B2B SaaS rebuilding content after a quarter of silence
A B2B SaaS that paused content for a quarter needs a 90-day strategy to restart with a topic cluster, editorial calendar, and clear KPIs for pipeline contribution.
Content Marketing Strategy
Tier 3 · Content & Marketing · $500 · 15–20 hrs · 14 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Comprehensive 90-day content marketing strategy with editorial calendar, distribution plan, and KPIs.
You'll receive a complete 90-day content roadmap built from your business goals, audience, and competitive landscape—including a month-by-month editorial calendar, multi-channel distribution tactics, and measurable KPIs tied to revenue or engagement. This is the strategic foundation that lets you publish with purpose instead of guessing what to write next.
Deliverables
- 90-day content strategy
- Editorial calendar
- Distribution plan
- KPI framework
- Content pillar framework
What's included
- Multi-channel strategy
- 90-day plan
- Content pillars
- KPI tracking
Not included
- Content creation
- Paid advertising
- Ongoing management
What you'll get
Your current website or blog (URL), any existing brand guidelines or messaging docs, your top 3–5 business objectives for the next 90 days, your primary audience segments (job titles, pain points, buying stage), your sales cycle length, and any competitor URLs or content you admire. If you have Google Analytics or similar traffic data, share the last 6 months.
Audit of your current content gaps and competitive positioning; define 4–6 content pillars aligned to your business goals; map buyer journey stages to content types (awareness, consideration, decision); build a 90-day calendar with 45–60 content pieces across blog posts, case studies, email sequences, and social assets; create a distribution matrix showing which channels own which content; design a KPI dashboard with baseline metrics, monthly targets, and ownership.
A 15–25 page strategy document in PDF, an interactive Google Sheets editorial calendar with title, format, pillar, channel, publication date, and owner columns, a one-page distribution checklist, a KPI tracking template, and a visual content pillar framework (Figma or PDF).
Your $500 payment stays in escrow until you confirm the calendar is usable and the KPIs map to your actual business targets—no funds move until you approve.
Common use cases
DTC brand building a content moat
A DTC supplement brand wants 90 days of content (blog + YouTube + email) educating customers about the category to reduce paid-acquisition dependence.
Solo consultant productizing thought leadership
A solo consultant wants a 90-day content strategy that turns her client work into reusable IP (essays, podcast appearances, talks) leading to inbound leads.
Early-stage fintech startup planning Series A investor content
You're launching in Q2 and need to build thought leadership before investor conversations in Q3. The student maps your 90-day plan to hit founders, financial advisors, and limited partners with webinars, whitepapers, and founder bylines on fintech publications. The KPI framework ties content engagement to demo requests and investor meeting pipeline.
Healthcare clinic rebranding after merger
You combined three practices and need one unified voice with localized content for three service lines. The strategy defines how patient education content, staff spotlights, and location-specific blog posts live in the same calendar without feeling disjointed. The distribution plan routes each piece to Google My Business, email lists, and local social accounts separately.
Non-profit arts organization building monthly donor retention
You have email subscribers but no systematic way to keep them engaged between events. The 90-day plan creates a cadence of artist profiles, behind-the-scenes reels, impact stories, and event previews. KPIs measure email open rates, website visits from email, and ticket revenue influence—tying content directly to donor lifetime value.
Frequently asked questions
Will the editorial calendar include dates I should publish, or just a content list I can schedule whenever?
The calendar includes recommended publication dates based on your audience timezone, competitor posting patterns, and sales cycle. You can move dates, but the calendar also notes lead-time buffers—e.g., if a case study needs client approval, we build in 2 weeks before the publish target.
What if I don't have Google Analytics set up yet—can the student still create KPIs?
Yes. We'll define proxy metrics you can track manually or through free tools: email opens, social shares, demo requests, form submissions, or sales-qualified leads attributed to content sources. Once you have analytics installed, the KPI framework is built to migrate into it cleanly.
Does the strategy include content I have to write, or just recommendations on what to write?
It recommends what to write—topics, formats, angles, and distribution. The student does not create the actual blog posts, videos, or emails. You'll use the calendar to brief your copywriter, contractor, or team, or request a separate content creation project.
Can I request revisions if the pillars don't match my vision after I see the draft?
Yes, one full revision cycle is built in. If you want the pillars reframed or the calendar restructured around different business goals, the student will adjust before final delivery. Multiple rounds of revision would require a separate scope discussion with your PM.
How does the strategy handle our three different product lines or audiences—do we get one calendar or three?
You get one integrated calendar with a 'audience segment' column so you can filter by product line, buyer persona, or channel. The KPI framework includes per-segment targets so you can measure if engineering content drives different ROI than sales content.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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