Local restaurant testing Instagram seriously
A neighborhood pizzeria has been posting randomly for years and needs a 30-day Instagram strategy with content pillars (behind-the-scenes, menu, specials) and a posting calendar.
Social Media Strategy
Tier 2 · Content & Marketing · $100 · 6–8 hrs · 7 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
30-day social media strategy for one platform including content pillars, posting schedule, and growth tactics.
Get a structured 30-day social media roadmap for one platform with defined content themes, a day-by-day posting calendar, and specific growth tactics. Your vetted student builds the strategic foundation so you can execute with clarity—no guesswork on what to post or when.
Deliverables
- 30-day content strategy
- Posting calendar
- Content pillar framework
- Hashtag strategy
What's included
- 1 platform strategy
- 30-day plan
- Content pillars and calendar
Not included
- Content creation
- Account management
- Paid advertising
What you'll get
Your business description (1–2 paragraphs), current follower count and platform handle, target audience sketch, 3–5 competitor handles on the same platform, any existing brand voice guidelines or tone preferences, and the main business goal for the 30 days (e.g., awareness, lead gen, community building).
The student audits your platform and competitors, identifies 4–5 content pillars aligned to your goals, builds a posting calendar specifying date, time, content type (carousel, Reel, caption-only, etc.), and topic for each day, creates a hashtag strategy with 20–30 tagged hashtags organized by reach tier, and documents growth tactics like optimal posting windows, engagement triggers, and cross-promotion strategies specific to your platform.
A PDF strategy document with content pillar descriptions and rationale, a spreadsheet calendar with 30 rows (one per post day) including time, format, and topic, a hashtag bank organized by category, and a one-page tactical summary of timing and engagement opportunities.
Your $100 payment stays in escrow until you confirm the calendar is actionable and the pillars match your business goals.
Common use cases
B2B consultant launching on LinkedIn
A management consultant wants a 30-day LinkedIn plan to build authority with weekly long-form posts, daily comments on target accounts, and a clear lead-gen funnel.
Author building TikTok ahead of a book launch
A debut author with 6 months until publication needs a 30-day TikTok plan to grow from 0 to a meaningful BookTok audience before pre-orders open.
Fitness studio launching Instagram Stories consistency
A small group fitness studio has 300 Instagram followers and posts sporadically. They need a 30-day blueprint showing which days to post class highlights, member testimonials, and behind-the-scenes clips so their audience develops a habit of checking in. The strategy defines posting windows (morning motivation, evening post-class buzz) and hashtags to reach local gym-goers.
E-commerce brand testing Pinterest before scaling ads
An indie candle maker wants to build organic Pinterest presence before investing in paid campaigns. They need a 30-day pin calendar with content pillars (product launches, seasonal inspiration, DIY gifting) and hashtag strategy to test which pins drive clicks to their Shopify store. The strategy informs which products and themes justify ad spend.
Nonprofit testing YouTube Shorts for donor engagement
A mid-sized nonprofit has never used YouTube Shorts and wants a 30-day pilot to increase donor awareness without production overhead. The strategy outlines 4 content pillars (impact stories, volunteer spotlights, event teasers, donor spotlights), a posting cadence (3–4 per week), and growth tactics like community tab teasers. This tests if short-form video works before rolling out to major donors.
Frequently asked questions
Can the student build a strategy for more than one platform, or do I pick just one?
This project covers one platform only. If you need strategies for Instagram, TikTok, and LinkedIn, you'd order three separate projects. One platform ensures the calendar and hashtag strategy are deeply tailored.
What format will the posting calendar be in? Can I import it into my scheduling tool?
The calendar ships as an Excel or Google Sheets file with columns for date, time, content type, topic, and caption notes. Most scheduling tools (Buffer, Later, Hootsuite) let you import or manually reference a spreadsheet, but the student won't integrate it directly into your tool.
If I don't like one of the content pillars, can the student revise it?
Yes. Feedback on pillars, posting times, or hashtag selections counts as one round of revisions within the 7-day turnaround. Major shifts (e.g., pivoting from 5 pillars to 3 entirely different ones) may require a new project.
Does the strategy include paid promotion tactics or just organic growth?
This project is organic-only. The student focuses on posting cadence, content themes, hashtag strategy, and free engagement tactics. Paid ad targeting or budget allocation is out of scope.
How many hashtags will the strategy include, and should I use all of them on every post?
The strategy typically recommends 20–30 hashtags organized into high-reach, mid-reach, and niche tiers. The student advises you to rotate and mix them (not dump all 30 on every post) to avoid spam filters and stay authentic to platform norms.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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