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Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

SET 1 REP 9 WITH SHEFFIE ROBINSON Rectangle
Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and Marcus-Tor Strickland know what it means to pour your blood, sweat, and tears into your passion. Out of their efforts came Metric Mate. A patented virtual personal assistant with an advanced AI system. 

Metric Mate also hosts a weekly podcast that recognizes leaders from all over the spectrum. Brother M-T brings in extraordinary individuals to share their stories about how they shaped their fields. This week, he brought in Sheffie for a great interview. 

 

The Origin

One of the most prominent themes Sheffie refers back to is business owners’ needs to save time. Over and over, we hear about how DIY websites are inexpensive, but the time-suck destroys productivity. Where can companies go to consolidate all of their tools? 

Sheffie talks about the costs incurred by using various tools spread over several other services. Sites like GoDaddy give very cheap website options, but start adding in email services like Mailchimp. Add in Asana, Analytics, Security plugins, etc., and the costs go through the roof. 

Shamrck brings together everything onto one platform at one cost. Most importantly, Shamrck lets business owners outsource vital tasks that would typically take entire days. 

 

You Don’t Have to Do It All.

If there’s anything that we can learn from the pandemic is companies big and small need help sometimes. For many entrepreneurs and solopreneurs, the biggest realization is that outsourcing is not only possible but required for specific tasks. 

As Sheffie recounts, it’s easy for business owners to look past self-care and focus only on work. The idea that you have to do it all is wrong, plain and simple.Brother M-T puts it best when he talks about the Gates and Zuckerbergs out there that sit in a room 24/7 and grind out a product are the exceptions, not the rule. We have spouses, children, hobbies…a life! At some point, we have to bring in help. 

 

 

Going Beyond Business

The most important thing entrepreneurs can do is take care of themselves. A sound body and mind are the only way to maintain a successful business. Without the right mindset, the quality of your work and the work of your employees can suffer. Taking time to understand what you need is every bit as valuable as what the business needs, even if that means 30 minutes with some Chick-Fil-A fries and a lemonade.

There is life outside of work. Services like Shamrck help you realize opportunities you can miss when you’re too wrapped up in researching the best third-party applications to put on the homepage of your website. Give yourself every chance to experience life outside the office. Take it from Sheffie, burning yourself out is the quickest way to dramatically affect your business in the worst way. 

 

 

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Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

rough draft 4


Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn’t that one is better than the other, but instead, they explore the value in both. 

Sheffie went on to discuss her experience with entrepreneurship and how it relates to her MBA program. The idea that someone needs to complete an MBA program to have the knowledge and skills to start a business is completely flipped on its head when Sheffie talks about her accomplished career as an entrepreneur before going through the program. 

 

How It Began

Sheffie talks about her start as a small business owner at age 6 when she started reselling candy at a markup. At age 6! Being self-taught in coding, Sheffie showed her entrepreneurial spirit by creating intricate tools for game currency. In 2015, she opened her first software development firm called Touco Direct. In 2019, Sheffie launched WPClover as a development and hosting platform, and in 2020, she merged it all to make Shamrck Software, a full website and business management suite. 

 

Why Get an MBA Now as an Entrepreneur?

Sheffie explains that despite already being an entrepreneur, getting an MBA is validating. Starting as a self-taught coder, there is a stigma as a one-trick pony. Are you really a coder, or did you just learn one little trick? Being a black woman in tech, especially, presents a unique challenge where people don’t want to believe that you accomplished something on your own. She recalls having people look her up on LinkedIn right on the spot just to make sure she’s not just putting her name on someone else’s work. The MBA speaks volumes to a particular crowd who want to know you have the “credentials” to back up your words.

There’s also the idea that people expect you to have an MBA. For Sheffie, people assumed that because she’s an entrepreneur, she already completed the program. Graduating an MBA program is self-validating too. You know you have the skills to run a business, but now you have the proof. 

 

The Pros and Cons

MBAs have a lot to offer. Learning about things like corporate finance and understanding how to be a better financial steward for her company. Sheffie talks about working with ideas like differentiating fundraising tactics when you have physical products versus software. 

Conversely, Sheffie discusses the gaps between higher education curriculum and real-world cases. These curriculums don’t necessarily keep up with the times and can leave students lacking in certain areas. Since her program is done in cohorts, she’s able to share some of her real-world knowledge with classmates who otherwise might miss out. 

 

Listen In

You can listen to the whole conversation here on Unpolished MBA’s website or other platforms.

 

 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

 

What is content curation, and why is it helpful? At its most basic, curation is scouring other content sources to bring in new content for your audience. We all know content drives SEO. Whether we’re focused on keywords, relevance, or recent posts, content curation can help immensely. We can look at it another way. You and your team can only produce so much content. You have too many other things to do, and creating new material all day every day is impossible. However, staying relevant in searches depends on posting a lot. 

How do you meet the demand?

The solution is more straightforward than you think. For a website, content curation services allow you to pick and choose keywords that fit your field, website, topics, etc. You can pull blog posts and articles from all over the web to bring into your website, and voila! You have new content. The marketing team may be able to create engaging material, but readers want variety. They want to see what you think is interesting. After all, they’re on your website because you’re the expert.

Best of all, content creation is easy. You and your team don’t have to comb through other websites all by yourself. Integrated systems can do that for you and even post content directly to your site or social media.

 

Start with what you know.

The first goal for any website is to create an audience. Using original posts and blogs is a step in the right direction, and a massive social media campaign can help. Write about your field, product, and things that make you an expert. Over time, customers and other traffic will look to you for guidance and expertise. 

Make sure to cover a wide range of topics still while you build your content machine. Don’t pigeonhole yourself by focusing on one or two aspects of your field. You can quickly get stuck in a rut, and customers will lose interest. You can always find new topics to write about, so start creating your library with plenty of variety.

 

Start curating content. 

One of the more significant challenges of curation is finding the best strategy. You don’t have the resources to create new content continually. Randomly using a Google search is like throwing darts blindfolded. You need something efficient to help. 

Where do you start?

Content curation is not new. The benefits of posting fresh, new content are immeasurable, and the most remedial understanding of SEO tells us this strategy helps your rankings. Content curation software does everything for you. Getting started is as easy as choosing a keyword or phrase and letting the software go to work. These services scour every corner of the web for articles and posts fitting your description. 

Be sure you know what to do with the content when you get it, though. Curating content and leaving it to rot on the back-end isn’t doing you any good. Displaying your content is where these services provide more value. 

 

Validate your content.

How many times have you heard, “don’t just read the headline?” It’s natural for us to see some buzzwords and immediately think the article is a perfect fit. Sometimes, it’s not. The essential thing you can do when curating content is to read the content! Read for style and accuracy. Someone slapping a good headline on a terrible article doesn’t do you any good. 

Check to see if the post is articulate and thought out. Does it convey the same message or theme you want to present on your site? You are trusting someone else with your traffic, so don’t do it lightly.

 

Where to put your content

Most websites have a page dedicated to blog posts, but nothing says you have to stop there. Your homepage is the face of your website. Why not add your curated content there as well? You’re adding outbound links to your pages and showing that your business stays apprised of all the developments and news in your field. 

 

Growing your audience with curation.

The end game for content creation is growing your audience. More content means your score higher in search results, and giving your readers a little more variety helps retain what you already have. More of a crowd means more eyes on your products and more opportunities for sales. 

Plus, growing your audience can mean growing an email list. Email drip campaigns are incredibly useful for things like sales and marketing. Content curation helps get you there just by adding a few new words. The best part is there’s no reason to overthink anything. Use a content creation tool, do a quick quality check, and post it on your site. 

Growing the prospect and lead audience for a small business is a matter of survival. The best way to do it is by reaching out and staying in touch with internet browsers. Content curation is a way to get more eyes on your website without creating more work for you or your team. 

 

Shamrck is a complete website and business management suite, helping you stay organized and save time. Our content curation feature focuses on the end-user to make life easy and get results. Start your free trial of Shamrck to see the advantages of having all your tools in one place. 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...