Funded startup growing past the founder
A seed-stage startup hiring its first marketer needs a brand style guide so new hires and contractors don't drift from the founder's voice and visual choices.
Brand Style Guide
Tier 3 · Content & Marketing · $500 · 15–20 hrs · 14 day turnaround
Listed price is the project base price. A 3% payment processing fee is added at checkout. The full total is charged upfront when you place your order.
Develop a comprehensive brand style guide covering logo usage, typography, color palette, and brand voice.
A comprehensive brand style guide that documents how your logo, colors, fonts, and voice work together across all applications. You'll get a 20+ page reference document that your team, contractors, and future hires use to maintain consistency—solving the problem of mixed brand presentation across marketing, social media, and customer communications.
Deliverables
- Brand style guide (20+ pages)
- Logo usage guidelines
- Color palette with codes
- Typography guide
- Brand voice guidelines
What's included
- Logo usage rules
- Color palette
- Typography
- Brand voice
- Do's and don'ts
Not included
- Logo design
- Website design
- Marketing materials
What you'll get
Your current logo files (in any format), existing brand materials if you have them, hex/RGB color codes you're already using, font names or files you prefer, 3-5 examples of how you want to sound in writing (emails, social posts, about page copy), and any competitor or inspiration examples you want the guide to reflect.
The student audits your supplied materials, documents clear logo usage rules (minimum sizes, clear space, correct/incorrect applications), builds a full color palette with hex, RGB, and CMYK codes plus guidance on primary vs. accent uses, maps typography with specific font families, weights, and sizing for headers/body/captions, extracts and codifies your brand voice with tone examples, and compiles visual do's and don'ts (layout, imagery style, messaging) into a polished guide.
A branded 20+ page PDF style guide, a separate logo usage document with placement diagrams, a color palette reference sheet (exportable as a swatch file if requested), a typography specifications sheet listing font families and weights with pixel/point sizes, and a brand voice guide with sentence-level examples of your tone in different contexts.
Your payment stays protected until you confirm the guide meets your brand standards; you can request revisions to any section (logo rules, color assignments, voice examples) before release.
Common use cases
Rebrand rollout for a regional services company
A regional HVAC chain post-rebrand needs a style guide covering logo usage, truck wrap specs, uniform color, and the voice for door hangers and direct mail.
Personal brand consolidation for an author
An author with a book, podcast, and consulting practice needs a unified personal-brand style guide so her contractors produce consistent assets across channels.
E-commerce brand scaling to multiple channels
You're selling on your own site, Amazon, and Etsy but each platform shows your logo and colors differently. A style guide gives you one source of truth for packaging designers, your VA who manages social, and the contractor building your email templates—so your brand looks intentional everywhere instead of ad-hoc.
Nonprofit standardizing donor and volunteer materials
Your nonprofit has created flyers, newsletters, and event graphics over five years with no consistency. A style guide lets your staff and volunteer designers produce materials that look coordinated without calling you for approval every time, freeing up leadership time while keeping your mission front and center visually.
Service provider preparing for franchise or partnership
You're talking to potential partners or franchisees and need to show them exactly how your brand operates. A detailed style guide proves professionalism, reduces onboarding friction, and gives partners a clear blueprint so they execute your brand correctly in their location.
Frequently asked questions
What file format do you deliver the style guide in, and can I edit it myself later?
You receive a professionally formatted PDF that you can read and print immediately. If you want to edit text or refresh colors later, request the editable version (Google Doc or PowerPoint template) during project kickoff—the student can prepare a source file, though heavy editing later is outside scope.
I have multiple logos (monogram, full wordmark, icon). Does the guide cover all of them?
Yes. The logo usage section documents each version separately, showing when to use which one, minimum reproduction sizes for each, and how they interact (or don't) with your color palette. Bring all logo files and we'll build guidelines for the full set.
How many colors should be in my palette, and do I need CMYK codes if I'm mostly digital?
The guide typically recommends 3-5 primary/secondary colors plus neutrals; the student will propose a clean set based on your input. CMYK codes are included by default since they matter for print (business cards, packaging)—they don't add cost and ensure consistency if you ever print.
Can the brand voice section include industry-specific terminology or tone rules for customer service?
Yes. The voice guidelines adapt to your context—if you're B2B and technical, the student writes examples reflecting that; if you're customer-facing, they include guidance on support tone. Share sample emails or chat transcripts and they'll codify your actual voice rather than guessing.
What if I want to revise the color palette or tone examples after I see the draft?
Revisions are included in the 14-day scope: you can request changes to colors, fonts, voice wording, or layout. Major rewrites (like replacing the entire color system or brand positioning) count as substantial revisions—flag these early so the student scopes them correctly.
Ready to get your project started?
Select a scope and let your Shamrck PM handle the rest. Pay the full total upfront at checkout, then review and approve the completed deliverable. Approval does not trigger a new charge.
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