Product-launch campaign across IG and TikTok
A DTC skincare brand launching a hero serum needs 20 pieces of content (teaser, founder story, demo, UGC, testimonials, launch day, post-launch social proof) with KPIs.
Social Media Campaign
Tier 3 · Content & Marketing · $500 · 15–20 hrs · 14 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Plan and create a complete social media campaign with 20 pieces of content, campaign strategy, and performance framework.
You'll receive a 14-day sprint that produces a complete social media campaign ready to post: a written strategy document, 20 original graphics paired with captions, a content calendar, and a measurement framework with specific KPIs. This is for businesses and organizations that need a coordinated multi-week push but lack in-house content creation or strategic planning capacity.
Deliverables
- Campaign strategy document
- 20 content pieces (graphics + copy)
- Posting schedule
- Performance tracking framework
What's included
- Campaign strategy
- 20 content pieces
- Posting schedule
- KPI tracking
Not included
- Paid ad management
- Account management
- Influencer outreach
What you'll get
Your brand voice guidelines (2-3 sentence description or existing samples), target audience profile (age, interests, pain points), campaign goal (awareness, traffic, signups, etc.), main platforms (Instagram, TikTok, LinkedIn, Twitter, etc.), campaign duration, any product/service details or visual assets you want incorporated, and brand colors or logo files.
1) Competitive research and audience analysis to inform messaging; 2) A 3-5 page campaign strategy document outlining objectives, messaging pillars, and content themes; 3) 20 distinct content pieces—each with a finished graphic file (PNG or JPG) and platform-specific caption copy; 4) A posting schedule spreadsheet assigning each piece to a specific date and platform; 5) A performance tracking framework listing 4-6 KPIs (engagement rate, click-through rate, conversions, etc.) with baseline targets.
A zip file containing: the strategy document (PDF), 20 numbered graphic files, a captions text file, a Google Sheets posting schedule, and a KPI tracking template with formulas for your analytics tool.
Your $500 payment stays in escrow until you review the 20 graphics and captions, confirm they match your brand voice and campaign objective, and approve the posting schedule—only then does the student get paid.
Common use cases
Cause-led nonprofit awareness campaign
A nonprofit running a 4-week awareness campaign on a specific issue needs 20 pieces (data carousels, beneficiary stories, partner spotlights, calls to action) with a fundraising tie-in.
B2B SaaS event push
A B2B SaaS sponsoring a major conference wants a 4-week campaign of 20 pieces driving booth visits and demo bookings, with attribution back to the event.
Local Restaurant Weekly Specials Push
A family-owned restaurant wants to drive foot traffic on slow weeknights by running a 3-week Instagram and TikTok campaign featuring daily dish photos, behind-the-scenes kitchen clips, and customer testimonial reels. The student creates 20 posts with a consistent visual theme, writes day-specific captions highlighting Monday taco deals or Thursday happy hour, and builds a calendar timed for lunch and dinner rush hours.
Fitness Coaching 30-Day Challenge Campaign
A personal trainer launching a beginner-friendly online fitness program needs social proof and enrollment momentum. The student designs 20 posts across Instagram and Facebook—mix of transformation stories, quick workout clips, testimonials, and countdown graphics—paired with captions that address common fitness objections and link to a sign-up page, with a KPI framework tracking link clicks and email opt-ins.
Artisan Craft Business Holiday Season Ramp
A small jewelry maker needs a 4-week pre-holiday campaign on Instagram, Pinterest, and TikTok to build gift-giving awareness. The student produces 20 posts (product close-ups, behind-the-scenes studio footage, gift-set mockups, holiday gift guides) with captions that emphasize handmade quality and limited inventory, plus a tracking framework monitoring save rates, website clicks, and cart additions.
Frequently asked questions
What format should the 20 graphics be in, and do you accept source files (Figma, Canva, etc.) or just final images?
Final graphics are delivered as PNG or JPG files at platform-native dimensions (e.g., 1080×1350 for Instagram feed, 1080×1920 for Stories, 1080×1080 for TikTok). Source files (Canva links or Adobe files) are not included, but if you need to edit a graphic later, you'll have high-resolution exports ready to work with.
Can the student revise the captions or graphics if I don't like the tone or style after I review them?
Revisions are within scope—if the approved graphics or captions don't match your brand voice or campaign goal, the student will rework them before the campaign launches. Plan for one round of feedback during the 14 days; major strategic pivots after day 10 may push the timeline.
Does the 20-piece count include carousel posts (multi-slide Instagram posts) as one piece or multiple?
A carousel counts as one piece even if it has 3–5 slides. A single static image, a video post, and a carousel each count as one toward the 20-piece total, so the student balances formats strategically based on your platform mix.
What analytics platforms does the KPI tracking framework support, and will it connect to my Instagram or TikTok account?
The framework is a template spreadsheet with formulas and definitions you can manually populate from your native Instagram Insights, TikTok Analytics, or Google Analytics dashboard—it's not an automated integration, but it's set up so you can plug in weekly numbers without extra work.
If I want to swap out two of the 20 graphics with different themes halfway through, can the student re-design them?
Yes, content swaps are fair game during the 14-day window. If you want to replace a low-performing post type or adjust messaging based on early feedback, the student can redesign up to 2–3 graphics, but larger rewrites (changing more than 4 pieces or the entire content strategy) shift into a separate project.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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