for business owners to look past self-care and focus only on work. The idea that you have to do it all is wrong, plain and simple.Brother M-T puts it best when he talks about the Gates and Zuckerbergs out there that sit in a room 24/7 and grind out a product are the exceptions, not the rule. We have spouses, children, hobbies…a life! At some point, we have to bring in help. 



Going Beyond Business

The most important thing entrepreneurs can do is take care of themselves. A sound body and mind are the only way to maintain a successful business. Without the right mindset, the quality of your work and the work of your employees can suffer. Taking time to understand what you need is every bit as valuable as what the business needs, even if that means 30 minutes with some Chick-Fil-A fries and a lemonade.

There is life outside of work. Services like Shamrck help you realize opportunities you can miss when you’re too wrapped up in researching the best third-party applications to put on the homepage of your website. Give yourself every chance to experience life outside the office. Take it from Sheffie, burning yourself out is the quickest way to dramatically affect your business in the worst way. 



Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works...

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience


What is content curation, and why is it helpful? At its most basic, curation is scouring other content sources to bring in new content for your audience. We all know content drives SEO. Whether we’re focused on keywords, relevance, or recent posts, content curation can help immensely. We can look at it another way. You and your team can only produce so much content. You have too many other things to do, and creating new material all day every day is impossible. However, staying relevant in searches depends on posting a lot. 

How do you meet the demand?

The solution is more straightforward than you think. For a website, content curation services allow you to pick and choose keywords that fit your field, website, topics, etc. You can pull blog posts and articles from all over the web to bring into your website, and voila! You have new content. The marketing team may be able to create engaging material, but readers want variety. They want to see what you think is interesting. After all, they’re on your website because you’re the expert.

Best of all, content creation is easy. You and your team don’t have to comb through other websites all by yourself. Integrated systems can do that for you and even post content directly to your site or social media.


Start with what you know.

The first goal for any website is to create an audience. Using original posts and blogs is a step in the right direction, and a massive social media campaign can help. Write about your field, product, and things that make you an expert. Over time, customers and other traffic will look to you for guidance and expertise. 

Make sure to cover a wide range of topics still while you build your content machine. Don’t pigeonhole yourself by focusing on one or two aspects of your field. You can quickly get stuck in a rut, and customers will lose interest. You can always find new topics to write about, so start creating your library with plenty of variety.


Start curating content. 

One of the more significant challenges of curation is finding the best strategy. You don’t have the resources to create new content continually. Randomly using a Google search is like throwing darts blindfolded. You need something efficient to help. 

Where do you start?

Content curation is not new. The benefits of posting fresh, new content are immeasurable, and the most remedial understanding of SEO tells us this strategy helps your rankings. Content curation software does everything for you. Getting started is as easy as choosing a keyword or phrase and letting the software go to work. These services scour every corner of the web for articles and posts fitting your description. 

Be sure you know what to do with the content when you get it, though. Curating content and leaving it to rot on the back-end isn’t doing you any good. Displaying your content is where these services provide more value. 


Validate your content.

How many times have you heard, “don’t just read the headline?” It’s natural for us to see some buzzwords and immediately think the article is a perfect fit. Sometimes, it’s not. The essential thing you can do when curating content is to read the content! Read for style and accuracy. Someone slapping a good headline on a terrible article doesn’t do you any good. 

Check to see if the post is articulate and thought out. Does it convey the same message or theme you want to present on your site? You are trusting someone else with your traffic, so don’t do it lightly.


Where to put your content

Most websites have a page dedicated to blog posts, but nothing says you have to stop there. Your homepage is the face of your website. Why not add your curated content there as well? You’re adding outbound links to your pages and showing that your business stays apprised of all the developments and news in your field. 


Growing your audience with curation.

The end game for content creation is growing your audience. More content means your score higher in search results, and giving your readers a little more variety helps retain what you already have. More of a crowd means more eyes on your products and more opportunities for sales. 

Plus, growing your audience can mean growing an email list. Email drip campaigns are incredibly useful for things like sales and marketing. Content curation helps get you there just by adding a few new words. The best part is there’s no reason to overthink anything. Use a content creation tool, do a quick quality check, and post it on your site. 

Growing the prospect and lead audience for a small business is a matter of survival. The best way to do it is by reaching out and staying in touch with internet browsers. Content curation is a way to get more eyes on your website without creating more work for you or your team. 


Shamrck is a complete website and business management suite, helping you stay organized and save time. Our content curation feature focuses on the end-user to make life easy and get results. Start your free trial of Shamrck to see the advantages of having all your tools in one place. 


Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works...

Benefits of Appointment Scheduling for Small Businesses

Benefits of Appointment Scheduling for Small Businesses

Benefits of Appointment Scheduling for Small Businesses

Small business owners don’t have enough hours in the day. Full Stop. It feels like there is always too much work and not enough time, but realistically, some organization can free up time. Most owners have issues with organization and time management. That’s not to say they’re bad with organization or time management, but everyone can use a little help. One of the easiest ways to get back on a schedule is to add appointment scheduling to your website. 

Planning out your day is chaotic at best, and things pop up left and right to derail everything, but scheduling appointments and sticking to them can help bring a little calm to the storm. Streamlining your operations is vital for any small business owner. Shouldn’t that include organizing your schedule?

Are you already scheduling appointments? How? Using an integrated appointment scheduler on your website helps customers set up times to talk, and it keeps them on your site. Win-win! Stop using post-its or scrap paper to “put something on the books.” Using an online scheduling system can help with creating events on your calendar and automatically sending out reminders. 

It turns out there are a lot of benefits to appointment scheduling for small businesses.


They’re dependable.

Do you have that one flakey friend in your life that always says they’ll come to dinner but cancels at the last minute? The business world is no different. Customers can say “call me” and never answer. Or worse, you forget to call them! 

Appointments help to make sure everyone has a set time and place to meet. Whether you’re on a conference call or out to lunch, setting a defined appointment increases the likelihood of avoiding no-shows. Using a scheduler directly on your website makes it difficult for a customer to say “I forgot” since they pick the time and get appointment reminders. 


Appointments are more organized.

Everyone has meetings with no structure. Those meetings are like herding cats. Nothing gets done, and there’s an email chain cracking jokes about how inefficient it was. For a small business owner, wasting an hour on a meeting where nothing gets done is money down the drain.

Instead, schedule meetings with a clear outline of what you plan to cover. Allow time at the beginning and end for pleasantries, but make sure the discussion is substantive and valuable. Writing down topics and agendas is a good start, but using an online appointment scheduler lets you create a detailed plan that can be shared with all invitees before the meeting starts. 

Streamlining how you spend your time is difficult any day, but having structured meeting time is a massive step in the right direction. 


Online scheduling saves time.

Imagine every phone call that leads to an appointment. It probably takes a few minutes to actually get to set up the time, then a few more discussing the meeting’s content, and then a few more if the customer likes to talk a lot. You could be spending 10 minutes or more on the phone to schedule one appointment. Multiply that by the number of meetings you schedule, and you could spend half your day on the phone just talking to customers or vendors about spending even more time with them. 

Online scheduling gives you all of that time back. Now you can direct customers to the online appointment scheduling system and move on to more essential items on your to-do list. Streamlining operations is the best way to become more efficient as a business. The key component is time management. 


You make more appointments and money.

Did we mention time is critical for an efficient business? Well, with more time, you can add more business. More appointments mean more chances to interact with customers and vendors, leading to more revenue. Queuing up times on an online calendar lets your customers fill your schedule for you. Booking free consultations is an incredibly effective way to get potential customers in the door. 

An often overlooked aspect of setting appointments is taking deposits or payments directly from customers. Capture customers’ card information to hold their spots. This tactic will significantly decrease the likelihood of no-shows making your schedule more reliable. 


Online scheduling is popular for a reason. 

More and more businesses are employing online scheduling on their website. Most services make it straightforward to link social media pages directly to the calendar. Larger companies with multiple locations find it easier to centralize a scheduling process to avoid confusion. Customers select whichever area they need to meet and at what time. 

As small businesses grow, the process doesn’t change. You can maintain that same sense of centralization, whether you’re organizing multiple locations or multiple users. Most appointment setting software allows owners to create multiple users with individual usernames to receive notifications when a customer books an appointment without notifying everyone else. They can also control their availability, which may be different from the rest of the team. 



Most small business owners haven’t given online scheduling a second thought. In fact, many small businesses don’t think of a website as more than a logo and a phone number online. Integrated features like email campaigns and online calendars fly under the radar either by ignorance or not wanting to go through the trouble of setting them up. 

Maybe you have a trusty day planner where you keep all of your notes. Perhaps you prefer the organized chaos of sticky notes swamping your office. Regardless of how you do things now, this is a digital world. It’s time to go online. Drop the pen and paper, and start organizing your schedule online. The operational benefits far outweigh any added “trouble” of integrating systems. 

Shamrck is a complete website and business management suite designed to simplify sales and marketing for small businesses. Online scheduling is one of the many organizational tools at your disposal to help your business operate more efficiently. There are several benefits to appointment scheduling on your website. Maybe it’s time you started reaping the benefits for yourself. 


Start your free demo today to see if Shamrck is right for your business. 


Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works...

Why You Need a CDN for Your Website

Why You Need a CDN for Your Website

Why You Need a CDN for Your Website

Caching your website is a crucial process for keeping your website fast. It relieves stress on the host and helps report information back to the browser. Great, right? We can do better. Shamrck uses world-class cloud hosting to make sure you have a reliable, speedy hosting service, but today, we’re going to talk more about WordPress content delivery networks, or CDN.

You only have a few seconds to make a first impression on a site visitor, so slow page speeds set you back immediately. Website caching and image compression are excellent ways to maintain fast load times, so why do we need a CDN? Physical hosting sites help “store” your host on a server. The server location affects load times regardless of your compression settings or caching. This effect is called latency. Naturally, when information has farther to go, it will take longer to get there. CDNs help reduce latency.


What is a CDN?

Content delivery networks, or CDNs, are a way to speed up your website. They are a network of servers built to store static content. By storing static page information in an easy-to-access location, your site can retrieve page information and deliver it to a browser blazingly fast.


How Does a CDN Work?

CDNs operate as a large network of servers meaning information can be stored anywhere in the world and relayed back to your website. Visitors anywhere can view your website faster. Your information is stored on a “host” server. As we mentioned earlier, the further away your visitor is, the longer the load times. This latency is due to “hops.” Hops refer to how often information needs to jump from server to server before being delivered to the visitor. The more hops, the longer the load time. Choosing the location for your host server is important because it will play a major role in your page load times.

By serving as a storage resource, CDNs automatically pull information from your website as information like HTML or JavaScript code for future use. Your server can then rewrite links to those pieces of information to make sure it’s pulled from the CDN moving forward.


CDN Benefits

A CDN can help your website perform better in every way, including sales. Visitors are more likely to have a better user experience when a site loads quickly and easily navigates from page to page. When you’re trying to convert leads to sales with website content, an engaging website is vital.

CDNs also employ a caching system much like your server. Site information moves from your server to the CDN freeing up bandwidth. On that note, a CDN is exactly that, a content delivery network. Utilizing the network helps handle large spikes in traffic since it can spread information over several servers.

Most importantly, CDNs are scalable. Your website will see user ebbs and flows, but ultimately, the goal is to grow your visits. When that happens, your server needs to be ready to handle the new traffic. Content delivery networks are a ready-made solution to make sure you don’t run into any kinks.


CDN Speeds

CDNs are becoming more and more popular for their versatility and speed enhancements. Just like with caching, a CDN reduces latency and load times. We know slow page speeds can kill your traffic and SEO. Every additional second of load time costs you potential sales and crucial visitors. Since the CDN stores much of the site’s information, page speeds go up exponentially.

One issue websites run into is a slow TTFB, or time to first byte. Without going too far into the weeds, this refers to how long it takes for your website to retrieve data for the browser request. Depending on the server and the data, your TTFB could have a negative impact on site performance. CDNs dramatically increase TTFB just by moving bits of information away from your server and onto the network. Shamrck’s website health check helps test for your time to first byte.


Shamrck and DigitalOcean Spaces CDN

Shamrck hosts on a cloud server and uses DigitalOcean Spaces CDN to speed up websites even more. DigitalOcean is a cloud infrastructure with data centers all over the world. Spaces is an S3-compatible object storage service that lets you store and serve large amounts of data. By working with the power of DigitalOcean’s CDN, Shamrck is free to provide excellent hosting and website performance.


Why a CDN is Right for Your Website

Working in tandem with your host, a CDN speeds up your site and boosts performance. It’s that simple. We walked through how CDNs work and some specific benefits, but everything leads back to enhancing load times, user experience, and other vital aspects of running a website. Utilizing a network of servers to store information and free up bandwidth on your host server is invaluable, and the results speak for themselves.

We’d love to help you get started on your website improvements. Reach out today and we’ll do a full website health check!

Enter Caching.

Caching is the quick and (sometimes) easy way to speed everything up. At a server-level, caching can be broken down into very technical terms, but for the average end-user, plugins like WP Rocket help take care of the work for you. Here are some ways to speed up your website with caching.


What is Cache?

A cache is a collection of items of the same type stored in a hidden or inaccessible place. In the software world, we refer to it all the time. Traditionally, when someone clicks into a web page, the site has to request information from the server, which sends the data back to the browser, and users see the end result. Caching speeds up your website by not requiring it to request page information every time someone visits. 

Since most webpages contain headers, bodies, and footers, continually having to piece together every bit of information after each click is, understandably, time-consuming. The process slows down page load times since the server is processing so many requests at once. 


Why is caching important for websites?

Caching saves much of the website’s information for a server, so it doesn’t have to handle requests for every part of a web page anymore. The cache stores files to a disk or RAM, making it easier to duplicate the information when requested. This process limits the amount of work going into loading and reloading webpages, making them load faster.

Since these repeat files are stored, caching reduces the stress on your server. A fast server equals faster page load times, which has a substantial impact on your SEO. But more on that in a minute. This process also speeds up the time to first byte (TTFB). Essentially, the TTFB is the time it takes for a browser to start to receive information from the server. A low TTFB is crucial to fast load times.


Server-level caching with a good host.

A good host will handle caching for you. There are generally four types of caching done at the server-level: Bytecode, Page, Object, and CDN. We can break these down one at a time to understand why each is essential and why utilizing a speedy server with a good host is vital.

  • Bytecode: Bytecode cache deals with PHP code. PHP codes must be compiled into what’s known as a readable “opcode.” Once the opcode is in place, the server no longer needs to sift through the PHP to return browser requests. 
  • Page: Page caching refers to storing the entirety of the HTML from a webpage, so WordPress does not need to generate the page over and over. Most pages are static and evergreen, meaning they don’t change much. The server does not need to build the page for every click continually. 
  • Object: Object caching refers to storing database query information. Querying a database can be arduous and time-consuming for a server. Caching bits of data produced by a search means speeding up the page load times since there’s no need to query an entire database every time.
  • CDN: CDN stands for Content Delivery Network. CDN caching stores website files like javascript, CSS, and media. CDN caching is a more complicated process because it involves storing information away from the server on a, you guessed it, separate network. CDNs can deliver the website information instead of the server, reducing the stress on the server and speeding up load times.

Server-level caching is crucial because a good host does all of this behind the scenes. Since page load times are vital to your website’s SEO, caching as much information as possible is paramount.


WordPress Caching with WP Rocket.

Sometimes we need to go further than our server-level caching. WordPress has mechanisms in place to replace or supplement caching strategies. You can use plugins to perform caching functions if you are self-hosting or using a shared host. There are dozens of plugins to choose from, but we recommend WP Rocket.  

WP Rocket is exceptionally robust but simple to use. Developers will love the ability to play around inside the plugin, but we love that it is excellent for beginners who might feel overwhelmed quickly. The WP Rocket dashboard and settings are easy to set up and understand. The plugin also seamlessly works with eCommerce sites to make sure page load times are blazingly fast.

WP Rocket is a premium plugin offering different pricing plans, but given the usability and depth of the software, we recommend at least trying out the free trial.


How caching affects SEO

One of the largest hurdles websites face when trying to rank on Google is page load times. The Google search algorithms weigh load times heavily when ranking sites. This factor makes caching a must-have. Without caching, your server load speeds will deteriorate as your pages become more dynamic, and the servers have to request and report every line of code/image/etc. for every click. 

The stress will be too much for your server, and page load times will be slow. Not only will that affect your SEO, but you’ll lose traffic almost immediately. No one wants to wait more than five to seven seconds on a website to load. For every second it takes until TTFB, your site slips slightly further in the rankings and becomes more invisible in searches.


Caching is crucial

Websites today are dynamic, loaded with images, and interactive modal windows. Ecommerce sites have tons of media, links, and walls of text. The sheer amount of data on each page is enough to strain any server. This is why caching is so vital. Without caching, servers can be spread too thin, and page load speeds can drop dramatically. The consequences can be disastrous. 

Imagine your website is a store on the main street, but you start to open later in the day than other stores. So, the city moves your store to 3rd street. Search engines are no different. Search algorithms look for the “stores” that open early. Websites with fast speeds will outrank the slower ones, so make sure your site is as quick as possible. Don’t lose your place in the market because you didn’t apply some simple methods to make your website faster.

Shamrck knows website caching is crucial to a site’s success. We’d love to talk to you about your website’s performance and how some simple caching techniques can help immediately.


Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works...

Why You Need a Development Team

Why You Need a Development Team

Why You Need a Development Team

Going it alone is hard. Business owners are well aware of this maxim because it applies to every aspect of running a company. Building and maintaining a website is no different. Website builders help users get started, but the perfect site requires more than a basic template and a few words. Resources like articles and videos help, but the most useful resource of all is a development team.

Most business owners aren’t also web developers. You don’t have time to learn how to code and create a custom website that fits your brand. Maybe you’ll find a template that’s close enough to what you want, but what happens when you’re ready to grow into something new? What happens when your simple site needs to be much, much more?

This step is where going it alone becomes more challenging. Choosing the right content management system (CMS) is critical. Content management systems come with all kinds of tools and resources. 

Development teams know exactly how to leverage those tools and resources.


What is a development team?

Businesses starting from scratch need to determine what approach they’re going to take to build their site. Will they use a website builder and simple templates? Some do, but general templates recycled styles don’t help a business stand out in the crowd. In today’s market, every business needs an online presence. Building a site with a fundamental website builder like Wix or Squarespace is like putting an ad in the White Pages (no one really sees it). Using a development team is like putting up a billboard on Main St.

Development teams come in all shapes and sizes, but the leading roles are web developers and web designers. People like to conflate development and design even though they’re two very different aspects of a website. Development is the construction of a site, the custom coding and creation. On the other hand, design refers to the aesthetics of the website, the schemes, and the look.

We can break these teammate roles down into a little further detail.


Back-End Developers

The back end of your website is where all the magic happens. Every click navigating to another page, every video on auto-play, and every pop-up happen because a back-end developer built it. Businesses need them to create custom elements that will make their website functional. These elements include site security and other applications, so finding the right back-end developer is essential. Developers also help build the kinds of flexibility that allow site owners to receive and manage user information. 


Front-End Developers

Front-end developers focus on user experience. The back-end developer will create the system for running searches or navigation, but your front-end developer makes it look awesome. The spinning wheels, zoom in/out buttons, and feature locations (among other things)? All of that stuff comes from on the front-end. 

Finding an excellent front-end developer is every bit as important as your back-end. The user-experience helps define your website. Visitors will judge not just your site but your entire business based on how your site behaves. An essential part of behavior is across multiple platforms. Your website needs to function the same whether someone visits on a computer, tablet, or phone. 


Web Designers

Web designers work in tandem with the developers, but they work on different aspects that flow together. The designer creates the look and feel of your website. Starting with the overview “template” of ideas, a designer will work closely with you to organize color schemes, create custom graphics, and help with the overall concept. Your brand is on display, and your brand is your business.

Keep in mind that designers are not developers. While they may have some experience with coding, their function is to design, not build. Working with a designer is almost an essential part of building your website, but you can’t count on them to make your site function.


Use a development team to make a change.

Website builders like Wix and Squarespace are extremely limited. Users start because the platforms offer attractive templates and a user-friendly dashboard. After a while, people realize their website can’t grow with their business and look elsewhere. 

If you already know there’s no future with a site builder, why bother at all?

Luckily, there are ways to migrate away from these other platforms (see our guides on Wix and Squarespace). Moving can be a challenge if you’re looking to do more than just change the look of your site. Using a development team to help you make the move removes confusion and limits mistakes. Plus, you get the bonus of expanding your current functionality by using developers to create new tools. 


Why you need a development team

The DIY route is challenging. As we mentioned before, you need a website. With internet traffic trends the way they are, your site needs to shine above everyone else. It has to be functional and chic. You need a website that represents your brand without sacrificing the user experience. More than anything, you need to be able to make changes. No business is the same. There is no one-size-fits-all solution, so saving the ability to build custom features is essential.

Development teams do all of that for you. You get to choose the direction you want to go, work with the team, and watch as they turn your ideas into a beautiful website. The best part? You get to focus on the most critical aspects of your company, your customers. Some people believe they don’t have the budget for a development team. There are teams for all budgets, but all you need to remember is how much time and energy you’ll spend to build the perfect website. How many hours of work will you lose while you fumble through building a site? Compare your budget against how much money you’ll drop by not running your business and see how much it really costs to hire a development team.


We’d love to chat with you a little more about why a development team is a perfect business solution. Reach out, and let’s get started!

Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works...

How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

Cheap does not always equal value. Cheap shoes fall apart, and a low-cost computer crashes three days after you buy it. Cheap sunscreen gives you a sunburn so bad you painfully regret not buying better sunscreen. When it comes to web hosting, a cheap host can hurt your website in many ways. A bad host can cause a lot of damage from weak cyber-security to slow page speeds and everything in between.

Don’t get us wrong. Saving money is good. Opting for a more inexpensive hosting service is a plausible solution if you weigh all of the pros and cons. The problem is understanding the impact of certain inequities. Some disadvantages will severely outweigh the advantages, and your site will suffer. The best weapon you have is research. Luckily, there are some tools and resources out there to help (like this post!).

So, how does cheap hosting hurt?



A good host maintains a stable website status. That means minimal downtime for repairs or bug fixes. Websites need periodic updates to function correctly since plugins and systems are continually updating. A cheap host can lapse on essential updates that affect (possibly crashing) your website.

Worse, cheap hosts are known for terrible customer service. Your website is the face of the business. Imagine that someone locks you out of your storefront, and you have to wait three days for a locksmith. Imagine the business you’d lose! Think of poor customer service as the slow locksmith. You need your website up and running correctly. A cheap web hosting service won’t take the importance of upkeep very seriously.

Slow Page Speeds

When most people think of SEO, thoughts of keywords, and blog posts come to mind. While those are both essential aspects of optimization, page speed is one of the most crucial. The search engine algorithms look through hundreds of site attributes to rank the results, but some traits are more heavily weighted than others. Page speed clocks in as one of the most important because it shows your website is performing well. Google and the other engines will prioritize sites based on load times.

Why is that important for hosting?

A cheap hosting service may not scale well with your business. That means the more traffic you get, the slower the site loads. Slow page load times can kill your website performance. More than have of mobile users give you approximately three seconds before they leave, and the number drops every second after that. Don’t let your website take a tumble in the search results because your hosting service can’t keep up.



Cyber-security isn’t just a buzz-word, and your website can’t live without it. Cheap hosting services put security on the backburner because security protocols can require additional resources and bandwidth. Start with a straightforward question. Does your host offer a secure socket layer (SSL) certificate?

An SSL certificate is literally the bare minimum you can accept from a host. Malware attacks millions of sites each year, and cheap hosting services that skimp on cyber-security leave you vulnerable. Be sure to do your research because these hosts will put the security onus on you and make sure you are liable instead of them.

There are cyber-security steps you can take on your own to try to secure your website, but ideally, you’d like to work in tandem with a host that emphasizes security as well.

Less Control

Many cheap hosting services offer low price points because they limit what you can do with your site. You lose the ability to create custom coding to fit your needs because the host won’t let you make substantial-scale changes on their server. By limiting bandwidth and disk space, servers can run with less effort and cost, but you end up suffering through a mediocre website.

An excellent hosting service works with you to make sure your site, videos, animations, images, and all, work seamlessly all day every day. Limiting what you can do to build a custom site leaves you with nothing more than a template to type some words.

Hosting is worth the investment.

You can find hosting services in every corner of the internet. Some host on cloud-based servers with data centers all over the world. Some hosts are on a physical server in the back room of a dingy office building. Regardless of a hosting services’ claim of what they do and don’t offer, do your research. Ask questions about security protocols and bandwidth limitations. Learn more about their customer service team and how they handle updates.

There are qualities to some cheap hosting services, mostly, the price, but choosing who hosts your website is critical. The choice can make or break the success of your site and possibly your business. No, that’s not being too dramatic, either. A malware attack leaking customer information can land you in court, ruining your company. Slipping to the second, third, or fourth page of Google can make you invisible compared to the competition all because your pages load slowly.

Investing in a development team to build your website is a wise decision. Investing in a top-class hosting service is just good business. Don’t get sucked in by low price points and wild promises that are too good to be true. Pick a host that you can trust, even if it’s not the cheapest.

At Shamrck, we believe in value above everything else. A hosting service can be inexpensive and still have a customer-first mindset. We’d love to chat a little more with you about trusting your site to an excellent host. Reach out today, and let’s get started!

Shamrck Recipient Of United For America Luminary Fellowship

Shamrck Software has been selected for the United for America Luminary Fellowship dedicated to working with female owned enterprises. United for America, a movement led by Unilever joined with Luminary to provide resources to emerging small businesses. Luminary works...

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