Benefits of Appointment Scheduling for Small Businesses

Small business owners don’t have enough hours in the day. Full Stop. It feels like there is always too much work and not enough time, but realistically, some organization can free up time. Most owners have issues with organization and time management. That’s not to say they’re bad with organization or time management, but everyone can use a little help. One of the easiest ways to get back on a schedule is to add appointment scheduling to your website. 

Planning out your day is chaotic at best, and things pop up left and right to derail everything, but scheduling appointments and sticking to them can help bring a little calm to the storm. Streamlining your operations is vital for any small business owner. Shouldn’t that include organizing your schedule?

Are you already scheduling appointments? How? Using an integrated appointment scheduler on your website helps customers set up times to talk, and it keeps them on your site. Win-win! Stop using post-its or scrap paper to “put something on the books.” Using an online scheduling system can help with creating events on your calendar and automatically sending out reminders. 

It turns out there are a lot of benefits to appointment scheduling for small businesses.


They’re dependable.

Do you have that one flakey friend in your life that always says they’ll come to dinner but cancels at the last minute? The business world is no different. Customers can say “call me” and never answer. Or worse, you forget to call them! 

Appointments help to make sure everyone has a set time and place to meet. Whether you’re on a conference call or out to lunch, setting a defined appointment increases the likelihood of avoiding no-shows. Using a scheduler directly on your website makes it difficult for a customer to say “I forgot” since they pick the time and get appointment reminders. 


Appointments are more organized.

Everyone has meetings with no structure. Those meetings are like herding cats. Nothing gets done, and there’s an email chain cracking jokes about how inefficient it was. For a small business owner, wasting an hour on a meeting where nothing gets done is money down the drain.

Instead, schedule meetings with a clear outline of what you plan to cover. Allow time at the beginning and end for pleasantries, but make sure the discussion is substantive and valuable. Writing down topics and agendas is a good start, but using an online appointment scheduler lets you create a detailed plan that can be shared with all invitees before the meeting starts. 

Streamlining how you spend your time is difficult any day, but having structured meeting time is a massive step in the right direction. 


Online scheduling saves time.

Imagine every phone call that leads to an appointment. It probably takes a few minutes to actually get to set up the time, then a few more discussing the meeting’s content, and then a few more if the customer likes to talk a lot. You could be spending 10 minutes or more on the phone to schedule one appointment. Multiply that by the number of meetings you schedule, and you could spend half your day on the phone just talking to customers or vendors about spending even more time with them. 

Online scheduling gives you all of that time back. Now you can direct customers to the online appointment scheduling system and move on to more essential items on your to-do list. Streamlining operations is the best way to become more efficient as a business. The key component is time management. 


You make more appointments and money.

Did we mention time is critical for an efficient business? Well, with more time, you can add more business. More appointments mean more chances to interact with customers and vendors, leading to more revenue. Queuing up times on an online calendar lets your customers fill your schedule for you. Booking free consultations is an incredibly effective way to get potential customers in the door. 

An often overlooked aspect of setting appointments is taking deposits or payments directly from customers. Capture customers’ card information to hold their spots. This tactic will significantly decrease the likelihood of no-shows making your schedule more reliable. 


Online scheduling is popular for a reason. 

More and more businesses are employing online scheduling on their website. Most services make it straightforward to link social media pages directly to the calendar. Larger companies with multiple locations find it easier to centralize a scheduling process to avoid confusion. Customers select whichever area they need to meet and at what time. 

As small businesses grow, the process doesn’t change. You can maintain that same sense of centralization, whether you’re organizing multiple locations or multiple users. Most appointment setting software allows owners to create multiple users with individual usernames to receive notifications when a customer books an appointment without notifying everyone else. They can also control their availability, which may be different from the rest of the team. 



Most small business owners haven’t given online scheduling a second thought. In fact, many small businesses don’t think of a website as more than a logo and a phone number online. Integrated features like email campaigns and online calendars fly under the radar either by ignorance or not wanting to go through the trouble of setting them up. 

Maybe you have a trusty day planner where you keep all of your notes. Perhaps you prefer the organized chaos of sticky notes swamping your office. Regardless of how you do things now, this is a digital world. It’s time to go online. Drop the pen and paper, and start organizing your schedule online. The operational benefits far outweigh any added “trouble” of integrating systems. 

Shamrck is a complete website and business management suite designed to simplify sales and marketing for small businesses. Online scheduling is one of the many organizational tools at your disposal to help your business operate more efficiently. There are several benefits to appointment scheduling on your website. Maybe it’s time you started reaping the benefits for yourself. 


Start your free demo today to see if Shamrck is right for your business. 


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