Pre-redesign inventory for a rebrand
A company about to redesign needs an audit of all 20 existing pages with keep/cut/rewrite recommendations and a content-migration map.
Website Content Audit
Tier 2 · Web & Digital · $100 · 6–8 hrs · 7 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Audit all pages of a website (up to 20 pages) for content quality, SEO, and consistency.
You'll receive a spreadsheet-based inventory of every page on your website, scored across content quality, SEO fundamentals, and message consistency. A vetted student audits up to 20 pages under PM oversight and flags which pages need immediate attention, which can be refreshed, and which are performing well—without rewriting or touching technical infrastructure.
Deliverables
- Content audit spreadsheet
- Page-by-page recommendations
- Priority action items
What's included
- Up to 20 pages
- SEO review
- Content quality assessment
Not included
- Content rewriting
- Technical SEO audit
- Website redesign
What you'll get
A list of up to 20 page URLs (homepage, service pages, blog posts, etc.) and optionally your target keywords or business category. If you have brand guidelines or a content style guide, include those too.
The student visits each page in order, records page title and meta description, checks for keyword inclusion and readability, assesses whether content matches page intent and brand voice, flags duplicate or stale content, notes internal linking gaps, and rates overall content freshness. All findings go into a structured spreadsheet with consistent scoring.
A content audit spreadsheet (CSV or Excel) with one row per page showing SEO metrics, quality score, consistency notes, and red flags; a page-by-page recommendations document (PDF or Google Doc) with specific suggestions for each page; a priority action items list (one-page summary) highlighting the 3–5 pages that need work first.
Your $100 payment stays in escrow until you review the spreadsheet and recommendations and approve the audit—ensuring the student's scoring matches your site's actual state.
Common use cases
Nonprofit cleaning up years of outdated pages
A nonprofit's site has 18 pages built up over 5 directors with mixed messaging — needs an audit that flags stale info, broken links, and duplicate-content issues.
B2B agency evaluating SEO performance
A B2B agency needs an audit of 20 service pages for SEO health (titles, meta, headings, internal linking) with prioritized rewrite recommendations.
E-commerce site post-acquisition
You've just bought a competitor's product catalog and need to know which of their 20 product pages have gaps, outdated specs, or weak product descriptions before you merge inventory into your own site. The audit flags which pages need rewriting, which can be repurposed as-is, and which duplicate each other.
Local service business preparing for paid search
Your plumbing or HVAC company has built pages organically over five years and wants to audit them before launching Google Ads. The audit reveals which service pages are actually SEO-strong, which are missing key location keywords, and which confuse customers with inconsistent service naming.
SaaS product feature documentation review
Your help center or product docs have grown to 20+ pages as you've shipped features, and you need to know which pages are current, which are orphaned or incomplete, and which contradict each other. The audit surfaces structural gaps before customers get confused.
Frequently asked questions
Does the audit check pages behind a login, like a members-only section or app dashboard?
No. The student audits publicly accessible pages only. If you have password-protected content you want reviewed, contact the PM to discuss a custom scope.
What if my website has 25 pages but I only want 15 audited?
You specify exactly which 15–20 URLs you want included in the initial request. The student audits only those pages; pages you don't list aren't reviewed.
Will the student rewrite any copy or suggest specific keyword replacements?
No. The audit identifies *where* content is weak or missing keywords, but does not rewrite sentences or provide word-for-word copy suggestions. Rewrites are out of scope for this tier.
How does the student assess 'content quality' if quality is subjective?
The student uses a rubric provided by the PM covering clarity, completeness, accuracy, readability (sentence length, jargon), and whether the page answers the user intent it's supposed to serve. Scores are consistent across all pages audited.
If I disagree with a page's score, can the student re-audit that one page?
Yes, within reason. If your feedback is clear (e.g., 'this page has been recently updated, the student may not have seen it'), the PM can ask the student to re-check and revise that row of the spreadsheet before approving payment.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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