Etsy seller rewriting for SEO
A pottery shop with 10 listings ranking poorly needs SEO-optimized descriptions using buyer search terms (gift, handmade, ceramic mug) without sounding stuffed.
Product Description Writing
Tier 2 · Content & Marketing · $100 · 5–7 hrs · 7 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Write compelling product descriptions for up to 10 products, optimized for SEO and conversion.
A vetted high school student writes SEO-optimized product descriptions for up to 10 items in your catalog, each one structured to rank in search results and drive conversions. You provide product details and images; they deliver polished, keyword-integrated descriptions ready to post across Etsy, Amazon, Shopify, or your own store.
Deliverables
- 10 product descriptions
- SEO meta descriptions
- Feature/benefit formatting
What's included
- Up to 10 products
- SEO optimization
- Conversion-focused copy
Not included
- Photography
- Website upload
- More than 10 products
What you'll get
Product names, images or links, current descriptions (if any), target keywords or category, and any brand voice guidelines. Format: Google Sheet, CSV, or folder of image files with a text file listing key details for each product.
Research competitor descriptions and search intent for your product category; write a unique, benefit-forward main description (80–150 words) for each of the 10 products; craft an SEO meta description (155–160 characters) for each; format feature/benefit callouts or bullet points where they improve scannability; check keyword density and internal linking opportunities if you provide competitor URLs.
A Google Doc or CSV with 10 main descriptions, 10 meta descriptions, and formatted feature/benefit sections for each product. All files are editable and ready to copy directly into your store platform.
Your payment is held in escrow until you approve the descriptions—you can request rewrites on tone, keywords, or length before funds are released.
Common use cases
Amazon brand fighting bullet-point fatigue
A kitchen-gadget brand needs 10 product descriptions rewritten with scannable A+ content bullets and benefit-led copy that beats the Chinese knockoffs.
Shopify launch copy
A new perfume brand launching 10 SKUs needs evocative, scent-led descriptions that capture mood and ingredients for the brand's Shopify storefront.
Small vintage reseller launching on multiple platforms
You source 10 unique vintage handbags and need descriptions that work equally well on Poshmark, Depop, and your personal website. The student writes descriptions that highlight era-specific details and material quality while naturally including search terms like 'vintage leather crossbody' and 'retro coach bag.' Each description gets a separate meta version for the website SEO.
B2B SaaS tool adding product line detail pages
Your company offers three tiers of software integrations, and you need descriptions that explain technical features in human language for landing pages. The student transforms API specs and feature lists into benefit-focused copy that converts both technical buyers and decision-makers, with meta descriptions tailored to search intent like 'API integration for logistics software.'
Dropshipper standardizing bulk product catalog
You've added 10 new electronics to your store, but the supplier descriptions are bland and repetitive. The student rewrites them to emphasize unique selling points (battery life, warranty, compatibility) and target long-tail keywords like 'wireless charger for iPhone 15 Pro Max.' All descriptions match your brand voice and include conversion-focused calls-to-action.
Frequently asked questions
Can the student write descriptions for products in different categories—say, 3 kitchen gadgets, 4 books, and 3 clothing items?
Yes. The student can research and write across multiple categories in a single project. Just make sure you provide clear category context or links so they understand your customer base and search behavior for each product type.
What if I need to revise descriptions after delivery—do rewrites count as part of the $100 project or cost extra?
One round of revisions for tone, keyword emphasis, or length is included while the work is in escrow review. Major rewrites (e.g., completely different angle or adding 5+ new products) would be a new project.
Do you include competitor analysis or keyword research, or do I need to provide the target keywords myself?
The student will do light keyword research and competitor description review for your category as part of the work. If you already have a keyword list, provide it—that speeds up the process. If you want deep SEO audit or ranking reports, that's outside this project's scope.
What format should I use if my products have variants—like a shirt in three sizes or colors?
Write one master description per product (not per variant). Note any key variant differences—e.g., 'available in black and navy'—and the student will mention them naturally in the copy without creating separate descriptions for each size or color.
Can the student optimize for specific platforms like Amazon A9 or Etsy tags, or is this generic SEO for Google search?
This project covers SEO for general search engines and on-platform discoverability. If you need platform-specific optimization (e.g., Amazon Enhanced Content or Etsy keyword stuffing), mention it upfront so the student can tailor. Descriptions will work across platforms but aren't locked to one algorithm.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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