DTC brand entering its second year
A DTC brand off the founder-led growth phase needs a 6-month plan across content, social, email, SEO, paid, and influencer with budget allocation totaling $250k.
Multi-Channel Marketing Plan
Tier 4 · Content & Marketing · $1000 · 30–40 hrs · 30 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Comprehensive 6-month marketing plan covering content, social, email, SEO, and paid channels with budget allocation.
You'll receive a structured 6-month marketing plan that maps out which channels to use, when, and with what budget allocation—complete with a content calendar, platform-specific strategies, and a KPI dashboard to track what matters. This is the roadmap document: the student builds the plan framework, not the ads or content itself. Ideal for companies that know they need multi-channel presence but lack the architecture to coordinate it.
Deliverables
- 6-month marketing plan
- Channel strategy for each platform
- Content calendar
- Budget allocation framework
- KPI dashboard
- Campaign templates
What's included
- Multi-channel strategy
- 6-month plan
- Budget framework
- KPI tracking
Not included
- Campaign execution
- Ad spend
- Content creation
- Ongoing management
What you'll get
Your current marketing baseline: existing channels you use (if any), last 3-6 months of traffic/engagement data (Google Analytics, social platform insights, email metrics), your annual marketing budget or budget range, target audience description, and any existing brand guidelines or messaging docs. Spreadsheets, PDFs, or links all work.
The student maps channel strategy for each platform (email, organic social, paid social, content/SEO, and any others relevant to your business), builds a month-by-month content calendar with themes and posting cadence, creates a budget allocation framework showing how to split spend across channels, designs a KPI dashboard template showing which metrics to track per channel, and develops 3-4 campaign templates (email sequence, social post series, content hub outline) that fit your 6-month roadmap.
A Google Sheets workbook with tabs for channel strategies, the 6-month calendar, budget framework, and KPI dashboard; a Word or PDF document outlining platform-specific tactics and why; and editable templates (email, social, content) as Google Docs or downloadable files. All files are yours to use, modify, and hand to your team.
Your payment stays in escrow until you approve the deliverables—you can request revisions if the budget allocation doesn't match your constraints or if the content calendar doesn't align with your product roadmap, and only when you're satisfied does the student get paid.
Common use cases
B2B service launching new ICP
A B2B service launching a new vertical needs a 6-month plan with channel mix tuned to that ICP — heavy on LinkedIn, podcast guesting, and ABM.
Nonprofit capital-campaign communications
A nonprofit running an 18-month capital campaign needs the first 6 months of a multi-channel marketing plan covering major donors, mid-level, and grassroots.
SaaS company restructuring after rebrand
You've just repositioned your product and audience, and your old marketing playbook no longer fits. You need a plan that reintroduces the new brand across paid search, LinkedIn, webinars, and organic content, with budget weighted toward the channels where your new ICP actually spends time. The student builds the allocation framework and 6-month roadmap so your internal team or agency can execute without guessing.
E-commerce startup scaling from founder-run to managed
You've been doing ad hoc Facebook and email, but ad costs are rising and you're not capturing organic search. You need a coordinated plan that lays out which channels to grow, what content to build for SEO, how much to spend on retargeting versus acquisition, and which KPIs prove whether each channel is working. The framework lets you hand it to a marketing hire or freelancer with clear marching orders.
B2C brand planning Q4 seasonal push
Summer sales are flat and Q4 is your biggest revenue window. You want a plan that stacks email nurture campaigns, content teasers on Instagram and TikTok, paid search for gift-giving keywords, and affiliate outreach—all coordinated over 6 months so nothing overlaps or cannibalizes. The student builds the integrated calendar and budget splits so you maximize return on the spike in marketing spend.
Frequently asked questions
Can I request the plan to focus only on 3 channels instead of all 5—say, email, organic social, and SEO?
Yes. Tell the student which channels matter to your business and they'll build the plan, calendar, and budget framework around those. The framework is flexible; it doesn't force you into a channel you don't need.
Does the budget allocation framework give dollar amounts, or just percentages?
The student delivers a percentage-based framework with example dollar splits based on your stated budget range. You can plug in your actual spend and the template recalculates; it's not locked to one number.
What if I don't have analytics data yet—I'm a brand new company?
The student will build the plan based on industry benchmarks and best practices for your business type, plus recommendations for what data to collect starting month one so you can measure and adjust after the 6-month period ends.
Are the campaign templates (email, social, content) fully written copy, or just outlines and structure?
They're structured templates and outlines—subject lines, sections, tone guide—not completed content. You or your copywriter will fill in the actual words, but the skeleton and strategy are ready to go.
Can I revise the plan if I realize mid-project that my budget is different, or if I want to add a new platform?
Yes. If the scope shift is within reason—like changing budget range or swapping one platform for another—the student can revise. Major additions (like adding influencer partnerships as a sixth channel) may expand the timeline; flag it early with the PM.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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