Founder picking a category to enter
A second-time founder deciding between two adjacent categories needs a comprehensive analysis with TAM/SAM/SOM for both before committing the next 5 years.
Full Market Analysis
Tier 3 · Research & Support · $500 · 20–25 hrs · 21 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Comprehensive market analysis including TAM/SAM/SOM, industry trends, competitive landscape, and entry strategy.
You get a 15–25 page market analysis report that sizes your addressable market (TAM/SAM/SOM), maps your direct and indirect competitors, identifies industry tailwinds and headwinds, and recommends a go-to-market entry approach. A vetted student researcher conducts secondary research, synthesizes findings into a structured narrative, and delivers a document you can hand to investors, board members, or internal stakeholders.
Deliverables
- Market analysis report (15–25 pages)
- TAM/SAM/SOM calculations
- Competitive landscape map
- Entry strategy recommendations
What's included
- Market sizing
- Competitive landscape
- Industry trends
- Entry strategy
Not included
- Financial modeling
- Primary research
- Ongoing monitoring
What you'll get
A clear definition of the market you want analyzed (e.g., 'B2B HR software for mid-market manufacturers' or 'Direct-to-consumer pet nutrition supplements'). Include any geographic scope (US, EU, specific countries), customer segment details, and whether you have existing product mockups or go-to-market assumptions we should validate.
The student conducts systematic secondary research across industry reports, regulatory filings, trade publications, and analyst databases. They calculate TAM/SAM/SOM using both top-down and bottom-up methodologies, build a competitive landscape grid (5–15 named competitors with pricing, positioning, and feature comparison), identify macro trends (regulation, technology adoption, consumer behavior shifts), and draft entry strategy recommendations tied to identified market gaps and buyer pain points.
A polished PDF report (15–25 pages) with executive summary, market sizing tables, competitor comparison matrix, trend analysis section, and entry strategy recommendations. Supporting materials: TAM/SAM/SOM calculation worksheets (Excel or Sheets) and a one-page competitive landscape visual (Figma or PowerPoint-exportable format).
Your payment is held until you approve the final report; you can request revisions if sections lack specificity or if competitor data is outdated (more than 6 months old).
Common use cases
Private equity diligence support
A small PE firm evaluating a roll-up thesis in a niche services category needs a full market analysis to validate the size of the prize.
Established brand evaluating a new product category
An established CPG brand exploring a category extension needs a full analysis covering market size, customer overlap, channel fit, and competitive risk.
VC-backed startup validating a pivot
Your founding team has been selling B2B logistics software but want to test whether your technology could serve the cold-chain food distribution market instead. You need a credible market analysis to present to your board and existing investors before committing engineering resources to the pivot—this project produces that report in three weeks.
Corporate innovation team at a mature company
You own a legacy product line and need to understand whether adjacent or emerging categories (e.g., moving from industrial adhesives into sustainable alternatives) represent real growth opportunities. This analysis gives you TAM estimates, competitive positioning, and entry barriers without commissioning a $15K consulting study.
Startup founder raising a Series A
You've validated product-market fit in a niche, but prospective investors want proof that your serviceable addressable market is large enough to justify a million-dollar-plus valuation. A comprehensive market analysis with defensible TAM and SOM calculations strengthens your pitch deck and diligence package.
Frequently asked questions
What sources does the student use for secondary research, and how current will the data be?
The student draws from public company filings (10-Ks, investor presentations), analyst reports (Gartner, IDC, CB Insights free tiers), industry association data, regulatory databases, and recent news/trade publications. Most data will be from the last 18 months; older benchmark studies may be included if they're authoritative and clearly dated.
Do you calculate TAM/SAM/SOM with both top-down and bottom-up methods, or just one?
We use both. Top-down (starting from total addressable market size and applying your serviceable percentage) and bottom-up (unit economics, average contract value, addressable customer count) are calculated separately so you can see how they converge or diverge and pick the more defensible figure for your use case.
How many competitors get included in the competitive landscape map?
Typically 8–15 direct and near-adjacent competitors, depending on market maturity and fragmentation. The student prioritizes the top players by revenue/funding and 3–5 emerging or scrappy competitors that show interesting positioning. You can request a different competitor set in your brief.
Can I request revisions if I think a competitor analysis is incomplete or a trend is missing?
Yes. If the report omits a major competitor or misses an important regulatory shift, you can request revisions during the 21-day project window. We ask that you flag gaps within 3 days of delivery so the student has time to iterate.
What's not included—what if I need financial projections or primary research (interviews, surveys)?
This project is secondary research and strategic analysis only. Financial modeling, customer surveys, and stakeholder interviews are out of scope and would require a separate engagement. We focus on synthesizing published data and building a defensible market sizing framework you can layer financial assumptions onto.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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