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Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

SET 1 REP 9 WITH SHEFFIE ROBINSON Rectangle
Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and Marcus-Tor Strickland know what it means to pour your blood, sweat, and tears into your passion. Out of their efforts came Metric Mate. A patented virtual personal assistant with an advanced AI system. 

Metric Mate also hosts a weekly podcast that recognizes leaders from all over the spectrum. Brother M-T brings in extraordinary individuals to share their stories about how they shaped their fields. This week, he brought in Sheffie for a great interview. 

 

The Origin

One of the most prominent themes Sheffie refers back to is business owners’ needs to save time. Over and over, we hear about how DIY websites are inexpensive, but the time-suck destroys productivity. Where can companies go to consolidate all of their tools? 

Sheffie talks about the costs incurred by using various tools spread over several other services. Sites like GoDaddy give very cheap website options, but start adding in email services like Mailchimp. Add in Asana, Analytics, Security plugins, etc., and the costs go through the roof. 

Shamrck brings together everything onto one platform at one cost. Most importantly, Shamrck lets business owners outsource vital tasks that would typically take entire days. 

 

You Don’t Have to Do It All.

If there’s anything that we can learn from the pandemic is companies big and small need help sometimes. For many entrepreneurs and solopreneurs, the biggest realization is that outsourcing is not only possible but required for specific tasks. 

As Sheffie recounts, it’s easy for business owners to look past self-care and focus only on work. The idea that you have to do it all is wrong, plain and simple.Brother M-T puts it best when he talks about the Gates and Zuckerbergs out there that sit in a room 24/7 and grind out a product are the exceptions, not the rule. We have spouses, children, hobbies…a life! At some point, we have to bring in help. 

 

 

Going Beyond Business

The most important thing entrepreneurs can do is take care of themselves. A sound body and mind are the only way to maintain a successful business. Without the right mindset, the quality of your work and the work of your employees can suffer. Taking time to understand what you need is every bit as valuable as what the business needs, even if that means 30 minutes with some Chick-Fil-A fries and a lemonade.

There is life outside of work. Services like Shamrck help you realize opportunities you can miss when you’re too wrapped up in researching the best third-party applications to put on the homepage of your website. Give yourself every chance to experience life outside the office. Take it from Sheffie, burning yourself out is the quickest way to dramatically affect your business in the worst way. 

 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

How to Use Content Curation to Grow Your Audience

 

What is content curation, and why is it helpful? At its most basic, curation is scouring other content sources to bring in new content for your audience. We all know content drives SEO. Whether we’re focused on keywords, relevance, or recent posts, content curation can help immensely. We can look at it another way. You and your team can only produce so much content. You have too many other things to do, and creating new material all day every day is impossible. However, staying relevant in searches depends on posting a lot. 

How do you meet the demand?

The solution is more straightforward than you think. For a website, content curation services allow you to pick and choose keywords that fit your field, website, topics, etc. You can pull blog posts and articles from all over the web to bring into your website, and voila! You have new content. The marketing team may be able to create engaging material, but readers want variety. They want to see what you think is interesting. After all, they’re on your website because you’re the expert.

Best of all, content creation is easy. You and your team don’t have to comb through other websites all by yourself. Integrated systems can do that for you and even post content directly to your site or social media.

 

Start with what you know.

The first goal for any website is to create an audience. Using original posts and blogs is a step in the right direction, and a massive social media campaign can help. Write about your field, product, and things that make you an expert. Over time, customers and other traffic will look to you for guidance and expertise. 

Make sure to cover a wide range of topics still while you build your content machine. Don’t pigeonhole yourself by focusing on one or two aspects of your field. You can quickly get stuck in a rut, and customers will lose interest. You can always find new topics to write about, so start creating your library with plenty of variety.

 

Start curating content. 

One of the more significant challenges of curation is finding the best strategy. You don’t have the resources to create new content continually. Randomly using a Google search is like throwing darts blindfolded. You need something efficient to help. 

Where do you start?

Content curation is not new. The benefits of posting fresh, new content are immeasurable, and the most remedial understanding of SEO tells us this strategy helps your rankings. Content curation software does everything for you. Getting started is as easy as choosing a keyword or phrase and letting the software go to work. These services scour every corner of the web for articles and posts fitting your description. 

Be sure you know what to do with the content when you get it, though. Curating content and leaving it to rot on the back-end isn’t doing you any good. Displaying your content is where these services provide more value. 

 

Validate your content.

How many times have you heard, “don’t just read the headline?” It’s natural for us to see some buzzwords and immediately think the article is a perfect fit. Sometimes, it’s not. The essential thing you can do when curating content is to read the content! Read for style and accuracy. Someone slapping a good headline on a terrible article doesn’t do you any good. 

Check to see if the post is articulate and thought out. Does it convey the same message or theme you want to present on your site? You are trusting someone else with your traffic, so don’t do it lightly.

 

Where to put your content

Most websites have a page dedicated to blog posts, but nothing says you have to stop there. Your homepage is the face of your website. Why not add your curated content there as well? You’re adding outbound links to your pages and showing that your business stays apprised of all the developments and news in your field. 

 

Growing your audience with curation.

The end game for content creation is growing your audience. More content means your score higher in search results, and giving your readers a little more variety helps retain what you already have. More of a crowd means more eyes on your products and more opportunities for sales. 

Plus, growing your audience can mean growing an email list. Email drip campaigns are incredibly useful for things like sales and marketing. Content curation helps get you there just by adding a few new words. The best part is there’s no reason to overthink anything. Use a content creation tool, do a quick quality check, and post it on your site. 

Growing the prospect and lead audience for a small business is a matter of survival. The best way to do it is by reaching out and staying in touch with internet browsers. Content curation is a way to get more eyes on your website without creating more work for you or your team. 

 

Shamrck is a complete website and business management suite, helping you stay organized and save time. Our content curation feature focuses on the end-user to make life easy and get results. Start your free trial of Shamrck to see the advantages of having all your tools in one place. 

 

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

15 Tips to Create Better Lead Capture Forms to Close More Sales

15 Tips to Create Better Lead Capture Forms to Close More Sales

15 Tips to Create Better Lead Capture Forms to Close More Sales

As anyone in sales will tell you, capturing a lead is the first step in any sales process. Leads turn into prospects, which turn into sales, which turn into customers. The path is clear, but how do we get started?

The right web tools give you options to create lead capture forms. You see them everywhere. Most people don’t know how to design a suitable layout to bring in new leads. “Sign up for our newsletter” is almost like white noise to us at this point. Yes, we know you have a newsletter, but we’re going to skip right over your form.

Lead capture forms aren’t hard to create. In fact, we try to find the quickest and easiest way to build them, but we usually don’t end up with a quality product. How can you take steps to create forms that convert? Here are 15 tips to get you started.

  

1. Do your research.

You aren’t the only one trying to get leads! Look at what other websites are doing. How are they approaching form creation? Remember that every website in every industry uses some sort of lead capture form to build a pipeline. Don’t limit yourself to the competition. Scour the internet for ideas and find ones that suit you. 

 

2. Find your voice.

You have a brand. You have a look. Most form creation tools let you use templates, so find one that fits your voice. Authenticity is the name of the game. When people feel a bond with you, they’re more likely to sign up for whatever you’re selling. There are thousands of possibilities for different schemes. Use the one that you connect with the most, customers will follow. 

  

3. Keep it short.

No one wants to read a wall of text for any reason. They certainly aren’t interested in a pop-up with 400 words. Keep the form short. One or two questions and/or blanks to fill out will give you everything you need to know to get started with a lead. If you need to dive further, do it on your next contact, whether it’s another form or a conversation. Don’t overwhelm leads before they get started!

 

4. Keep it simple.

Don’t ask leads for too much information. Ask yourself what you want to accomplish and design the simplest questions to get you there. If all you need to pursue a lead is an email address, stop there. If your lead qualification goes a little further, think of the most concise phrasing, and use it. 

 

5. Use conditional logic.

What is conditional logic? Conditional logic is where the customers’ answers to each question determine the next fields. For example, if the question is, “are you a citizen,” and you answer yes, you move on to the next question. If the answer is no, conditional logic redirects that person to a new field for non-citizens. This tool lets you keep your forms short by automatically skipping unnecessary questions.

 

6. Test calls to action.

The call to action may be the most vital element of lead generation. The CTA is your way to produce a desired response from the customer. “Click here” is a CTA, although it’s not a great one. Be specific to your product. “Test drive our system today!” builds more value and urgency to drive clicks. 

 

7. Automatically email signups.  

As soon as someone completes your form, send them a confirmation email. Confirmation emails serve a few purposes, aside from just letting the customer know you received their form. You can use them to start promoting products and services before your next contact point. Automatic emails can also help redirect leads to complete a deeper information dive to build on the one or two question signup form. 

 

8. Use the power of conversational marketing.

Nothing produces better results than connecting with a lead in a conversation. We’re coded to respond to usual conversational queues. I ask you a question, and you answer that one question. I don’t ask you five questions in a row and expect an answer for all five right then. Conversational marketing applies that idea to presenting forms to leads. As opposed to displaying a static, five-question form, you can ask leads questions one at a time to generate better responses. If you think you don’t know how to set up this type of lead capture tool, don’t worry. There are plenty of solutions to help.

9. Integrate your lead capture tools to other products.

When a lead fills out a form, they receive a confirmation email, but how do you know when someone submits a form? Integrations with other software products like Slack, Zapier, and Mailchimp can immediately notify you the second someone signs up. Connecting to these different solutions is straightforward since most of them are explicitly built for lead capture tools.

10. Follow up on partially completed forms.

Sometimes keeping a lead capture form short isn’t an option. That’s ok. Longer forms lead to fewer completions, though. Many people will start filling out the questions but not finish. Keep an eye on signup statuses to see where some leads began the process but didn’t finish. In many cases, you can reach out to these prospects to encourage them to finish filling out the form.  

11. Make your forms secure.

Cyber-security isn’t a buzz-word. Hackers are always trying to breach firewalls and intercept information, so putting in a “Captcha” tool can block tacit attacks that some hackers put in place. Google’s “reCAPTCHA” is completely free and provides an excellent layer of security for your site.

12. Learn about who is signing up.

Learning demographic details about your audience is every bit as important as their contact information or lead qualifications. Geolocation can help you begin to tailor your calls to action to attack a specific segment of the market or country. Lead capture forms are always evolving, so take every bit of information you can find to improve your conversion chances. 

 

13. Make your terms and conditions easy to follow.

No one likes reading terms and conditions. Most people don’t even read them. T&Cs can save your skin from a legal standpoint, so don’t overlook them as a business owner. That said, presenting them to a prospect during lead capture needs to be easy to stomach. Adding a clickthrough option or a small text box will do the trick, but adding too much information hurts your conversion rates. 

 

14. Hold up your end of the deal.

By completing a form, leads are entering an upfront contract with you. You are responsible for protecting their information and only using it for the agreed-upon means. Ensure you are transparent about what kinds of guidelines and security measures you put in place, so leads feel confident signing up. Your conversion rate will thank you.

 

15. Incentivize signups.

Everyone loves free stuff. Give leads a reason to enter their information. If offering a $25 Amazon gift card generated 2,000 new leads, and you close ten sales, that $25 is a drop in the bucket. Don’t be afraid to go big on a giveaway. Converting new leads is essential to a growing business. 

 

Summary

Shiny templates with strategic verbiage and design are only a few components of a useful form. Our list is by no means comprehensive, but at least you have a head start!

Creating and managing forms on Shamrck is as easy as picking a template and adding your content. We can make sure the leads are routed to the right location, making things easier for you to stay organized and keep all of your sales and marketing tools under one roof. Test drive Shamrck today to start getting your time back.  

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

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Why You Need a Development Team

Why You Need a Development Team

Why You Need a Development Team

Going it alone is hard. Business owners are well aware of this maxim because it applies to every aspect of running a company. Building and maintaining a website is no different. Website builders help users get started, but the perfect site requires more than a basic template and a few words. Resources like articles and videos help, but the most useful resource of all is a development team.

Most business owners aren’t also web developers. You don’t have time to learn how to code and create a custom website that fits your brand. Maybe you’ll find a template that’s close enough to what you want, but what happens when you’re ready to grow into something new? What happens when your simple site needs to be much, much more?

This step is where going it alone becomes more challenging. Choosing the right content management system (CMS) is critical. Content management systems come with all kinds of tools and resources. 

Development teams know exactly how to leverage those tools and resources.

 

What is a development team?

Businesses starting from scratch need to determine what approach they’re going to take to build their site. Will they use a website builder and simple templates? Some do, but general templates recycled styles don’t help a business stand out in the crowd. In today’s market, every business needs an online presence. Building a site with a fundamental website builder like Wix or Squarespace is like putting an ad in the White Pages (no one really sees it). Using a development team is like putting up a billboard on Main St.

Development teams come in all shapes and sizes, but the leading roles are web developers and web designers. People like to conflate development and design even though they’re two very different aspects of a website. Development is the construction of a site, the custom coding and creation. On the other hand, design refers to the aesthetics of the website, the schemes, and the look.

We can break these teammate roles down into a little further detail.

 

Back-End Developers

The back end of your website is where all the magic happens. Every click navigating to another page, every video on auto-play, and every pop-up happen because a back-end developer built it. Businesses need them to create custom elements that will make their website functional. These elements include site security and other applications, so finding the right back-end developer is essential. Developers also help build the kinds of flexibility that allow site owners to receive and manage user information. 

 

Front-End Developers

Front-end developers focus on user experience. The back-end developer will create the system for running searches or navigation, but your front-end developer makes it look awesome. The spinning wheels, zoom in/out buttons, and feature locations (among other things)? All of that stuff comes from on the front-end. 

Finding an excellent front-end developer is every bit as important as your back-end. The user-experience helps define your website. Visitors will judge not just your site but your entire business based on how your site behaves. An essential part of behavior is across multiple platforms. Your website needs to function the same whether someone visits on a computer, tablet, or phone. 

 

Web Designers

Web designers work in tandem with the developers, but they work on different aspects that flow together. The designer creates the look and feel of your website. Starting with the overview “template” of ideas, a designer will work closely with you to organize color schemes, create custom graphics, and help with the overall concept. Your brand is on display, and your brand is your business.

Keep in mind that designers are not developers. While they may have some experience with coding, their function is to design, not build. Working with a designer is almost an essential part of building your website, but you can’t count on them to make your site function.

 

Use a development team to make a change.

Website builders like Wix and Squarespace are extremely limited. Users start because the platforms offer attractive templates and a user-friendly dashboard. After a while, people realize their website can’t grow with their business and look elsewhere. 

If you already know there’s no future with a site builder, why bother at all?

Luckily, there are ways to migrate away from these other platforms (see our guides on Wix and Squarespace). Moving can be a challenge if you’re looking to do more than just change the look of your site. Using a development team to help you make the move removes confusion and limits mistakes. Plus, you get the bonus of expanding your current functionality by using developers to create new tools. 

 

Why you need a development team

The DIY route is challenging. As we mentioned before, you need a website. With internet traffic trends the way they are, your site needs to shine above everyone else. It has to be functional and chic. You need a website that represents your brand without sacrificing the user experience. More than anything, you need to be able to make changes. No business is the same. There is no one-size-fits-all solution, so saving the ability to build custom features is essential.

Development teams do all of that for you. You get to choose the direction you want to go, work with the team, and watch as they turn your ideas into a beautiful website. The best part? You get to focus on the most critical aspects of your company, your customers. Some people believe they don’t have the budget for a development team. There are teams for all budgets, but all you need to remember is how much time and energy you’ll spend to build the perfect website. How many hours of work will you lose while you fumble through building a site? Compare your budget against how much money you’ll drop by not running your business and see how much it really costs to hire a development team.

 

We’d love to chat with you a little more about why a development team is a perfect business solution. Reach out, and let’s get started!

3 Reasons to Open an Online Store for Your Bakery

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Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

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How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

How Cheap Hosting Hurts Your Website

Cheap does not always equal value. Cheap shoes fall apart, and a low-cost computer crashes three days after you buy it. Cheap sunscreen gives you a sunburn so bad you painfully regret not buying better sunscreen. When it comes to web hosting, a cheap host can hurt your website in many ways. A bad host can cause a lot of damage from weak cyber-security to slow page speeds and everything in between.

Don’t get us wrong. Saving money is good. Opting for a more inexpensive hosting service is a plausible solution if you weigh all of the pros and cons. The problem is understanding the impact of certain inequities. Some disadvantages will severely outweigh the advantages, and your site will suffer. The best weapon you have is research. Luckily, there are some tools and resources out there to help (like this post!).

So, how does cheap hosting hurt?

 

Upkeep

A good host maintains a stable website status. That means minimal downtime for repairs or bug fixes. Websites need periodic updates to function correctly since plugins and systems are continually updating. A cheap host can lapse on essential updates that affect (possibly crashing) your website.

Worse, cheap hosts are known for terrible customer service. Your website is the face of the business. Imagine that someone locks you out of your storefront, and you have to wait three days for a locksmith. Imagine the business you’d lose! Think of poor customer service as the slow locksmith. You need your website up and running correctly. A cheap web hosting service won’t take the importance of upkeep very seriously.

Slow Page Speeds

When most people think of SEO, thoughts of keywords, and blog posts come to mind. While those are both essential aspects of optimization, page speed is one of the most crucial. The search engine algorithms look through hundreds of site attributes to rank the results, but some traits are more heavily weighted than others. Page speed clocks in as one of the most important because it shows your website is performing well. Google and the other engines will prioritize sites based on load times.

Why is that important for hosting?

A cheap hosting service may not scale well with your business. That means the more traffic you get, the slower the site loads. Slow page load times can kill your website performance. More than have of mobile users give you approximately three seconds before they leave, and the number drops every second after that. Don’t let your website take a tumble in the search results because your hosting service can’t keep up.

 

Cyber-Security

Cyber-security isn’t just a buzz-word, and your website can’t live without it. Cheap hosting services put security on the backburner because security protocols can require additional resources and bandwidth. Start with a straightforward question. Does your host offer a secure socket layer (SSL) certificate?

An SSL certificate is literally the bare minimum you can accept from a host. Malware attacks millions of sites each year, and cheap hosting services that skimp on cyber-security leave you vulnerable. Be sure to do your research because these hosts will put the security onus on you and make sure you are liable instead of them.

There are cyber-security steps you can take on your own to try to secure your website, but ideally, you’d like to work in tandem with a host that emphasizes security as well.

Less Control

Many cheap hosting services offer low price points because they limit what you can do with your site. You lose the ability to create custom coding to fit your needs because the host won’t let you make substantial-scale changes on their server. By limiting bandwidth and disk space, servers can run with less effort and cost, but you end up suffering through a mediocre website.

An excellent hosting service works with you to make sure your site, videos, animations, images, and all, work seamlessly all day every day. Limiting what you can do to build a custom site leaves you with nothing more than a template to type some words.

Hosting is worth the investment.

You can find hosting services in every corner of the internet. Some host on cloud-based servers with data centers all over the world. Some hosts are on a physical server in the back room of a dingy office building. Regardless of a hosting services’ claim of what they do and don’t offer, do your research. Ask questions about security protocols and bandwidth limitations. Learn more about their customer service team and how they handle updates.

There are qualities to some cheap hosting services, mostly, the price, but choosing who hosts your website is critical. The choice can make or break the success of your site and possibly your business. No, that’s not being too dramatic, either. A malware attack leaking customer information can land you in court, ruining your company. Slipping to the second, third, or fourth page of Google can make you invisible compared to the competition all because your pages load slowly.

Investing in a development team to build your website is a wise decision. Investing in a top-class hosting service is just good business. Don’t get sucked in by low price points and wild promises that are too good to be true. Pick a host that you can trust, even if it’s not the cheapest.

At Shamrck, we believe in value above everything else. A hosting service can be inexpensive and still have a customer-first mindset. We’d love to chat a little more with you about trusting your site to an excellent host. Reach out today, and let’s get started!

3 Reasons to Open an Online Store for Your Bakery

The 2020 pandemic didn't expose business owners to the idea that foot traffic is dwindling and brick and mortar storefronts are fading. 2020 did, however, show that all business owners could benefit from an online presence. When doors started to close, small...

Sheffie Robinson with Metric Mate; Set 1 – Rep 9

Welcome to the new wave of fitness tracking. Metric Mate, an Atlanta-based small-business, is revolutionizing using a virtual personal assistant to help people with their fitness journey. As a small business in a boomtown like Atlanta, founders Braxton Davis and...

She Flipped It – Entrepreneur to MBA: Unpolished MBA Podcast

Recently, our very own Sheffie Robinson made an appearance on Unpolished MBA. Unpolished MBA is a podcast dedicated to looking at the value of startup experience instead of corporate experience. The idea isn't that one is better than the other, but instead, they...

How to Move From Wix to WordPress

How to Move From Wix to WordPress

How to Move From Wix to WordPress

Wix is one of many simple website creation tools businesses turn to have an online presence. The builder is easy to use. Users pick a template and use a straightforward drag and drop creation to construct a basic website. Wix isn’t complicated. It also isn’t versatile. That’s why users look to move from Wix.

WordPress blows Wix away when it comes to customization and flexibility. Users leave Wix once they realize they’re not building the website they want. Instead, users have to develop inside a box. Unfortunately, Wix doesn’t make a move to WordPress very easy, but we can still do it.

 

Why is WordPress Better?

WordPress is an explosion of options and possibilities. WordPress has everything someone needs to build the perfect website from premade templates and plugins to the ability to create intricate customizations. Wix starts as an attractive option because the interface is user friendly, and the templates are enticing, but as the saying goes, you get what you pay for. 

As your business grows and your needs grow, Wix’s limitations become more and more evident. The Wix app store sports a paltry 250+ plugins to improve functionality. WordPress features more than 50,000, ready-made plugins affecting every part of your site. Wix limits the ability to build and add the custom code you may need too. More than anything, WordPress has shown to be more SEO friendly than Wix sites. As users get more and more frustrated with their Wix site, they quickly migrate to WordPress.

And here is how.

 

Import Content to WordPress

Wix is closed-source software, meaning there are no direct ways to migrate your content. You won’t have to recreate your content from scratch or copy and paste page after page. However, you’ll need to do a little work to grab your RSS feed and import it into WordPress. 

  1. Bring up your RSS feed by going to your domain and adding /feed.xml to the end.
  2. You’ll navigate to a page loaded with code. Right-click on the page and select Save As, so you’ll have a downloaded version of your XML file to upload.
  3. Go to your WordPress website and into the Tools -> Import section.
  4. Find the RSS area and click “Install Now.”
  5. After a second, you’ll be prompted to run the importer tool.
  6. Choose the file you want to import. You’ll be importing the RSS feed you recently downloaded and hit the Upload and Import File.
  7. You’ll be notified as soon as your import is finished!

Your content pages will show up, but unfortunately, not your images. Importing images from Wix requires a different process.

 

Import Images to WordPress

Like with the content, the move from Wix doesn’t allow a direct way to migrate images to the new website. Still, there is a simple way to upload your images with a little legwork. In this case, you’ll want to start by installing the Auto Upload Images plugin. The plugin helps you reupload all the images without having to do them one by one.

  1. Install the Auto Upload Images plugin.
  2. Re-save all of your posts in Wix that have images.
  3. Go to the All-Posts page and click on the Screen Options button.
  4. Make sure to update the items per page blank to 999 to include all of your pages.
  5. Select all posts and choose Edit from the drop-down.
  6. Click Apply. You’ll see an edit box come up, but just hit Update, and the plugin will update your posts.

 

Point Domain to New WordPress Install.

First, you can only redirect traffic to your WordPress website if you have a custom domain. If you have a custom domain, the move from Wix is a little more straightforward than some of our other steps. 

  1. Sign in to your account and go to Subscriptions.
  2. Click the Domains drop-down.
  3. Choose the domain you want.
  4. Click on the “Advanced” tab
  5. Choose Transfer away from Wix and then Send Code.

You’ll receive an authorization email from Wix, allowing you to transfer your domain. 

 

Recreate Your Template With Divi

Wix takes pride in offering a slew of crafted templates for their customers. Many users sign up mainly for a template they liked. That’s understandable. Some of these templates are chic, original, and beautifully done. However, there’s nothing done in Wix that you can’t do in WordPress. We completely understand wanting to bring your template when you move from Wix, but unfortunately, that’s not an option. 

Instead, you can recreate the template with the Divi page builder, except now, you can create and make changes as you see fit. No template is one-size-fits-all. Moving to WordPress means opening up options for everything, including web design. You don’t need to be a graphic designer to build a beautiful website when you have the right tools. 

 

Configure Permalinks

Finally, the last step is making sure your page links line up with the Wix links. Wix tends to follow a basic .com/blog-name link pattern. Since this recipe is one of the best for SEO and the easiest to manipulate, we recommend the same. 

  1. Open the WordPress dashboard and scroll over Settings on the left side.
  2. Click Permalinks to open the options.
  3. Click the Post Name radio button. 
  4. Save changes.

You’ll want to make sure any imported posts have this link style. You can visit the posts by going to the All Posts section under the Posts menu. All of your new pages will follow the same link style.

 

Making the Move from Wix

Making the move from Wix is inevitable for many users. As your business grows, you need more space. You need more functionality. You just need…more. WordPress is the answer, and partnering up with a premium development and hosting firm like Shamrck maximizes the experience. Otherwise, you’re wasting the many tools and resources at your disposal. 

Your website is the face of your company. It’s the first impression your potential clients have. Take advantage of the possibilities WordPress offers by building the perfect site. Why settle for less?

 

We’d love to take some time to talk with you more about where you see your brand. Our team of experts is here to help you make the move from Wix, so reach out and get started.

 

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