Funded startup graduating from a logo and a deck
A Series A startup that has only a logo and a pitch deck needs a complete brand identity — logo system, palette, type, guidelines, and starter collateral templates.
Full Brand Identity Package
Tier 4 · Content & Marketing · $1000 · 30–40 hrs · 30 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Complete brand identity: logo concepts, color palette, typography, brand guidelines, and collateral templates.
You get a complete, production-ready brand identity system—not just a logo. The student designs 3 distinct logo concepts, builds a cohesive color palette with hex codes, selects and pairs typefaces, writes a 30+ page brand guidelines document, and creates templates for business cards, letterhead, and social media profiles. This package solves the problem of fragmented visual identity: startups, nonprofits, and service businesses that have outgrown a single designer's sketch or need consistency across multiple touchpoints.
Deliverables
- 3 logo concepts with refinement
- Color palette
- Typography system
- Brand guidelines (30+ pages)
- Business card and letterhead templates
- Social media profile templates
What's included
- Logo concepts
- Full brand guidelines
- Collateral templates
- Brand voice guide
Not included
- Website design
- Marketing campaigns
- Photography
What you'll get
A brief document (1-2 pages) with your business name, industry, core values, target audience description, and any existing visual references or competitor examples you like. If you have a tagline, mission statement, or brand voice examples, include those too. Share any hard constraints (e.g., logo must work without color, company colors you must use).
The student sketches and refines 3 distinct logo concepts in vector format, each exploring different visual directions. They then develop a 5-8 color palette with primary, secondary, and accent colors (including hex, RGB, and CMYK values). They select 2-3 typeface pairings tested across headlines and body copy. They write a comprehensive 30+ page brand guidelines document covering logo usage, clear space, color specifications, typography rules, imagery style, tone of voice, and do's/don'ts. Finally, they create editable templates for business cards (3.5" × 2"), single-sided letterhead, and a social media profile template showing how to apply the system to LinkedIn, Instagram, and Twitter headers.
3 logo concepts as .ai (Adobe Illustrator) and .pdf files; color palette as a .pdf swatch guide and a spreadsheet with hex/RGB/CMYK codes; typography specification document; the 30+ page brand guidelines as a .pdf; editable .psd or .ai templates for business card, letterhead, and 1200×628px social media headers; and a one-page quick-reference 'brand at a glance' summary.
Your $1,000 payment stays in escrow until you review all deliverables and approve the final brand identity; if the guidelines document is incomplete or logos don't match your brief, the student revises before payment releases.
Common use cases
Multi-location service business consolidating brands
A regional services business with 3 sub-brands wants to consolidate into one master identity including logo concepts, type, palette, and 5 collateral templates.
Author-to-platform brand build
An author scaling into a media platform (podcast, courses, community) needs a unified brand identity package supporting all three sub-products under one master.
Local service network rebrand
A regional plumbing or HVAC company operating 6 locations under inconsistent names and visual styles needs unified branding for a franchise push. The brand identity package gives them a system they can apply across trucks, uniforms, invoices, and local website footers without needing to hire a separate designer per location.
Nonprofit transitioning to earned revenue
A growing nonprofit is launching a social enterprise arm and needs distinct visual identity to separate the mission-driven side from the revenue-generating side. The brand guidelines document ensures board members, grant writers, and program staff all communicate the new venture consistently.
Consultant or freelancer going independent
A former agency designer or marketing manager is launching their own practice and needs a professional identity that signals credibility without looking like they built it in 30 minutes. The full package—especially the guidelines—positions them as organized and serious to potential clients.
Frequently asked questions
Can the student use fonts that require a paid license, or should I expect only free/open-source typefaces?
The student will recommend typeface pairings and specify them by name in the guidelines, but the editable templates will use widely available fonts (Google Fonts, Adobe Fonts, or common system fonts) so you can implement immediately without extra licensing costs. If you want a specific premium font, discuss that in your brief and we'll note licensing requirements.
How many rounds of revisions to the logo concepts are included in the $1,000 price?
The student delivers 3 distinct concepts with one full refinement round per concept based on your feedback. Additional revision rounds beyond that count as scope creep; if you need extensive changes after the first feedback cycle, the PM will flag it before charging you extra.
Will the brand guidelines document include real-world application examples—like how the logo looks on a website header or product packaging?
Yes. The guidelines include mockups showing the logo on business cards, social media profiles, and email signatures. They do not include full website design or product packaging layouts, which are out of scope and part of website/campaign projects.
What file formats will the final deliverables be in, and will they work with my existing design software?
Logos and templates come in .ai (Illustrator), .psd (Photoshop), and .pdf formats. The brand guidelines and color palette are .pdf plus a .xlsx spreadsheet for easy reference. If you use Figma or other tools, you can convert the files or request a conversation with the student about compatibility before work starts.
If my business spans multiple industries or has multiple product lines, can one brand identity cover all of them?
The package is designed for a single primary brand. If you have distinct sub-brands or product lines that need separate identities, that's a larger project; discuss this upfront with the PM so the student can scope it correctly or break it into a second project.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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