5 Reasons to Start with a WordPress Template
Marketing is a complicated process. Where do you begin? What’s your overall strategy? How do you even know if your strategy is working?! Marketing, in its most simplistic form, is how you get the word out about your business. So how are you doing it now?
If you don’t see the results you want, you’re missing a puzzle piece. As tricky as marketing is, there’s a winning formula out there. You need to find it. It could be something simple, like adding a Facebook page or starting an Instagram account. Sometimes it’s more difficult like tracking KPIs based on several underlying SEO keyword phrases. But we’ll get to that later.
Don’t have a marketing plan at all? Sure you do, word of mouth! It’s one of the most common and effective strategies ever, but in today’s digital world, you need to reach out more. Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are ways to reach an enormous audience without spending a fortune. On the other end of the budget spectrum, advertising campaigns with videos and billboards are common strategies, but they can get pricey quickly. The good news is there’s a strategy for everyone.
So, where to start? If you’re marketing online, look no further than your WordPress Website.
Get your website to work for you
WordPress powers 35% of all websites on the internet (W3 Techs). The power comes from the ability to be flexible, accessible, and, most importantly, robust. We use WordPress templates for everything from online marketplaces to blogging sites to digital storefronts.
The question isn’t if WordPress is right for you. The only question should be, “how are you using it to work for you?” The simplest way to tell is to look at your plugins. Plugins are how we operate within WordPress for the most part. They’re designed to, well, plug into the website and provide almost every service you can imagine.
Do you need something to send out emails for you automatically? Plugins will do it. Don’t know if your website is performing well? Plugins will help you monitor success. The beauty is if you don’t see a plugin that will work, we can build a new one that fits your needs!
The more you explore what plugins are available, the more you see how the can help you use your WordPress website to market to your customers. All of which brings us to our next topic.
Organize your website
You have a lot to say! A marketing strategy is a bullhorn to get your message out there, but you need to have relevant content. Think about what you want to accomplish and be specific. Now, think of how your information needs to flow. You need to write something people want to read. Make them want to stick around and view your entire website.
However, writing the content is only half the battle. Earlier, we talked about tracking SEO results through different KPIs. Let’s put that in English. SEO stands for Search Engine Optimization. The phrase refers to how well your website (and by extension, your business) shows up on web searches like Google or Yahoo. To put it in perspective, 91% of all clicks from search engine results come from the first page. If you aren’t in that top 10, you’ll have a hard time attracting traffic.
So, how do we get there? We use SEO keywords. They’re “buzzwords” that search engines use to find relevant websites. If you have a cooking blog about recipes with watermelons, “watermelon,” “watermelon recipes,” and “cooking” should be at the top of your list of optional keywords to get noticed.
After we write using what we hope are the best keywords, we want to measure success. We refer to these measurements as KPIs or Key Performance Indicators. KPIs are how we track our website’s performance based on specific attributes. Without diving too deeply, KPIs like increases in website traffic, sales, and subscriptions are measurable and help us reorganize our marketing strategies to make them better.
Plugins and content aren’t the only ways to use your WordPress website to market to your customers, though.
There are limitless options to using your website for marking. Testing new keywords, monitoring your KPIs, using plugins to help with SEO are all extremely creative and efficient routes. However, we want to take a look at some of the not-so-common ways to market using your site.
Allowing guest bloggers to write content for you goes a long way toward updating relevant, well-written content that doesn’t require much work on your end. They also provide a fresh look at different topics giving you a different voice contributing to your business. Most importantly, guest bloggers like to show off their work, so expect links to your site from other pages!
Social media sharing is an accessible tool that many businesses overlook. Do you have a new blog post? Share it on LinkedIn! How about a company event? Share the pictures on Instagram! Post announcements on Twitter. Invite customers to Facebook pages. The options are limitless and, more importantly, free!
Slightly getting away from actual marketing techniques, there are some design and development elements to consider. For the first time in 2018, mobile web browsing overtook desktop browsing in website traffic. If you want to use your WordPress website to market to your customers, be prepared to gear your site toward mobile users. This mobile emphasis means your website needs to be lean. Work on things like using small images and shorter videos. Keep your site fast, and you won’t have problems losing traffic due to slow page speeds.
Unfortunately, we can’t tell you what to write, what plugins to use, or how to track your success. Those elements are up to you to figure out! Fortunately, you have all the tools you need to use your WordPress website to market to your customers. Explore the plugin options like Yoast for SEO and MonsterInsights for help to start. Review similar sites for content ideas and see what you can do differently.
Make sure your website is up to date and working correctly! The best-laid plans can go to waste due to poor website maintenance. Work with professional, managed WordPress hosting and management firms for peace of mind.
Marketing is a complicated process. Use your WordPress website to market to your customers, and you’ll be off to the races.
We want to talk more about your needs and how your website is performing. Shamrck provides expert support for content review, page speeds, and mobile accountability, so reach out today, and let’s talk!
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